Category — Women In Marketing

Oh my, how we love Twitter.  We love Twitter so much that we sit on our soft behinds in front of the computer for hours on end tweeting the latest articles, talking with our Twitter friends, and building our online relationships.  In return we are rewarded with new business, new friends, and new junk in our trunk. Keep Reading...

As a woman entrepreneur I like to stay abreast of any breaking women’s news, statistics or generally interesting stuff that has to do with women in the marketplace and business world.  It’s important to know what’s being said about women, how our gender is being reflected in society and business, and to have the ability to interpret and spread the news. Keep Reading...

Today marks the first official “Wednesday’s Women To Watch” post and I’m excited to start it off with such an inspiring lady as Holly Hanna.  Holly has built a wonderful network for women earning their living from home and given them many resources and opportunities to learn from one another. Keep Reading...

So today, my friends, we talk about sex.  Not the actual act of sex, but the subject of sex and how women are affected by the mention of the word in business or blogging.  It should be interesting. Keep Reading...

Does your passion lie in giving women a creative, supportive and “smart” community to launch and sustain their businesses?  Here’s your chance to share your social and business mojo as a Featured Guest on Market Like A Chick. Keep Reading...

Everyone is passionate about something.  Without a passion for your business or niche your marketing plan just becomes another j-o-b.  You need passion in your personal life – being married more than 20 years, I’m reminded that sometimes a smoldering passion is just as important as love-at-first-sight passion – and you need passion in your professional life as well. Keep Reading...

Over the last year I have learned a great deal from women in the field of marketing, social media, branding and entrepreneurship. While there are many female thought leaders in the marketing industry that I may have missed, this list contains the women that have made a difference in my life, my viewpoint, and continue to lead the way for women in business. Keep Reading...

There are millions of online shoppers eager to buy products and services, but only a few of them will be your target market. If your target market is women, you should really consider a multi-channel online marketing strategy that will drive qualified traffic to your website. Qualified traffic increases the likelihood of turning visitors into paying customers. Generating huge amounts of unqualified traffic won’t result in sales, it will only result in noise. There are three basic steps in creating an online marketing strategy to target women. Keep Reading...

Is marketing to moms your target market?  I don’t spend a lot of time talking about it, but I am a mother of four children…and a single mom at that. My goal has been to focus on marketing to all women, not those with children, but in the process I want to recognize the importance of identifying with mothers and what makes us buy a certain product or service. Keep Reading...

If you have been in social media or online marketing for any amount of time, chances are that you have heard people talking about “branding yourself” or “building your value”. You’ll find, especially in social media, that the amount of perceived value you provide to those following you is what will determine your success and growth in your industry.  So, how do you build your value and brand yourself as an authority? Keep Reading...