Everyone is passionate about something. Without a passion for your business or niche your marketing plan just becomes another j-o-b. You need passion in your personal life – being married more than 20 years, I’m reminded that sometimes a smoldering passion is just as important as love-at-first-sight passion – and you need passion in your professional life as well.
Guest Post by Sharon Mostyn
Our teenage daughter put Kreesha Turner’s song, Passion, on my iPod (I’m hoping she likes it because the song’s use of whistle, horns, and drum line reminds her of marching band halftime shows from high school football games and not for any other reason!) Ms. Turner’s lyrics have inspired my New Year’s resolution to be more passionate in my professional life in 2010. Writing this (my first) guest blog post is how I’m beginning to keep that resolution.
You can listen to Passion on Kreesha’s Myspace profile here
Here are 10 tips Kreesha Turner’s lyrics may inspire you to put more passion in your marketing:
1) “I’ve got a passion that’s burning to win.”You need to start with something that you’re passionate about. If you’re not passionate about your job, your company, or your product, you’re not going to have the desire to win that you need to succeed.
2) “If you plan to come and claim it, hope you called all your friends” because your company’s friends/fans/followers can become your biggest brand advocates. Let their testimonials be part of your marketing strategy.
3) “You’ve got a long road ahead full of trouble” but don’t let it get you down. No matter how passionate you are about your marketing, you’re going to have problems that need to be overcome because your competitors are working just as hard as you are.
4) “I done come too far to get here and lose, and I done paid a million something dollars in dues” acknowledges struggles with results that are not as great as you hoped. Use your money wisely by always testing and use what you’ve learned from your initial tests to develop more tests and refine your marketing strategy.
5) “I’ve got passion and it’s deeper than yours, passion, and I’m-a use it to score” speaks to the fact that if all other things are equal (price, promotion, features, etc.) your marketing strategy must be better than your competitors in order to score with, and ultimately win over, the customer.
6) “My determination keeps me patient & strong.” Although it may seem contrary to Chris Brogan’s recent post http://www.chrisbrogan.com/never-give-up-no-give-up/, you can’t give up because of a few bumps in the road. Be patient with your long-term strategy, even if your test results show that you need some short-term modifications.
7) “Forty hours countin’ dollars ain’t been suitin’ too well” suggests that if 9-to-5 isn’t working for you then be creative on when and where to get your inspiration, even if it means working somewhere or sometime other than the ordinary.
8) “See that I’ve got the heart to make my dreams come to life.” Marketing is not easy. You’ve got to have determination and tenacity to make it work.
9) “Ain’t no slackin’, no distractions, got no time to lose.” You need to take the initiative and get started now, don’t let anything distract you from your marketing goals.
10) “Victory is mine so let the trumpets blow.” When you have a marketing success, blow your horn! Sharing the story of your success helps keep you passionate in future marketing endeavors.
I’m going to use Kreesha Turner’s Passion as my 2010 theme song to make myself a better marketer. Are you passionate? What’s your theme song? Please leave a comment below to let me know.
Sharon Mostyn is a Certified Inbound Marketing Professional and author of her own blog SharonMostyn.com where she writes about Motherhood, Marketing, and Medical Mayhem.