Marketing From A Woman's Point of View

Category — Women To Watch

Women To Watch – Natalie Sisson, Founder of WomanzWorld and Co-Founder of Connection Point Systems

The technology industry has sadly been lacking women based start-ups, but in our Women to Watch interview today you will meet Natalie Sisson who’s aiming to change that.Natalie’s the Founder of WomanzWorld, an awesome resource for other women entrepreneurs to connect and learn, and Co-Founder of ConnectionPoint Systems, the smart tech company that created Fundrazr – the Social Commerce app for Facebook that provides relief from headaches caused by fee and donation collection.

Self described as an Evolutionary Entrepreneur, find out what inspired Natalie to turn her tech idea into a successful business,  how her entrepreneurial journey is helping other women entrepreneurs, and the role social media has played in her success so far.

To start off, Natalie, could you please describe what you do and how you earn your living?

I’m the passionate Founder of WomanzWorld.com – the Ultimate Resource for Female Entrepreneurs. I’m also Co Founder of ConnectionPoint Systems, a technology startup that has created FundRazr, a Social Commerce application on Facebook.

What most influenced you to launch your business?

I was fortunate enough to meet my business partner at a networking event over a wine and cheese board and was sold on his idea to provide relief from fundraising and fee collection headaches. Having managed several sports teams I knew how frustrating it could be collecting cash, checks and IOUs and knew that a solution that allows you to tap into your social networks do all that online would be so beneficial. It’s been an amazing opportunity to take an idea through to conception and launch.

WomanzWorld.com came out of my desire to connect with more women in the technology industry. The first thing I noticed is that it’s dominated by men, yet I knew there were plenty of women in business that I could benefit from meeting and collaborating with.

WomanzWorld became a platform to reach them from and also to write about my experiences as an entrepreneur and share my learnings, as well as interview amazing women in business and profile useful resources and tools to help female entrepreneurs grow their business.

Up until now it’s been purely a passion and hobby however I’ve had such a great response and seen incredible growth that I am turning it into an online business that provides value to women in business and to myself.

Why do you think the female factor is so important in today’s economy and business world?

Women have so much to give that I wrote a blog post about the Unique Advantages and traits of women entrepreneurs. The main factors that point to why we’re playing such a huge part in the success of the economy and business are:

Emotional Intelligence, intuition and instincts, ability to multi-task, our ability to connect with each other, persistence and patience, natural marketers and networkers and we’re consistent in our actions.

Women are starting businesses at double the rate of men right now and it’s also been proven that women make more effective leaders.

Have you used the marketing concept of tribes in your business?  Do you feel this concept can help other female entrepreneurs in their business pursuits?

Definitely, women are incredible at supporting and promoting each other, especially when faced with the same situation. In the workplace I’ve seen a tendency for unhealthy attitudes and competition, but what I’ve noticed as an entrepreneur is that it’s the complete opposite. Every woman I’ve met is there to help and be helped.

It’s ironic that I’ve recently launched the Vancouver chapter of Tribal-Truth – a community of women empowering women.  I’ve also started the Dream Squad with some close friends and women in business purely for the reason that I find a collective far more powerful and valuable then my own individual efforts.

I’m so excited to see the tribe that’s building through WomanzWorld.com and the mutually beneficial relationships that are coming out of it.

How do you use social media for your business?

Social Media has been an incredible benefit to me both personally and professionally. I’ve been able to build relationships and access audiences online that have transcended to offline. Had it not been for Twitter, Facebook or LinkedIn I may never have known, let alone met so many amazing people.

What’s more the social networks and social media tools allow for me to spread my message to people that are interested, and allow them to spread it further if they find it useful and beneficial. It’s word of mouth marketing gone viral.

Submitting my articles to social bookmarking sites and to forums like those on LinkedIn has led to excellent discussions, real engagement as well as a remarkable increase in traffic to my site. I recently got asked by ForbesWoman to be featured on their site which I attribute to the visibility that social media has brought me.

I’ve been writing a series on Social Media Workouts for Entrepreneurs that talks about using an integrated social media campaign to deliver value to your business at little to no cost and that anyone not taking advantage of them is losing out.

How about social media ROI? What aspect of social media have you found to be the most help and/or most hindrance to your business?

Social Media can be liberating and energizing or a black hole that sucks away your time. I’ve found that if you remain focused and disciplined you can use it so effectively. It takes time, energy and commitment but it’s so worth it.

It’s also taught me many lessons about personal branding, being cognoscente of being your true authentic self, and being mindful of how people can perceive what you say in a different manner to that in which it’s intended. It’s definitely a constant learning opportunity that I embrace.

Have you had a mentor and if so, how has that helped you?

