We’ve all had those days where we wonder if we’re on the fast track to success or if our train got derailed somewhere along the line.
I’ll tell you from experience that if you’ve been working in a certain field and you’d like to now turn your experience into a business, that experience is NOT the same as actually putting it to use on your own business. It’s much different doing these things for yourself than it is telling your clients HOW to do them. Now it’s your livelihood at stake. Your business. Your pocketbook.
All of a sudden you’re faced with the reality that if it doesn’t work your business will be a flop. The Internet is constantly moving, changing and evolving. You either move fast and keep up or get left behind. As a solopreneur that can take a lot of time.
Two Types of Entrepreneurs
1. More Money, Less Time – You have deep pockets, or at least a nest egg to rely on to get through the building process and make the purchases you may need to succeed. You can pay for convenience. If this is you skip to The Middle Road section.
2. More Time, Less Money – You’re a solopreneur or feeling pretty solo anyway because it’s just you and your brain to get things done. The pockets have only enough in them to cover daily expenses but you have some extra time to do the researching you need to do to gain expert knowledge. If this is you see the good news below.
The Good News
The good news is that there is a plethora of free information available from everywhere you turn on the Internet. Google search can bring the answers you are seeking in just moments. The bad news is that all the information you need to succeed is never all in one spot or from one person’s blog. (I know I’m pretty helpful, but doubt you’ll find all your answers from me alone, right?)
Try different keywords to pull up varied sources. Once you find a site you find valuable be sure to bookmark and tag it. I’ve found the best way to bookmark is to use Delicious or a similar social bookmarking service. My Foxfire bookmarks become too crowded and don’t show as much to refresh my memory on what, exactly, was on that site that I liked.
Almost everything you need to know is out there. The hard part is searching for material that will really be valuable and is not just an opinion. You may need step by step instructions or video tutorials depending on how you learn. The filtering can be VERY time consuming.
The Bad News
You may not have that kind of time on your hands to do the necessary filtering of information. Time is money, remember? Even if you are finding the right resources, the time you’ve just spent on researching could have been spent writing content, producing presentations, marketing collateral, building relationships and much more.
Sometimes you have no other choice but to take the slow road as you build your income. In that case you use sweat equity and just do what you’ve gotta do. When I first started, there were many nights I stayed up until 5am researching how to fix tech issues on my blog. Good times. But, looking back, I see how valuable that time was. I learned so much and was able to carry that forward with me.
The Middle Road
The convenience of having ALL the information you need to gain a full understanding of a subject, including steps on how to implement and see fast results can sometimes be costly. Too many times the free content is just a generic opinion and not experienced instruction.
If you were to take the time to gather all this information and present it in a well organized series of tutorials, fact based articles, videos and/or webinars, wouldn’t you agree that the time you spent would be worth paying for? And if this information was provided by proven experts that have made their business successful and mentored many more to do the same, wouldn’t that be great to get your hands on?
To Your Success,