Category — Monetize Your Blog
I love sharing great deals on products I’ve found useful. Today is one of those days! I just got word from Jimmy D. Brown that he is shutting down his Small Reports Zone site on February 26th at 10PM. ALL of Jimmy’s small reports at the site will NO LONGER BE AVAILABLE for purchase after that date.
I’ve used Jimmy’s information and tips on Market Like A Chick and have even offered his 21 day email list building series. I’ve had tons of great feedback and I, personally, have learned a lot from Jimmy. He presents things in a very easy to follow format…and you all know, that is just my style!
Jimmy is “retiring” (IE Removing the reports from the web and no longer selling them) All of his offers…all of his reports, ebooks, membership sites, coaching programs, software programs, etc. He’s beginning with all of his SR Zone reports. These short, meaty, low-cost reports are a gold mine of quality content for internet marketers.
Here’s a list of what’s available…
1. Piggyback Launches: 3 Surefire Ways To Get A Steady Stream Of Free Traffic For Any New Product
2. Homepreneur Habits: How To Run A Successful Home Business
3. How To Get Free Traffic To Your Website With Ezine Articles
4. 8 Irresistible Ways To Get Super Affiliates To Enlist In Your Sales Army
5. How To Improve Your Information W.R.I.T.I.N.G.
6. The Upsell Report: How To Get Customers To Spend More Money
I’m sorry to see Jimmy shut down this site, but I’m glad he’s giving us all a few days to grab up copies of these gems before he pulls the plug.
The BEST Part About Jimmy’s Goodbye
The really good news is this: as part of this “goodbye”, Jimmy is discounting the price of EVERY report to only $10 each! This makes these reports affordable for everyone, even those on a strict budget. If you have a few extra bucks, it would be smart to order a copy of each of these.
I’m really surprised that he’s including a 65 page report “Homepreneur Habits”. It’s a 65-page “operations manual”. In it, Jimmy takes you “behind the scenes” to look at how he runs his own business, complete with photographs of his home office. He tells you what software programs he uses, tools and equipment he uses and even a schedule of tasks he performs. At only $10, it’s a no-brainer!
To read through a complete description of each report, visit the SR Zone site by clicking the link below:
Also, if you want to read all about WHY Jimmy is retiring ALL of his offers, he has posted all of the details here… http://www.marketlikeachick.com/JDBrownBlog
REMEMBER, you only have a limited time to order any of the small reports that you are interested in. On February 26th at 10PM the site will be shut down.
I hope you can take advantage of some of these reports. They have invaluable information for you to use in your business. Or, they are great content ideas to use on your blog that your readers will find useful.
To Your Success,
February 16, 2010 Comments Off
We’ve all had those days where we wonder if we’re really on the track to success and question if our efforts will bring a winner’s results. Where do we find support to help us in our entrepreneurial dream?
I’ll tell you from experience that if you’ve been working in a certain field and you’d like to now turn your experience into a business, that experience is NOT the same as actually putting it to use on your own business. It’s much different doing these things for yourself than it is telling your clients HOW to do them. Now it’s your livelihood at stake. Your business. Your pocketbook.
All of a sudden you’re faced with the reality that if it doesn’t work your business will be a flop. The Internet is constantly moving, changing and evolving. You either move fast and keep up or get left behind. As a solopreneur that can take a lot of time.
Generally speaking you will fall into one of two categories as a new entrepreneur:
1. More Money, Less Time – You have deep pockets, or at least a nest egg to rely on to get through the building process and make the purchases you may need to succeed. You can pay for convenience. If this is you skip to The Middle Road section.
2. More Time, Less Money – You’re a solopreneur or feeling pretty solo anyway because it’s just you and your brain to get things done. The pockets have only enough in them to cover daily expenses but you have some extra time to do the researching you need to do to gain expert knowledge. If this is you see the good news below.
The Good News
The good news is that there is a plethora of free information available from everywhere you turn on the Internet. Google search can bring the answers you are seeking in just moments. The bad news is that all the information you need to succeed is never all in one spot or from one person’s blog. (I know I’m pretty helpful, but doubt you’ll find all your answers from me alone, right?)