I only started approaching mentors last year and I’ve found them to invaluable. I’ve had a formal mentor through the Forum for Women Entrepreneurs program and then three informal relationships that I call on when I’m having specific issues that I’d like their expertise on. I’ve found it to be a two way relationship where you end up helping each other. I highly recommend it.

What would you say is the single biggest reason for your success?

I’m not sure I’d call myself a success yet…. I measure success based on being able to do what I love every day and have others love it to. So on that level, yes I feel successful and extremely lucky. I think success comes from being truly passionate and committed, from applying focused actions to what you do every day, from persevering where others give up, and by being true to your values no matter what.

If you could step back in time to when you were just starting out, what advice would you give yourself knowing what you know now?

Give yourself a break. Women are especially hard on themselves and often doubt their abilities. If they’re not achieving perfection they feel their failing. Although it’s been hard I’m learning to embrace failure as a pivotal aspect of succeeding. It’s there to teach you a lesson so you do it better next time.

I’m learning that it’s all about the journey not the destination, and that so long as each day you’re taking one or two steps towards achieving your goals then you’re doing an amazing job. Success is not an overnight phenomenon. It’s a long and wonderful journey so enjoy it.

Can you share with us any plans or lifetime goals (personal or business) that we can look forward to from you?

I’m super excited to be launching my first products on WomanzWorld, these will be valuable products aimed at women entrepreneurs who want bite-sized tools that help them grow wildly successful businesses and achieve work life balance.

They’ll be a culmination of eBooks, online coaching programs and consulting based off a survey I ran to find out what challenges entrepreneurs have and what solutions they’re looking for.


What is the best way for our readers to learn more about you or contact you for more information?

I’d love for readers to visit WomanzWorld.com and join engage with me on @womanzworld and @nataliesisson.

All my points of contact are on my online business card natalieisson.tel

Thank you so much for taking the time to share with us, Natalie!  Congratulations on all your success with both Connection Point Systems and WomanzWorld (Yay! for your Forbes feature!!).  I am definitely looking forward to your new product launches coming soon and sharing much more with you in the future.  You Rock!

** COMMENT AND WIN !! **

Natalie is offering two lucky winners a great opportunity!  Receive a complimentary Social Media Analysis of your existing online presence and customized recommendations to make your brand sparkle!

All you have to do is leave a comment below sharing one benefit you picked up from Natalie’s interview and tell us how a customized Social Media Analysis will make a difference in your business.  I will choose two random winners on Monday and make an announcement.

Bonus: Receive an extra entry for commenting on any other post on Market Like A Chick to increase you chance of winning. All comments must be legitimate and relevant to be considered valid.

To Your Success,

P.S. ~~> If you would like to be featured on Market Like A Chick, just check out the details on my Be Featured page.  You can choose to write a guest article of your own or be featured in an interview like this.  We want to hear from you!

March 31, 2010   9 Comments

Women To Watch – Interview With Kelly Watson, Founder of One Woman Marketing

Today’s interview for our Women To Watch series is with a super lady and female entrepreneur, Kelly Watson, founder of One Woman Marketing.  Kelly started out much the same way most of us did, with one plan in mind…but as her business took off she found herself branching out and building a successful copywriting and marketing masterpiece.   Read on to see how Kelly has used her skills and personality to launch her own online business.

I feature one woman entrepreneur every Wednesday for my Women To Watch series. If you would like to be featured on Market Like A Chick, just check out the details on my Be Featured page and get back to me. We want to hear from you!

To start off, Kelly, could you please describe what you do and how you earn your living?

I’m a copywriter and online marketing consultant. I work with small business owners to develop marketing strategies and write the copy that will attract new customers and make more sales. When I’m not working, I update my blog or hang out on Facebook and Twitter.

What most influenced you to launch your business?

At first, I only wanted to write for a living. Copywriting is a field I came to begrudgingly, because like most artistic folks at one point in time, I thought marketing was “selling out.” It took me years to develop a marketing and copywriting style that felt authentic. Once I did, I realized that I loved the inherent challenge and creativity. Today I help other women business owners overcome the same hesitations I once had, and it’s so rewarding to see them embrace their talents.

Why do you think the female factor is so important in today’s economy and business world?

Women have different strengths than men, and we have different working styles. Up until now, the business world has accepted “masculine” styles as the norm. But as more women enter the workplace and brand marketing takes a backseat to relationship marketing, businesses are starting to realize women’s unique gifts.

How do you use social media for your business?

I know it’s a cliché, but I use social media to build relationships. Business comes second. Sure, using social media has created lots of referrals, but that wouldn’t be possible if I hadn’t talked to new people and got to know them better.

