Marketing From A Woman's Point of View

Content King vs Relationship Queen – Who Wins?

Is it true that writing great content is still the biggest driving force of traffic to your blog or website?  That could be changing.  While it is important to work on improving page rank and increasing traffic with incoming links, there are several views on what is most important.

I recently ran across an article by Jon Morrow, Associate Editor of Copyblogger, titled “Why No One Links to Your Best Posts (And What to Do About It)”.  Jon points out that in most cases, it’s not what you know, but who you know that gets you those oh-so-valuable links.  Building relationships, showing link love, and reaching out to top Bloggers is more than half the battle, even for those that have been around for awhile. Jon shares strategies for building those important relationships and getting to know the ‘elite’ in a more personal way.

Right here, any woman that is reading this should be getting a rush, because we ROCK at relationship building!  Use those social skills!  This is why women are taking over the web…we love people and we love to talk to people.

So, does this mean that content doesn’t matter?  It ABSOLUTELY matters!  If you expect to get others to link to your blog you will need to provide something worthwhile for them to link to.

Chris Brogan is considered one of the foremost authorities on both blogging and community building, and he has done it all through building quality relationships with his readers. In his recent post, Content is Not King, Chris puts it this way:

“Work hard on content, but focus on relationships. Be a good king. Be a servant. Be a steward to your people.”

Writing great articles that touch on and train readers in areas that they have been wondering about is going to keep them coming back. Listen to your commentators and find out what they want to hear more about.  (I notice that my Twitter posts are hot right now, so you can expect more on Twitter soon.)

A couple points on content that are tops for me:

  • KISS – No, I’m not talking about the 80’s band.  Keep it Simple Stupid.  Write the way you talk. Don’t try to look smart by using words that readers will have to Google to understand. If you write about what you know you can let it come from the heart and your story will come across more fluid and readers will find it easier to relate to.
  • Proofread – This one drives me crazy.  I am a spelling nut.  I will usually read and re-read my post at least 6 times before I publish it.  I use Firefox, which has a built in spell check, so I save the draft and check it in the preview window for both spelling errors and for visual quality.  After I’ve published it, I will still go back and check the live post one more time.  If I find a spelling or grammar error it is fixed right away.


How do you feel about the “who you know’ side of building your site rank?  Do you have any other tips for reaching out to Bloggers or any quick tips on writing sticky content?  Share them here!

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13 Responses to “Content King vs Relationship Queen – Who Wins?”

  1. Adam Pieniazek says:

    Great post. Blogging is not a solo effort, it takes a community to create a successful blog and building relationships with other bloggers and readers is a great way to grow and nourish that community.

    I like to say that content is king, design is queen and convenience is god. You need strong content, and easy to navigate and easy on the eyes design but you also must absolutely make it easy for your community to share your content with their community. Having social network buttons and tweeting about solid posts is a great way to do so.

    Adam Pieniazek’s last blog post..10 Basic HTML Tags Every Blogger Should Know

    • Coree says:

      @ Adam: Nice catch phrase, “content is king, design is queen and convenience is god”. Did you just come up with that? Convenience is huge! I know when I am browsing around the web I like to be able to find what I’m looking for within seconds or I am gone. There are way too many blogs or sites out there that can offer me quality information that I can navigate with ease. That is something I will be working on here in the next few weeks…User friendly, baby! ;) Coding is definitely NOT my forte so it is a work in progress. Until then I’m relying on those super power relationship skills to keep the links coming.

      By the way, did you notice the convenient Tweet button?

      @ Melody: I guess you could call some of the content out there on the popular websites redundant, but not completely. Sometimes I may not ‘get it’ when I read something coming from one Blogger, but when I see it from a second point of view it makes sense. As far as updating live posts, I don’t usually see any lag time when I edit my posts. I wonder if it’s something with the cache on your browser. Just guessing. Anyone else have any input on that?

  2. Melody says:

    I don’t think so because there’s a lot of poor/redundant information even on the popular websites..

    The only thing I find annoying sometimes, is after I proofread and still find an error..it takes forever for wordpress to update my change on the live site..

    Melody’s last blog post..Logo Design Process for Trudy Thomas

  3. Keith says:

    My experience with blogging has shown me that you’re so right! Content is so very important but so is building relationships. Very good article!

    Keith’s last blog post..5 Steps Before You Can Make Money Online

    • Coree says:

      @Keith – Thanks for stopping by and your comment! We are on the same page: the blend of the two makes for the best bet.

  4. Dennis Edell says:

    Yep yep yep, links are great, links are awesome, links are the backbone of Googles ranking algorithm; however no one of any consequence is going to link to garbage content…quite a simple concept really.

    Ease of navigation is H U G E indeed, keep anything sticky above the fold and easy to click.

    KISS is actually 70’s ;)

    I spend more rime proofreading then writing the post in the first place. LOL

    Dennis Edell’s last blog post..Scamming Top Commenter Lists With Threaded Comments

    • Coree says:

      @Dennis – 70’s? Really?? I was just an infant then. ;) By the way, what would you consider sticky and worth keeping above the fold?

  5. Dennis Edell says:

    @Melody – redundant is ok, duplicate is bad. The difference being, if you put your own ideas into an already given topic, it’ll put a whole new spin on it for some. :)

    I agree with Coree on the lag time issue, hat sounds like something with your machine.

    Dennis Edell’s last blog post..Scamming Top Commenter Lists With Threaded Comments

  6. Dennis Edell says:

    Anything you think visitors (new, existing or both) will want to dive into IF it’s clearly visible.

    Most popular articles (plugin), Must read articles (manually entered), Recent posts (not as important but still), Subscription box, Links to social sites you’re on, etc etc.

    That’s the gist of it.

    Dennis Edell’s last blog post..Scamming Top Commenter Lists With Threaded Comments

  7. Dennis Edell says:

    The most popular article now on the bottom of my list has been there almost one year…..there’s a clue. ;)

    Dennis Edell’s last blog post..Scamming Top Commenter Lists With Threaded Comments

  8. I feel that success is there for anyone willing to go get it. Power the Internet with information and you will be rewarded. Use the 3 B's to chart your way...Be Relevant, Be Social, and in turn, Be Successful. | Market Like A Chick says:

    [...] with your community. One of my favorite bloggers, Coree Silvera (do you know her?), wrote a post “Content King vs Relationship Queen – Who Wins?” and she asks, what I think is the most important question heading into the future:  Will it be [...]

  9. Marketing, Social Media & Personal Branding -Top 10 Posts from Market Like A Chick | Market Like A Chick says:

    [...] Content King vs Relationship Queen – Who Wins? –  Is it true that writing great content is still the biggest driving force of traffic to your blog or website?  That could be changing.  As I mentioned before, incoming links are becoming more and more valuable as webmasters and authors realize how important they are to search engine results.   Building relationships, showing link love, and reaching out to top Bloggers is more than half the battle, even for those that have been around for awhile. Jon shares strategies for building those important relationships and getting to know the ‘elite’ ,,, [...]

  10. sami says:

    Great post, proofreading sure made me smile with memories. So true, thumbs up.

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  1. I feel that success is there for anyone willing to go get it. Power the Internet with information and you will be rewarded. Use the 3 B's to chart your way...Be Relevant, Be Social, and in turn, Be Successful. | Market Like A Chick
  2. Marketing, Social Media & Personal Branding -Top 10 Posts from Market Like A Chick | Market Like A Chick