Try different keywords to pull up varied sources. Once you find a site you find valuable be sure to bookmark and tag it. I’ve found the best way to bookmark is to use Delicious or a similar social bookmarking service. My Foxfire bookmarks become too crowded and don’t show as much to refresh my memory on what, exactly, was on that site that I liked.
Almost everything you need to know is out there. The hard part is searching for material that will really be valuable and is not just an opinion. You may need step by step instructions or video tutorials depending on how you learn. The filtering can be VERY time consuming.
The Bad News
You may not have that kind of time on your hands to do the necessary filtering of information. Time is money, remember? Even if you are finding the right resources, the time you’ve just spent on researching could have been spent writing content, producing presentations, marketing collateral, building relationships and much more.
Sometimes you have no other choice and finances are really so tight that you just have to take the slow road. Even if that means the take off of your business is delayed by a year or more. In that case you just do what you have to and stay up long hours. I’ve spent many a night up til 3 or 5am researching how to fix technical bugs on my blog, so I know what it is to make that sacrifice.
The Middle Road
The convenience of having ALL the information you need to gain a full understanding of a subject, including steps on how to implement and see fast results can sometimes be costly. Too many times the free content is just a generic opinion and not experienced instruction.
If you were to take the time to gather all this information and present it in a well organized series of tutorials, fact based articles, videos and/or webinars, wouldn’t you agree that the time you spent would be worth paying for? And if this information was provided by proven experts that have made their business successful and mentored many more to do the same, wouldn’t that be great to get your hands on?
Online Profits Course Launched Today
I’ve just found a group of internet marketers and bloggers that I’m very impressed with. Not because they are gurus, but because they are able to teach what they know in a “real-guy/gal” type of instruction. It’s an Internet Marketing and Online Business training program called Online Profits.
The course was actually created by Daniel Scocco from Daily Blog Tips and a few other successful blogs, but what’s special about this group is that it’s made up of mentors who are experts in a number of fields relevant to growing an online business. The mentors and their expertise are:
- Daniel Scocco – Online Marketing
- Michael Gray – SEO
- Neil Patel – Linkbuilding
- Yaro Starak – Email Marketing
- Chris Garrett – Online Communities
- Tamar Weinberg – Social Media
- Hamlet Batista – SEO
- Zac Johnson – Affiliate Marketing
- Courtney Tuttle - Keyword Research
- Nathan Rice – Web Design
I really like this approach – instead of basing the course around one or two people with great experience in a couple of things but only a general knowledge in other important aspects of internet marketing – Daniel has assembled a group of experts in numerous fields who together will offer an amazing collective wisdom and set of experiences to the community.
The course is only open to the first 300 Members and last year it sold out in 3 days. Be sure to head over and check it out right away if you’re interested. You can see all the details here.
This group of mentors consists of people that I recommend everyday on Twitter and have mentioned in my blog before. The links I’ve included are my affiliate links, but I would recommend this team (and I do) whether I was paid to do so or not. Do yourself a favor, save yourself precious research time, and check out Online Profits before you decide you can’t afford it.
Can you afford NOT to have expert help? What is the cost of holding up your business for months or even years without proper guidance? There is a 30 day money back guarantee and you’re able to withdraw from the course at any point and only pay up to the point you’ve participated in.
See all the courses offered and find full details here.
To Your Success,
January 18, 2010 11 Comments
One of the biggest excuses a blogger likes to use is, “I don’t know what to write about”. Well, my friend Jimmy D. Brown is an expert at drumming up new ideas and I was able to find out how he does it. Jimmy has written several popular eBooks as well author of his own popular blog and membership program. (Remember, my post last week about Membership programs & creating your own products) This post is to help you (and me) get started in creating those programs.
What…you didn’t think I’d leave you empty handed, did you? Enjoy this article from Jimmy that shows you where to get some great ideas for your next product!
Idea Hangouts: Where to Find Hot Product Ideas to Use For Creating Your Next Best-Selling eBook By Jimmy D. Brown of “Small Reports Fortune”
That’s how many times I’ve been asked “Where can I find hot product ideas to write about in my next eBook?”
Really. I’ve been keeping count.
OK, so it’s probably not quite that many times, but you get the idea. I get asked that question a LOT. And so, I’ve decided to share my favorite “idea hangouts”. That’s right … “idea hangouts.” It’s been my experience that there are specific places where hot product ideas are always gathered. I call them “idea hangouts.”