It’s fun to see what friends, colleagues and clients are thinking and feeling as they go about their daily lives. I wouldn’t have that intimacy if it wasn’t for Twitter and Facebook. Similarly, it lets them know that I’m a human being – not just a corporation out to make a profit.

How about social media ROI? What aspect of social media have you found to be the most help and/or most hindrance to your business?

I use social media as a springboard for in-person relationships. I attend Tweetups, Meetups, and Facebook events whenever I can, and I’ve met a ton of people that way.

Some have become clients, and others have given me business advice or referrals. Even people who don’t directly support my business are supportive of me, and the feeling of having a community behind me is comforting – especially on those days when I feel like I’ve been staring at my computer for too long!

What would you say is the single biggest reason for your success?

I’m not afraid to ask for help and advice. Occasionally people brush me off, but let me tell you – it’s no fun learning the hard way, and there are tons of women out there who have already achieved what you want to achieve, and would be honored to show you how. I’m constantly surprised by people’s generosity.

If you could step back in time to when you were just starting out, what advice would you give yourself knowing what you know now?

Get busy failing. I was so obsessed with doing everything perfectly that I wasted a lot of time on things that didn’t really matter. The value I placed on perfection stopped me from taking risks that would have helped me grow. Now I fail with enthusiasm.

It has taken me a long time to get to this point and I’m still learning to really embrace failure, but it has become a bigger part of the process. Now whenever I fail at something, I think to myself: “Hey – this will make an awesome blog post!” And it usually does.

Can you share with us any plans or lifetime goals (personal or business) that we can look forward to from you?

I’ll be hosting a series of free teleseminars starting in the spring, on topics such as:

  • · Women’s Natural Marketing Strengths
  • · Copywriting From The Heart
  • · Blogging for Small Businesses

I’ll also be offering marketing coaching packages for women business owners sometime in the near future – just sign up for the newsletter on my web site to get details and discounts when they become available.

What is the best way for our readers to learn more about you or contact you for more information?

I blog at OneWomanMarketing.com, where you’ll find a sign-up section for a twice-monthly newsletter with more free resources. You can also find me on Twitter @KellyWatson, and on Facebook at Facebook.com/KellyKautz.

Thanks so much for taking the time out of your busy schedule to share your success story with us, Kelly.  I definitely agree with you about getting busy doing SOMETHING as soon as possible.  Coming from a fellow perfectionist, I know how marketing fears can hold you back. I call it “paralysis from analysis”!

I’ve had a few people ask me if I do any freelance content writing, and I haven’t really gone that path, but I would definitely recommend Kelly for any copywriting and/or content writing if you are looking for someone to help you out.  Take a few minutes to check out her blog and you’ll see why!  Please show Kelly your support her with your questions and comments below.

To Your Success,

P.S. ~~> If you would like to be featured on Market Like A Chick, just check out the details on my Be Featured page.  You can choose to write a guest article of your own or be featured in an interview like this.  We want to hear from you!

March 10, 2010   10 Comments

Women To Watch – Rebecca Orlov, Co-Founder of Blog Out Loud

Today’s Woman To Watch article features the very busy and very talented female entrepreneur, Rebecca Orlov, Co-Founder of Blog Out Loud. Rebecca understands social media and has helped brands build their communities online and off by teaching how to engage with blogging and events

Her success has taken her beyond Blog Out Loud and has now inspired her to launch another new venture which she will tell you about.  One thing’s for sure…Rebecca stays busy!  Check out her fantastic interview below.

I feature one woman entrepreneur every Wednesday for my Women To Watch series. If you would like to be featured on Market Like A Chick, just check out the details on my Be Featured page and get back to me. We want to hear from you!

To start off, Rebecca, could you please describe what you do and how you earn your living?

Sure, I am digital consultant, writer and producer. I had a 10-year career in advertising, producing broadcast campaigns for Fortune 500 companies and transitioned a year ago to full-time design blogging and digital consulting with lifestyle brands. I contribute to popular home network Apartment Therapy;  edit my shelter blog: loving. living. small;  co-founded Blog Out Loud and am writing for a soon-to-be design website for Williams – Sonoma Inc. that is launching in March.

And I am excited to announce my brand new company, Sweetline Agency, that is getting ready to open it’s digital doors in just a few days. Sweetline is an online brand project management company that helps lifestyle brands and companies define, concept and build their full online presences. This includes the editorial voice, adopting social media and designing and building the website and social media communities.

What most influenced you to launch your business?

I am passionate about creativity and I’m inspired every day by design, color, texture and style. I have always connected with creative people and noticed early last year that many small business owners weren’t utilizing the web to build and market their biggest brand – their own company! And I can understand why – many small business owners don’t know where to begin, who to work with or think it’s super expensive to get their online presence up and running. I am here to help.

