Marketing From A Woman's Point of View

Category — Women In Marketing

Conquering Twitterbutt – How To Lose Your Twitter Love Handles

TwitterbuttOh my, how we love Twitter.  We love Twitter so much that we sit on our soft behinds in front of the computer for hours on end tweeting the latest articles, talking with our Twitter friends, and building our online relationships.  In return we are rewarded with new business, new friends, and new junk in our trunk. Keep Reading...

April 20, 2010   26 Comments

5 Online Resources For Finding Women’s News

As a woman entrepreneur I like to stay abreast of any breaking women’s news, statistics or generally interesting stuff that has to do with women in the marketplace and business world.  It’s important to know what’s being said about women, how our gender is being reflected in society and business, and to have the ability to interpret and spread the news. Keep Reading...

February 3, 2010   15 Comments

Woman To Watch – Holly Hanna of The Work At Home Woman

Holly HannaToday marks the first official “Wednesday’s Women To Watch” post and I’m excited to start it off with such an inspiring lady as Holly Hanna.  Holly has built a wonderful network for women earning their living from home and given them many resources and opportunities to learn from one another. Keep Reading...

January 13, 2010   11 Comments

Sex In Marketing – Calling The Pot Black

Sex in MarketingSo today, my friends, we talk about sex.  Not the actual act of sex, but the subject of sex and how women are affected by the mention of the word in business or blogging.  It should be interesting. Keep Reading...

January 12, 2010   17 Comments

Featured On Market Like A Chick: YOU!

Does your passion lie in giving women a creative, supportive and “smart” community to launch and sustain their businesses?  Here’s your chance to share your social and business mojo as a Featured Guest on Market Like A Chick. Keep Reading...

January 8, 2010   16 Comments

Passion In Marketing – 10 Tips Kreesha Turner Can Teach You

Everyone is passionate about something.  Without a passion for your business or niche your marketing plan just becomes another j-o-b.  You need passion in your personal life – being married more than 20 years, I’m reminded that sometimes a smoldering passion is just as important as love-at-first-sight passion – and you need passion in your professional life as well. Keep Reading...

January 6, 2010   15 Comments

20 Best Marketing and Social Media Blogs by Women

Over the last year I have learned a great deal from women in the field of marketing, social media, branding and entrepreneurship. While there are many female thought leaders in the marketing industry that I may have missed, this list contains the women that have made a difference in my life, my viewpoint, and continue to lead the way for women in business. Keep Reading...

December 20, 2009   272 Comments

How To Build An Online Marketing Strategy When Marketing to Women

woman-shopping-onlineThere are millions of online shoppers eager to buy products and services, but only a few of them will be your target market. If your target market is women, you should really consider a multi-channel online marketing strategy that will drive qualified traffic to your website. Qualified traffic increases the likelihood of turning visitors into paying customers. Generating huge amounts of unqualified traffic won’t result in sales, it will only result in noise. There are three basic steps in creating an online marketing strategy to target women. Keep Reading...

December 8, 2009   11 Comments

Marketing to Mom – 3 Quick Takeaways

momIs marketing to moms your target market?  I don’t spend a lot of time talking about it, but I am a mother of four children…and a single mom at that. My goal has been to focus on marketing to all women, not those with children, but in the process I want to recognize the importance of identifying with mothers and what makes us buy a certain product or service. Keep Reading...

October 27, 2009   2 Comments

How To Build Your Value In Social Media

social-mediaIf you have been in social media or online marketing for any amount of time, chances are that you have heard people talking about “branding yourself” or “building your value”. You’ll find, especially in social media, that the amount of perceived value you provide to those following you is what will determine your success and growth in your industry.  So, how do you build your value and brand yourself as an authority? Keep Reading...

September 14, 2009   6 Comments