*** Idea Hangout #1 ***
One of the “idea hangouts” that I’ve identified is Amazon.com. Amazon.com is the web’s largest bookstore. It’s also a community center for new product ideas. I use it as one of my top brainstorming resources. Again and again I visit this site to come up with topics to write about.
What makes Amazon.com so useful as a research tool for getting new ideas is their searchable database of books. There are thousands of great ideas lurking in there if you just know how to use it. And that’s what I’m here for. :o) I’m going to show you how to find hot product ideas with Amazon.com anytime you want. It’s really a matter of three simple steps.
Most affiliate training programs were created by the AUTHOR. This one was created by YOU! To learn how you can get your own “blank check” to have resources created to build your own custom-tailored training, visit http://www.marketlikeachick.com/affiliatenaire
STEP 01 :>>> Decide Upon A Broad Category.
When brainstorming ideas, you must begin with a broad category to work with. Some examples might be: marketing, dating, travel, baseball. So, you need that ahead of time. Figure out a broad subject that you know is popular (I.E. You know that losing pounds is ALWAYS going to be a popular subject, as is “making money.”). As an example for this article, I’m going to choose GOLF.
STEP 02 : >>> Search Amazon’s Database.
After picking your broad topic to research, it’s time to visit Amazon.com. Specifically, you’re going to SEARCH their database of books they are selling. Upon arriving at their site, locate their SEARCH form. At the time of this writing, it was in the upper left hand corner of their main page. Pull the menu down and select BOOKS from the options. In the space provided, type in whatever broad category you chose. I’d type in “Golf”. (You don’t need quotation marks) If you did indeed start with a broad category, then hundreds (or even thousands) of book listings should appear as a result of the search.
STEP 03 : >>> Brainstorm Ideas From The Listings.
Let the brainstorming session begin! Now it’s time to look at the books that are listed and write down as many possible ideas as you can find. Look for the different TYPES of books written about the subject, identifying different THEMES, STYLES and SUBCATEGORIES. Let’s look at an example … When I searched for “Golf”, I was able to immediately spot dozens of great ideas.
Here are a handful …
1. Becoming a better golfer. There are many golf books available in this area, covering everything from “A-Z of Golf Shots” to specific topics such as “Improving Your Short Game.” There were lots of different themes from “learning to break 100″ to “shaving 10 shots off your score” to “7 shots that will change your golf game forever.”
2. Guides to Golf Courses. Again, we have many different ideas here. Specific golf guides like “Florida golfing”, “golfing in Tennessee” and “golfing the Robert Trent Jones trail” appear, as well as books on “the best golf courses in America,” “best kept secrets: great golf courses you’ve probably never played,” and “golf vacation guides.”
3. Profiting from Golf. More ideas pour in with “opening a golf repair business,” “becoming a golf retailer,” “learning how to caddy” and “buying & selling used golf clubs.” What about “running an online golf auction”, “organizing a golf tournament for profit” or even “writing information products about golf!”
4. Golf and Business. There are millions of dollars in business deals negotiated on the golf course every single year. And there are books available to teach folks how to get it done. “How to negotiate business deals during golf outings,” “Legal golf tax deductions for businesspeople,” and “business seminars and golf: how to mix training and fun for maximum profit” are just a few more ideas worth exploring.
5. Golf Products. My, my, my there are so many ideas floating around in here! Everything ranging from reviews of the latest golf equipment to ratings of golf courses to discounts on golf packages. Resource guides to finding the best deals on golfing products, how to negotiate discounts, and how to find the best products for your specific golf game also come to mind as product ideas.
One Broad Category (Golf) + Amazon.com Searchable Database of Books = 28 Potential Product Ideas
See how easy that was? I found TWENTY-EIGHT potential new product ideas (and there were MANY MORE that I didn’t mention in this article) from a simple brainstorming exercise using ONE “idea hangout.” There’s got to be a best-seller in that bunch somewhere. And certainly with a little “mix -n- match” I can come up with a hit product with these ideas.
Not bad, eh? So, now it’s YOUR turn. It’s a simple system for coming up with product ideas anytime you want. Like right now.
