5 Secrets To Promoting Yourself Using Someone Else’s Event
How much do you love mutually beneficial arrangements? Collaboration is a wonderful way to help yourself and your partner (in whatever form) create a larger following, build your brand awareness and draw from each other’s knowledge base.
But, have you ever thought about using a live event you are attending as your partner?
We see them on Twitter and Facebook all the time…the invitations to attend live events, whether virtual or face to face, free or fee. Chances are you have passed a gazzilion of them by thinking it wasn’t worth the hour of your time. You are wrong!
Attending live events are not just about learning from whomever is presenting a session…oh no, it’s much more. It’s a chance to use that event as your podium and your launch pad to prove your social media know-how. But there is a method to follow in order for that mutual beneficial arrangement to work for you, as the attendee, and not just for the event.
5 Secrets To Using Someone Else’s Event To Promote YOU:
1. Tweet Value: This absolutely has to be number 1! Have you ever read some of the tweets from live events? People will talk about lunch plans, how their feet hurt, their private conversations with friends that have nothing to do with the event at all, and use the event hashtag for everyone to follow. STOP IT! Just like any social network, it’s fine to toss in a few personal notes to give readers a sense of who you are outside the virtual world, but the majority of your updates should offer some sort of value. Just do it without using the hashtag.
Your goal should be to use Twitter as your notepad to send out bits of valuable pieces of information you’re picking up during the session. You will find yourself paying closer attention to what is being taught because you are digging for hidden treasure to share. When you send out tips from panel experts you are not only establishing yourself as a resource, but you’re proving to be a VALUABLE resource. People will follow you to keep getting great notes from the seminar. I have often had event Speakers send out a tweet to their followers to follow me for more notes from the event when they need to go offline. Now I have the attention of all their followers. See how this works? Be the one that is providing the most value and people will recognize that.
2. Use Twitter Handles: When you’re tweeting out that valuable info be sure to credit the source. By using their handle you’ll be letting them know you find value in what they are teaching (and we all want to be loved), you’ll be letting your followers know this person is also worth following (they will love you), and the Source usually thanks you with a tweet of their own…leading to their followers seeing YOUR name mentioned by them and possibly a new follower of your own.
NOTE: Event Organizers –>Pleeease make sure to add Twitter handles for important peeps to all promos, bios, links, presentations, etc. to make our life a little easier.
3. Use Event Hashtags: One of my favorite things to do when I can’t attend an event is to log in to TweetChat with the event hashtag and hunt for good stuff being sent out by attendees. If you are using the event hashtag your tweets will be seen by others that are not even following you. I’ve found many new friends this way and picked up lots of new followers. Using the hashtag to retweet some of the notes being tweeted from attendees gets your name associated with the event even if you’re not attending.
4. Link Love: According to Dan Zarella’s report The Science of ReTweets, nearly 70% of all ReTweets contain a link of some sort. People love to share links and people love freebies. One of my top retweeted posts was a link to watch the live streaming of Blogworld. Remember, one of the tips from the experts on marketing events with social media that shared with us by Warren Whitlock was, there are always people that are not at the event that wish they were. Cater to them. If a speaker offers a free report from their blog to attendees, send out the link. Provide value and you will be retweeted and valued as a great representative for the event. By the way, you can get a copy of Dan’s full report the Science of ReTweets here. It’s worth some study!
5. Be A Little Off The Wall: When you’re at an event there is always some down time to cut loose and have some networking fun OUTSIDE the virtual walls. Or so you think when you’re downing that 5th shot of Patron…but, there is always some savvy person there to snap that picture or video & post it for all the social networking world to see. Such as top affiliate marketer, Tim Jones, chowing down on the biggest burger I’ve ever seen in a Fatburger eating contest.
The "Real" Tim Jones in a Fatburger Eating Contest at Blogworld 09
Everyone wants to know what goes on behind the scenes or what someone is really like behind their perfectly designed website. By tweeting something hilarious or off the wall you’re sparking a conversation and causing a smile or two. After all, you can have all the followers in the world, but if you never have a conversation with them it’s worthless. Just don’t get carried away or tread too heavily on someone’s boundaries. You’re not Perez Hilton. 
