Marketing From A Woman's Point of View

Personal Branding – An Unexpected Discovery

Have you ever been asked a question by someone and you know the only reason they are asking it is because they believe your answer will seem foolish? The person that asked me to summarize my best marketing advice in 140 characters or less had his motives, but what came out of it was the discovery of a marketable skill and a growing trend.  So, what was meant for harm was turned to good, as all things do when you remain honest with yourself and your values. Simply put, it was:

Be true to yourself and who you are in your marketing, online and off. People can see right through any BS even online. You’ll build trust, and trust equals loyalty.

What I said came from my heart, but what I’ve learned since then is that there is a name for my theory that top entrepreneurs and business coaches teach around the world. It’s called Personal Branding and it’s huge. Your “personal brand” is what makes you unique in your niche and is what people will know you for when they hear your name, business name, or blog.  Your personal brand should reflect your life experiences, your passions, and your personality.  It’s what makes you…you.

Female Power Brands

I was thrilled to find that in this month’s issue of Personal Branding Magazine, Founder and Publisher Dan Schawbel,  chose to spotlight several of the most polished and talented of female brands using their skills and mojo to build their own empires and helping others do the same. The article, Female Power Brands, boasts interviews with:

  • Sarah Austin, video journalist and lifecaster at Pop17
  • Natalie Gulbis, LPGA Golf Star
  • Laura Ries, bestselling author of The 22 Immutable Laws of Branding
  • Valeria Maltoni, blogger at ConversationAgent
  • Anita Campbell, founder of SmallBusinessTrends

And these enlightening articles:

  • Define You
  • The Importance of Personal Brand Consistency in Social Networking
  • How Basic SEO Helped 5 Women Achieve Personal Brand Rankings

In her introduction, Career Coach and Co-Editor of Personal Branding Magazine Miriam Salpeter, summed up the feeling behind this issue perfectly.  Here is an excerpt:

I hope our readers come away with the sense that one way to like yourself, what you do and how you do it is to focus on how you and your personal brand can benefit others. This is a theme that pervades this issue. Laura Ries points out that, “Using skills such as communication, compassion and candor allows women (and men) to be known as effective leaders and team players”.  Valeria Maltoni echos this sentiment. She asks, “How does one make sure to give meaning? Mostly by listening and learning, often by staying with it to help others. It’s that love thing. It has incredible power, when given freely.”

For a limited time, you can download a FREE issue of Female Power Brands.

I hope that everyone, both women and men, take the time to read through this issue and learn from these powerful personal branding leaders.

Have you ever discovered a personal quality about yourself through trials that you have used in your business?  How do you set yourself apart in your niche?

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9 Responses to “Personal Branding – An Unexpected Discovery”

  1. Twitted by pramitjnathan says:

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  2. Topics about Seo » Personal Branding - An Unexpected Discovery says:

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  3. Petula says:

    Those are some very good questions you posted. I think most people, myself included, don’t take enough time to think about the answers.

    Petula’s last blog post..Tackle It Tuesday: One pile at a time

  4. Jen says:

    Coree, that was a wonderful post with valuable information. Thanks for turning me on to this magazine and the download tip too.

    • Coree says:

      Thanks Jen!! So cool to have you stopping by my blog. I am really loving the info I’m picking up from Personal Branding Magazine and all the ladies in this month’s issue. It’s great to see that women are embracing who we are and using both our strengths & weaknesses to create our own personal brand. You are awesome!! Can’t wait to hear more from you. Be sure to add your blog to the CommentLuv so it shows up wherever you leave comments. Good for traffic!

  5. Lisa says:

    Hi Coree,
    FYI for you and readers, Al Ries is the primary author (The 22 Immutable Laws…) and has a long history of authorship of marketing/branding books. He’s written by himself, with Jack Trout, and now with his daughter, Laura Ries. Just so folks don’t think Laura is the 100% brainiac behind the book – give credit to dear old dad, too. :o)

  6. Topics about Automobile-owners » Blog Archive » Personal Branding - An Unexpected Discovery says:

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  7. Marketing, Social Media & Personal Branding -Top 10 Posts from Market Like A Chick | Market Like A Chick says:

    [...] Personal Branding – An Unexpected Discovery – Have you ever been asked a question by someone and you know the only reason they are asking it is because they believe your answer will seem foolish? The person that asked me to summarize my best marketing advice in 140 characters or less had his motives, but what came out of it was the discovery of a marketable skill and a growing trend.  So, what was meant for harm was turned to good, as all things do when you remain honest with yourself and your values. Simply put, it was: “Be true to yourself and who you are in your marketing, online and off. People can see right through any BS even online. You’ll build trust, and trust equals loyalty.” What I said came from my heart, but what I’ve learned since then is that there is a name for my theory that top entrepreneurs and business coaches teach around the world. It’s called Personal Branding and it’s huge.. [...]

  8. Social Media Rules Of Engagement - 10 Concepts For Understanding Online Communities | Market Like A Chick says:

    [...] Your honesty (or dishonesty) will be picked up right away in social media communities. If you’re a corporate blogger, use your real name, identify the company you work for, and be clear about your role. If you have a vested interest in something you’re writing about (like an affiliate or a sponsored review) be the first to point it out rather than waiting for someone else to “uncover”.  It’s never a good situation when you seem to be hiding something, even if it was completely innocent.  My personal mantra goes like this: “Be true to yourself and who you are in your marketing, online and off. People can see right throu… [...]

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