Jimmy D. Brown is the author of “Small Reports Fortune” – if you can write 7-15 page small reports, you can earn a living online working just a few hours each week from your home. Look for his EXCLUSIVE formula “Creating A Six-Figure Income With Small Reports” at http://www.marketlikeachick.com/SmallReportsFortune
I’m serious about this, guys. My goal over the next few weeks is to create several products of my own and begin working on a Membership program. I’d love to have some partners to take the steps with me and share success stories along the way!
Do you already have your own eBook, eCourse or product that you have created? How did you get started? What were some of your roadblocks that you overcame? Do you feel personalized eBooks and products are a good way to brand yourself? Drive traffic to your site? Share your thoughts in the comments. Make this your home and your community. I love engaging with you and learning from each other.
To Your Success,
P.S. ~~.> Interested in starting a Membership or Continuity site but still have these questions: How do you get started? How do you know what to charge? How do you know what length the subscription should be? You can find all that out & more in Yaro Starak’s free report Membership Site Masterplan. You can get Yaro’s FREE audio or printed report download here: http://www.marketlikeachick.com/MembershipSiteReport
October 26, 2009 5 Comments
Since you are here on a blog about marketing, I assume we are after the same thing…to make money from our business or turn our blog INTO a business. Blogworld had some great panels, but by far, I can tell you that there were two strategies that will make all the difference. Both are about taking action and relying on yourself, not small change that will make you just enough to buy a lottery ticket and “really make it big”.
1. Stop wasting time checking stats and analytics and get busy creating content for your own product to sell.
Affiliate marketing is a wealth builder and much easier to jump into when you either don’t have a lot of material to repurpose, or you just don’t have the time. But, the biggest money maker, authority builder, and long term success will be from your OWN content that you package up into e-books, short reports, or VIP access on your site. Which leads me into #2…
2. Start Your Own Membership Site:
I was stoked to attend the session with Timothy Sykes, titled “How to Make $60k A Month From Your Membership Site” Timothy updated us to let us know that he now went to making $100k PER MONTH in 3 months. I don’t know about you, but I am interested. I may not make that much, but why leave money on the table? David Risley started his membership site 6 months ago and is now up to $8k per month.
I am sharing a portion of the session with Timothy Sykes with you here, then continue reading to find out how to get your free report on starting your own membership site. (This is my first attempt at video, so bear with the shaky hand in the beginning.)
It’s no coincidence how the Universe lines things up for us, and I’m not surprised that when I checked my inbox there was Yaro Starak’s free report on the subject. This is probably the best free report I have ever read on how to profit by creating and then selling your own information product. .
Download the free Masterplan here:
But how do you get started?
What topics should you cover?
How do you know what to charge?
How do you know what length the subscription should be? (30 days, 90 days, 6 months, 1 year?)
Lucky for us, Yaro covers all of that in his free report. Time after time I have seen this work for others, and I am ready to see it first hand. How about you?
Of course we all know that Yaro didnt put all this work into the report for nothing. He’s launching a training program next week and this report is designed to introduce you to his teachings.
That being said, this report is a complete document – no matter whether you decide to join Yaro’s program or not, you will benefit greatly from this report, I know I did.
But hey, I don’t need to convince you of this, read the Masterplan. Yaro has put together a very compelling story and followed it up with a very detailed plan so you can do it yourself. I don’t want to just preach it, so you will see me putting together my own membership site over the next few weeks as well.
Go get your copy now – And good luck with your new membership site!
To Your Success,
P.S. ~> You can download an audio MP3 version of the Masterplan too, again at no cost. If you prefer to listen in the car or on your ipod as you run about, you will appreciate this audio file.
You can go register for both versions here – http://bit.ly/MembershipSiteMasterplan
Photo Credit: Lisa Brewster
October 21, 2009 4 Comments
Writer’s block or just lack of focus time can stop any blog dead in it’s tracks. You know you need to keep your blog fresh but, what do you do to keep the content rolling?? Here’s some top tips straight from the experts over at Ezinearticles.com.
1. Old Ezine Articles: This includes your archives for articles that you have sent your ezine from the past 10+ years. Break your old ezine articles into single article chunks rather than multi topic articles. If you have large ezine articles from your email newsletter archive, consider breaking them down into 250-300 word chunks rather than 1,000-3,000 word articles.
