I consult and mentor brands and marketing teams on how to make a significant improvement to their businesses through inbound marketing techniques, including content marketing and advanced social media marketing.
No marketing strategy should begin before understanding your brand’s personas and their purchase lifecycle. Each audience must be nurtured at their particular stage of the customer journey with a perfect content mix. Together, we define, plan,and execute strategy.
Posting to social media and building a large base is great, but only if the audience is your target market,and your content is engaging enough to evoke a call to action. Social ROI is not impossible to measure and you can use data to improve your reach. I’ll show you how to turn data into a story, and your audience into loyal fans.
Identifying powerful influencers to build mutually beneficial relationships is an art. You must know how to locate the right influencer and how to set expectations. We will walk through exactly what it takes to create an influencer strategy and how to continue building a strong influential network.
Prospecting, lead gen, and social outreach will not only build your pipeline, but it will do your selling for you, if done right. Working with me, you’re gaining years of social experience and demand generation that drive sales revenue.
For over 25 years, I’ve used excellent customer service to nurture client relationships and turn into long lasting brand loyalists My style is simple to grasp and action based. Strategies are prepared in easy to follow steps and backed with 1:1 training.
If I can be of help to you in your business, you would like me to speak at your conference, or to provide insight into inbound digital content marketing and social media strategies, contact today!
Press and Recognition:
- Named one of Forbes top 30 Women Entrepreneurs To Follow On Twitter
- Published in the International Association of Business Communicators (IABC) CW Bulletin: “Integrating Social Media into Event Strategies”
- Ranked among 200 Most Fearless Women Online in Social Media
- Published on Forbes.com: “20 Top Social Media and Marketing Blogs By Women”
- 100 Cutting Edge Blogs – Business Blogs for Social Networking & Media – Sociable.com
You can see samples of my work and learn more about my professional experience on my Digital Marketing Portfolio.