Those are my top 5 secrets I use. Events are fun and can be very valuable in many ways. I hope you thought this was valuable to you and you start seeing events in different way. If you have any tips of your own that you use, do tell!
To Your Success,
Thank you Natalie & ForbesWoman for your recognition.I see you're back for more chick style marketing tips! Why not subscribe to my email updates or to my RSS feed so you don't miss anything?Thanks for visiting!
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Tagged as: Event Marketing · Marketing With Social Media · social networking
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RT @MarketLikeAChik: 5 Secrets To Promoting Yourself Using Someone Else's Event | New Blog Post! [link to post]
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RT @MarketLikeAChik: 5 Secrets To Promoting Yourself Using Someone Else’s Event | New Blog Post! [link to post]
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RT @Kiwano totally on base for #greenlaunch RT @MarketLikeAChik Secrets To Promoting Urself Using Someone Else's Event [link to post]
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[...] This post was mentioned on Twitter by Jenny Shtipelman and Scott Jeffery, Kiwano Marketing. Kiwano Marketing said: Sweet totally on base for #greenlaunch! RT @MarketLikeAChik: 5 Secrets To Promoting Urself Using Someone Else's Event http://bit.ly/7ROM0q [...]
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RT @Kiwano totally on base for #greenlaunch RT @MarketLikeAChik Secrets To Promoting Urself Using Someone Else’s Event [link to post]
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Thanks for the great advice re twitter!
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This post was mentioned on Twitter by BetterBankCoach: RT @MarketLikeAChik: 5 Secrets To Promoting Yourself Using Someone Else’s Event | New Blog Post! http://bit.ly/7ROM0q...
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5 Secrets To Promoting Yourself Using Someone Else’s Event via @MarketLikeAChik [link to post]
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RT @MarketLikeAChik: 5 Secrets To Promoting Yourself Using Someone Else's Event [link to post]
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RT @sharonmostyn 5 Secrets To Promoting Yourself Using Someone Else's Event [link to post] (excellent tips!)
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Loved your post @marketlikeachik on promoting yourself at others events! [link to post]
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@marketlikeachik Great post on promoting yourself at others events! [link to post] (excellent tips!)
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RT @MarketLikeAChik: 5 Secrets To Promoting Yourself Using Someone Else’s Event [link to post]
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RT @sharonmostyn 5 Secrets To Promoting Yourself Using Someone Else’s Event [link to post] (excellent tips!)
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RT @MarketLikeAChik 5 Secrets To Promoting Yourself Using Someone Else’s Event [link to post]
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Loved your post @marketlikeachik on promoting yourself at others events! [link to post]
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@marketlikeachik Great post on promoting yourself at others events! [link to post] (excellent tips!)
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@MarketLikeAChik: Love your Tweet comments re: 5 Secrets To Promoting Yourself Using Someone Else’s Event [link to post]
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5 Secrets To Promoting Yourself Using Someone Else’s Event [link to post]
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5 Secrets To Promoting Yourself Using Someone Else’s Event [link to post]
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Very nice post. Awesome ideas. Thank you so much! I'll be putting these ideas to use very soon.
Glad I can help, Elie. Hopefully this article sparked some more ideas of your own in how you'll put things to use! Please come back and let us know what you've done.
Glad I can help, Elie. Hopefully this article sparked some more ideas of your own in how you'll put things to use! Please come back and let us know what you've done.
[...] I am a big proponent of Twitter and using it as a tool for not only event promotion but also to promote yourself using the event itself. When I hear someone say that Twitter is a distraction it puzzles me. So, I’m [...]
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RT @brokesocialite: RT @MarketLikeAChik: 5 Secrets To Promoting Yourself Using Someone Else’s Event [link to post] {This tips REALLY wor
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RT @MarketLikeAChik: 5 Secrets To Promoting Yourself Using Someone Else’s Event [link to post] {This tips REALLY work…TBS}
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RT @marketlikeachik: 5 Secrets To Promoting Yourself Using Someone Else’s Event [link to post]
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RT @MarketLikeAChik 5 Secrets To Promoting Yourself Using Someone Else’s Event [link to post]
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[...] or your expertise. Use Twitter directories, Twitter advanced search, and industry hashtags of events to promote yourself, find your market and gain [...]
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Promote thy self – [link to post]
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