2. Old Original Forum Posts: If you’ve been on the internet for some time, there is a good chance you belong to a few forums that you might call yourself a “resident expert” on. All of your old forum posts that are greater than 250 words in length will make great new articles that you can put into distribution to create more traffic and sales for your business, and enhance your credibility.
3. Old Blog Posts: The whole point of blogging, besides posting frequently, is that you can easily syndicate your blog for others to read via the RSS reader of their choice. Because of the syndication orientation of blogging, your blog posts that read greater than 250 words make great articles that you can slap on a longer title, add a resource box that pitches your blog website and put a fast 250+ articles into immediate distribution.
4. Out of Date Books: Are you the author of a book no longer in print? If you own the copyrights to it, this is an excellent place to create hundreds of quality articles with just a short period of editing.
5. Current e-Books: Take 10%-20% of your hottest selling ebooks and flip into articles designed to entice your reader into wanting the complete ebook. You still need to deliver real content value here and not get skimpy or tease them with”what they could learn if they bought your ebook.” Keep the articles short, with bulleted or small numbered lists.
6. Top 10 or Top 7 Articles: Everyone likes content they can read very fast. Why not create top 10 lists (or any number of “Top” things) related to your niche area of expertise. To begin, just create a headline such as “Top 7 Leaders Strategies For Newbie Managers” and then number the list from 1-7. Come up with a sub-headline for each tip and then do (1) paragraph describing the tip. You’ll find these are easy to produce and crank out 5-10 of them per day.
7. Keyword Research: Google Suggest or any keyword research tool can discover topics that people are currently searching for that are related to your expertise. Use this as a springboard to launch another 25 articles that are 250-450 words, each related to answering or providing short tips on how to solve or get more out of the keywords they searched for.
Once you get your content together, divvy it up between your blog and article submissions. You can shorten the articles a bit and lead them to your blog for the full post and you’ll earn some linkbacks in the process.
What are some of your strategies to beat writer’s block or to put yourself on a writing frenzy? Share them below. I welcome & love reading your comments!
To Your Success,
October 2, 2009 1 Comment
If you’re looking for a way to send out your own customized emails to YOUR subscribers, you need to have an auto-responder set up. Building your list early is important, but even more important is having control and ownership of your list. Yesterday we went over the benefits of using Aweber over Feedburner to maximize your list of email subscribers.
Aweber and Feedburner actually work quite well together. You will see a boost in your Feedburner subscribers as they sign up with your Aweber list, and Aweber uses your Feedburner RSS feed to send out a blog broadcast. So they compliment each other nicely.
If you haven’t already created your Aweber account, head on over there & do that real quick….go ahead, I’ll wait.
Follow these quick steps and you’ll be done in a jiffy:
1. Log in to your Feedburner account and click on your feed name.
2. From the “Analyze” tab you will see Feed Stats on the left sidebar, and down just a little ways you’ll see “Export Excel * CSV“.
3. Click on CSV to download your subscriber list. A CSV file (comma separated value) is just one way digital data is stored. Save to your hard drive in place you will remember. I stored mine in a new folder called “Subscribers”.
4. Open your saved file (I opened mine in an Excel spreadsheet format) and keep that handy. You’ll see all your subscriber’s email addresses listed along with their status. If they signed up on your blog, but never confirmed their subscription by responding to the email sent by Feedburner, you will see “pending verification”.
Below you’ll see both the Feedburner page and what the spreadsheet looks like:
5. Log in to your Aweber account and hover over the “Subscribers” tab at the top of the page. In the drop down menu you will want to click on “Import”.
6. Scroll down a bit and you will see the box titled Subscribers. Copy & paste all the email addresses from your spreadsheet you just saved into this box.. You don’t want to paste anything else in there besides the addresses.
7. Scroll down a bit more and you’ll see the “Delimiter” box. Just leave that as is with TAB filled in.
8. The next box is where you tell Aweber how the list of subscribers you are importing originally signed up to your list. It’s important to let Aweber know the details, so you’ll type in:
“These are my subscribers that signed up on my blog www.YOURBLOGNAME.com via FeedBurner. All went through double opt-in process and I wish to import my subscribers to Aweber.”
