Category — Social Media Marketing

Without a doubt, one of the questions I am asked the most is,  “How did you get so many Twitter followers?”.  It’s almost like they think there was some magical trick I used to instantly add 23,000 followers.  So, the last time someone asked me this I got off the phone and really gave it some thought. Keep Reading...

Social media marketing events are happening all around us and with every one there are new opportunities waiting to be had.  However, without setting your intentions before attending, your mind doesn’t know what to be on the look out for and you will miss golden opportunities right in front of you. Keep Reading...

A common misconception of newcomers to social bookmarking is that all posts you bookmark receive a backlink to the original source.  While the link used on a bookmarking site may provide traffic it does not necessarily mean that the link is a “DoFollow” link providing any SEO benefit to the source. Keep Reading...

Oh my, how we love Twitter.  We love Twitter so much that we sit on our soft behinds in front of the computer for hours on end tweeting the latest articles, talking with our Twitter friends, and building our online relationships.  In return we are rewarded with new business, new friends, and new junk in our trunk. Keep Reading...

Whether you decide to engage in social networking as a marketing strategy or not, Twitter has become a powerful tool to search and monitor your brand, your competitors, and for lead generation.  Beyond the basic search on the Twitter home page you can use advanced search techniques to produce targeted information not easily found in a normal Google search. Keep Reading...

One of the most suggested means of getting traffic to a site is to get involved in forum discussions (or bulletin boards as they are also called) on your topic of choice.  You can find highly targeted forums that are organized and structured around just about any niche or industry you can think of, such as Internet marketing, web design, and search engine optimization.  You’ll also find that forum users are generally pretty Internet savvy and are open to making online purchases. Keep Reading...

Live events are a great way to network with others in your business field. Human interaction builds strong relationships. Also, you get to practice those networking skills in person. But, what events are right for you? Keep Reading...

More businesses are beginning to realize the power of marketing with social media and the real time benefits of social CRM on sites like Twitter. However, along with the benefits come concerns regarding compliance, reputation management and employee productivity. Keep Reading...

Today’s Woman To Watch article features the very busy and very talented female entrepreneur, Rebecca Orlov, Co-Founder of Blog Out Loud. Rebecca understands social media and has helped brands build their communities online and off by teaching how to engage with blogging and events Keep Reading...

A marketing or PR employee may ask, “why blogs?”, when I have an armory of tools like press releases, social media, and email, why do I need to add blogs to my arsenal? And, if they do add blogs, what cost factors are in involved and will it be worthwhile? Keep Reading...