If you were anticipating a big insider PR secret for the third necessity to publicity success, this is it. It’s not flashy. It’s simple, common sense. But you’d be amazed at how often it’s missing from the world of media.
Your blog is craving attention and journalists are starving for new useful information to share with the public. Top quality content attracts publicity, recognition and traffic. Writing content that attracts journalists and backlinks from other bloggers takes a little know how but if you know how to write attention grabbing content for your readers, you’re halfway there.