9. Click “Yes” to automation rules &then “Next“.
Keep in mind that Aweber manually reviews any imports to make sure they follow the same strict no-spam standards of double opt-in. It will take a day or two before you see the new subscribers show up in your Aweber account. You will want to come back and check the status by going to this same Import page and scroll all the way to the bottom for any messages. The first time I tried to import I was told that I didn’t give enough info, so be sure to give them the details.
The only sucky part of importing the list is that Aweber will send confirmation emails to all your subscribers requesting they opt-in again. This is why it’s better to do this early on instead of waiting until you have a huge list. I am still waiting on a few people to re-confirm, but it is coming along. Had I thought about it beforehand, I think the best thing to do is post a blog letting everyone know you are switching and to keep an eye out for the Aweber confirmation email. Hind sight is 20/20. Learn from my goofs.
If you subscribed to Market Like A Chick a while back, please check your email for that confirmation once again.
That’s it, guys. I put this off for so long thinking it was going to be difficult, but it really is a very simple process and you will be happy to have the ability to control how you communicate with your subscribers. Aweber has a free trial, but even after the trial it’s a measly $19 per month and worth every penny!
If you have any questions or comments please leave them below. I love reading & responding to them, and you may be helping someone else with your question or feedback. I’d love to hear some success stories!
To Your Success,
September 17, 2009 7 Comments
Without argue, one of the most important steps you must take as an Internet marketer is to build your list of email subscribers. If you’re using Feedburner for your email subscribers you are missing out on a fortune and the opportunity to build your relationship with your subscribers! Any ProBlogger will tell you the one thing they would do differently if they were just starting is to begin building subscriber their list earlier! But, it’s important to know where to build your subscriber list so that you can communicate with them effectively & (hopefully) profitably.
If you are like most new bloggers, once you found out was RSS was, you probably went with the most popular choice of Feedburner to manage your feeds. If you are like me, you figured the easiest route for your email subscribers would also be Feedburner, so you went ahead and just clicked the extra box or two while setting up your account to have them take care of that for you too. Simple, right? But is it the best method for your business?
While there are several methods of setting up email notification on a blog, Aweber is the best choice. But judge for yourself Let me tell you why I believe using Aweber is the best choice:
- Aweber gives you the control of when you would like to send your RSS through email. You can set it up to send after you have a certain amount of posts, or on a certain day of the week, and what time of day to send. Feedburner gives you no options.
- Aweber has many snazzy templates to choose from to adjust for simple emails, newsletters, or podcasts. Feedburner has one default format.
- Aweber has option of Text only version email but also supports an HTML format. Feedburner offers no options.
- Aweber allows you to add fields, like your subscriber’s first name in both the subject line and the body so you can personalize your email for each user. Again, Feedburner has nada.
- Aweber reports are much more detailed, showing you how many users actually opened your email as well as how many people clicked on links inside, and which ones so you can track your marketing efforts. Feedburner offers only a basic report.
- Aweber offers geographic profiling so you know what region prefers what kind of information you sent. Need I say, Feedburner doesn’t?
- Aweber supports multiple web forms for sign ups like popover or Lightbox which give even a blog with low traffic a better chance of subscriptions.
- Aweber supports automation rules where you can move a subscriber automatically from one list to other depending on a certain action, such as buying an e-book or other buying action.
- Aweber allows you to update Twitter with your RSS, which is not available at all with Feedburner. This is not something I use, just because I like to personally control my Tweets, but it is an option.
- Aweber let’s you set up your own “Thank You” page which is very important so you can use your own lingo to let the new subscriber know what they just subscribed to and what to expect from you. Not possible when it comes to Feedburner.
- Aweber does allow you to import subscribers from another existing database, but keep in mind that it is manually reviewed before actually importing it. This is something that I just did, and it wasn’t hard at all. As a matter of fact, I will make the “How To” my blog post tomorrow. Feedburner does not allow you to import any other existing database subscribers.
- And most importantly, Aweber allows you to send broadcast messages to your subscribers! Feedburner does not allow you to send any messages to YOUR subscribers except the RSS feed of your blog updates.
When I saw that you can sign up with Aweber for just $19 per month it was a no brainer for me. AWeber also offers a risk-free thirty day trial. With this trial, you can set up your first email marketing campaign and quickly begin to see results. If you do not see results, or cancel your account for any reason during the first 30 days of your service, they’ll provide a full, hassle-free refund. You can’t beat that!
