I have found there are three characteristics that can help shape and define publicity success no matter what your venture. There are others but I believe these three are the most important. In this blog post we’ll explore the first one.
Promoting your online business almost always depends on others. When just starting out, family and friends get the ball rolling and once you have a few customers you depend on their word of mouth. Cross promotion uses word of mouth and partner visibility to boost your sales, credibility and brand.
Through all the talk about engagement, interaction & brand awareness, let there be no mistake…social media users “friend” brands on sites like Twitter or Facebook because they expect exclusive deals and offers.