This is part three in a 3 part series on the “3 Steps To Achieve Publicity Success In Any Venture” from Guest Blogger, RuthAnn Bowen, PR extraordinaire and Founder of PR firm The Bowen Agency Public Relations. The first step was “Embracing Your Difference”; the second step was “Tell Your Story”.
This blog post explores the third:
3. Be Nice
If you were anticipating a big insider PR secret for the third necessity to publicity success, this is it. Be nice.
It’s not flashy. It’s simple, common sense. But you’d be amazed at how often nice is missing from the world of media.
It’s a simple rule of thumb that has served me well in my publicity career. It doesn’t matter if I’m working with an intern reporter or the producer of a national TV show or these days, a blogger. They are all people and deserve respect.
I’ve seen my share of publicists with pompous and entitlement attitudes. And quite frankly, I don’t want to be around them, so why would someone in the media? In a follow up call I made to a newspaper reporter several years ago, this was the response I got: “These calls from you people make my job so difficult.”
So how do you handle a response like that? Be nice. Be polite. Do your job without the attitude.
Out of the three requirements to publicity success this one would seem the easiest to brush off. Don’t.
Nice is powerful. And it’s a must-have for long-term publicity success.
This is obviously not an exhaustive list so please leave your thoughts or additions in the comments below! What tips have you used to get your foot through the door with publicists or journalists?
This is the third installment of “3 Steps To Achieve Publicity Success In Any Venture” by RuthAnn Bowen of The Bowen Agency Public Relations. Ms. Bowen is a thirteen-year veteran of publicity having worked in the entertainment industry in Nashville, TN and owning her PR firm The Bowen Agency Public Relations. Contact her with your PR question at firstname.lastname@example.org
or follow her on Twitter @thebowenagency
Picture credit: Pictr 30D