Feedburner is no replacement for an Email Marketing. Autoresponders are a must, so ask yourself if you can really afford NOT to have AWeber. Start building (and owning) your own list…you won’t regret it.
To Your Success,
September 16, 2009 4 Comments
How’s your list-building going? You hear about it all the time “You’ve got to have a list…” and the sooner you start building one the better you will do. But, there’s a big difference between having a list and having a profitable list.
I’d rather have the second, any time!
I’ve got a surprise for you. One of the guys who practically invented list-building online, Jimmy D. Brown, has agreed to let me post an except from his course List PROFIT System, which is a fantastic course for beginners. It really should be recommended reading for anyone starting an online business, in my opinion!
After you read this excerpt, be sure to grab Jimmy’s FREE report “Six Steps To Six Figures With List Marketing”: Download 6 Steps To 6 Figures With List Marketing Report
But, first — I’ll share a sneak peek at a few pages of the actual paid course.
Excerpt from List PROFIT System
by Jimmy D. Brown
PART 3: Seven Opt-in Triggers That Get Subscribers Like Crazy
You can have all the right “ingredients” to an opt-in page (the things we just talked about in the previous section) and still not get great results. It’s how you put everything together that counts.
So, that’s what I want to share with you now.
You’re about to get the benefit of results from more than five years of tweaking and testing (and tweaking and testing some more!) the opt-in process. I don’t know if there’s anyone who’s been doing THIS longer than I have. I was using a mini-site to get subscribers since back in 1999 – back when list-building pretty much meant having a link on your site that said, “To join my list, click here.”
While there are a gazillion variations and distinctions, there are some basic “triggers” that I’ve found really do dramatically improve your opt-in rate.
There are seven of them…
Note: The first three are very basic, but I’ll be revealing some ideas that you’ve probably not considered before…so read them anyway. The final four are more “advanced” in nature. You’ll find that only those “in the know” are using them. Add your name to the list.
1. Offer Real Perceived Value. Years ago I went to the late Corey Rudl’s web site and he was giving away a free subscription (like everyone else) to his newsletter. What made his different than the rest? It had a simple notice near the subscription form reading, “$197.00 value”.
Instant perceived value at the time. (That’s not the case now with everyone putting inflated “values” on their free offers).
The point is this…you can CREATE perceived value. Here’s how.
- UNIQUENESS. One way to do this is through your own “unique” approach to your free offer. You can say the same thing as someone else in a totally different way and see a marked difference in responses.
For example: “$600 cash back” is NOT the same as “A year’s worth of free gas” to someone about to buy a car. (Especially today with gas prices rocketing skyward in leaps and bounds!) “A year’s worth of free gas” has a much higher “perceived” value even though its monetary value is the same.
What makes your list unique?
I *highly* recommend you grab the FREE report “Six Steps To Six Figures With List Marketing”!
It’ll give you an overview of the essential pieces involved in profitable list marketing. Miss even one of them and you could be working way too hard for too little money.
Check it out: “Six Steps To Six Figures With List Marketing“
To Your Success,
P.S. ~~> Looking for ways to build your list? Expert List Builder, Jimmy D. Brown, has been kind enough to allow me to offer you his 21 day “List Marketing Minute” E-Course for FREE! Jimmy has taught the best, names like John Reese & Nicole Dean, how to master the skill of building a profitable email list. You can sign up here to join the e-course and get started instantly!
September 4, 2009 Comments Off
In every bloggers life comes a special day – the day they first launch a new blog. Now unless you went out and purchased someone else’s blog chances are your blog launched with only one very loyal reader – you. Maybe a few days later you received a few hits when you told your sister, father, girlfriend and best friend about your new blog but that’s about as far you went when it comes to finding readers.
Here are the top 10 techniques new bloggers can use to find readers. These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.
It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called “traction”, which is a large enough audience base (about 500 readers a day is good) that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.
Top 10 Tips
10. Write at least five major “pillar” articles. A pillar article is a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.
9. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed.
You don’t have to produce one post per day all the time but it is important you do when your blog is brand new. Once you get traction you still need to keep the fresh content coming but your loyal audience will be more forgiving if you slow down to a few per week instead. The first few months are critical so the more content you can produce at this time the better.
8. Use a proper domain name. If you are serious about blogging be serious about what you call your blog. In order for people to easily spread the word about your blog you need a easily rememberable domain name. People often talk about blogs they like when they are speaking to friends in the real world (that’s the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you’ve done a good job!).
7. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog.
Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog.
6. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger’s article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry – it’s sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.
This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important – it gets the attention of another blogger. The other blogger will likely come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.
5. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work. If they see people commenting on your blog then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.
4. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival often enjoy a spike in new readers.
To find the right blog carnival for your blog, do a search at blogcarnival.com.
3. Submit your blog to blogtopsites.com. To be honest this tip is not going to bring in a flood of new readers but it’s so easy to do and only takes five minutes so it’s worth the effort. Go to Blog Top Sites, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps!
2. Submit your articles to EzineArticles.com. This is another tip that doesn’t bring in hundreds of new visitors immediately (although it can if you keep doing it) but it’s worthwhile because you simply leverage what you already have – your pillar articles. Once a week or so take one of your pillar articles and submit it to Ezine Articles. Your article then becomes available to other people who can republish your article on their website or in their newsletter.
How you benefit is through what is called your “Resource Box”. You create your own resource box which is like a signature file where you include one to two sentences and link back to your website (or blog in this case). Anyone who publishes your article has to include your resource box so you get incoming links. If someone with a large newsletter publishes your article you can get a lot of new readers at once.
1. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.
I hope you enjoyed my list of traffic tips. Everything listed above are techniques I’ve put into place myself for my blogs and have worked for me, however it’s certainly not a comprehensive list. There are many more things you can do. Finding readers is all about testing to see what works best for you and your audience and I have no doubt if you put your mind to it you will find a balance that works for you.
This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.
To get more information about Blog Mastermind click this link:
August 15, 2009 1 Comment
Do you cringe at the thought of trying to convince someone they should buy from you?
I used to think that way. I used to think that Sales and Marketing were the same thing and it was just some sleazy game that salespeople played to get your AmEx out of your wallet and into their greedy hands. They used their secret voodoo mind games and closing techniques to convince you that you would fail without them.
Well, I’ve got some good news for my fellow Blogger Chicks…times are changing, baby!
What women have known and practiced for years is now the new marketing strategy. The new buzz words in Marketing are: transparency and authenticity. Or, in chick language..be yourself and keep it real. Right about now you should be letting out this huge sigh of relief. Whew!
Blog Consultant, Michael Martine of Remarkablogger, had this to say in his article Read This if You Hate Marketing:
As a marketing channel, blogging and social media are NOTHING like traditional marketing. They are the opposite of it in almost every way. You don’t have to sound like a marketing brochure. In fact, it’s way better if you don’t. Just be yourself. You don’t have to sound like Crazy Eddie the Used Car Salesman or Precious Roy (bonus points if you know who Precious Roy is).
So, why should a women find confidence in this new marketing trend? Because women, in general, love to build relationships and help others. Your blog allows you to be yourself, listen to your readers, nurture relationships and build rapport.
Rather than thinking of Marketing as selling your wares, try taking these viewpoints:
- Instead of thinking you’re selling, just have a conversation. Make it your focus to build personal communication with your clients. Listen to them and help solve their problems as you would your best friend or family member.
- Women are detail oriented. Allow yourself to dive into the details and thrive on them. You will be the one able to give your client that extra detailed touch that anyone else would have missed.
- Once you’ve listened, do what we love to to…communicate! Give your potential clients all the information they will need to understand what you will be doing for them and allow them to make an educated decision. If they feel they must do their due dilgence in seeking out comparisons, they will return to you knowing that you were the most upfront with them.
- Your goal is to be yourself and enjoy your clients. Build relationships with your prospects and they will trust you, and when they trust you they will want to do business with you.
You have inside of you all you need to build a prosperous blog and business.
Relax. Relate. Enjoy.
Slow and steady wins the race. Keep networking and using those beautiful gifts of the female personality to build a solid base and thriving business. Your confidence will grow and so will your business.
What other characteristics can you think of that women can build their marketing confidence with? By the way, I had no idea who Michael was talking about. Did you earn the bonus points for knowing who Precious Roy was?
June 9, 2009 10 Comments