The inspiration for launching Sweetline was initially ignited by Blog Out Loud, the community I co-founded last June that encourages creative people to engage in social media, to connect to community and enhance their businesses through offline events, webisodes and a blog. The amazing response from Blog Out Loud combined with the my years of branding/production/marketing at a large firm inspired me to start Sweetline, a creative, affordable and collaborative company that any small business owner can enjoy and benefit from.

Why do you think the female factor is so important in today’s economy and business world?

Most women inherently possess traits that lend themselves to nurturing and guidance and – when connected to other like-minded women – a momentum and buzz seems to happen. Having a trusted community of like-minded women provides a sense of security, strength and motivation. To me, this is why social media networks are so inspiring and relevant. I personally follow many female entrepreneurs and creative innovators (like Coree, that’s how I e-met her!) because of their strength, clear message and unspoken nurturing.

Have you used the marketing concept of tribes in your business?  Do you feel this concept can help other female entrepreneurs in their business pursuits?

I love the idea of having a place for like-minded people to connect. My success with tribes was forming one – Blog Out Loud. I saw that there wasn’t something like it and that people were looking for it. So, yes, I have used this idea of creating a tribe and definitely feel that this concept can help other female entrepreneurs. If you are passionate about your business, niche, industry, products, clients – and want to expand further on this – create a place for yourself and other people that are just as interested.

The 3rd Blog Out Loud presents “Belong: Building The Advertising Blog Community” from Blog Out Loud on Vimeo.

How do you use social media for your business?

I use social media 2 ways:

1) I have set up my own social media communities for my design blogs and Sweetline. I enjoy chatting to followers and sharing my thoughts about design, social media and web presence.

2) I engage in like-minded communities. I love following brands, companies and people that are appealing and interesting and, of course, that I relate to.

For my own networks, I use social media by blogging and using Twitter, in particular, Twitter lists. I have set up an editorial schedule for the Sweetline blog (that’s just getting started!) and I tweet once a day for all of them. I carve out about 30 minutes each morning to do all of this work since, yes, it does take time!! But it’s worth it!

What aspect of social media have you found to be the most help and/or most hindrance to your business?

I really do love Twitter and use it in many ways. Sure, I tweet, RT and DM but I also use Twitter as a search engine. It’s such a cool way to hear what people are talking about – right now! Whether it’s a broad topic like “interior design” or a specific item like “social media e-Books”, I can read right away what’s going on, how people are talking about these things and, most likely, find a new interesting person to follow and connect with.

Have you had a mentor and if so, how has that helped you?

Yes, I have a mentor and I have mentored. I absolutely love the experience of both! I definitely recommend embracing a mentor. For me, I really just enjoy the experience and opportunity to connect with a trusted person that supports and encourages me AND tells me like it is! We all need a little of that!

What would you say is the single biggest reason for your success?

Positive attitude is definitely the foundation for my success. I’ve always been someone that goes for it and keeps it real. My parents taught me this at an early age and I live by the idea to just do it! If it doesn’t work out, hey, at least you know that you gave it a shot and you were true to yourself. And, usually during this time, another interesting door will open. Trust me!

If you could step back in time to when you were just starting out, what advice would you give yourself knowing what you know now?

This is a great question! If I could go back in time, I would encourage (ok, actually push, force, wrangle) myself to leave my last career sooner and get going on my current one. I was in the advertising world for over ten years and, although I loved many parts of it, I had wanted to move on for quite a long time. I love what I am doing now so much that I wish I had transitioned into working with great people on their online presences sooner. But I am here now and that’s what counts!

Can you share with us any plans or lifetime goals (personal or business) that we can look forward to from you?

My current business plans are to give Sweetline the love, focus and attention it deserves and enjoy doing it! This work is also very much an experience and I am excited to collaborate with amazing brands and companies. I am hoping to establish Sweetline as a real gem and go-to place for small lifestyle brands and I hope that my clients really enjoy the online presence experience.

My current life plan is to continue to be positive and always to embrace new things. In the last year, I had some unexpected life changes that I chose to embrace rather than regard as defeat. Wow, did this shape where I am today – for the better!

What is the best way for our readers to learn more about you or contact you for more information?

I have a few different ways to connect and I hope to meet many of you!!

Sweetline Agency :: Online Brand Project Management

  • · rebecca@sweetlineagency.com
  • · http://sweetlineagency.com
  • · http://blog.sweetlineagency.com
  • · @sweetlineagency

Blog Out Loud :: Blog Community

  • · rebecca@blogoutloudevent.com
  • · http://blogoutloudevent.com
  • · http://blogoutloudevent.blogspot.com
  • · @blogoutloud

loving. living. small :: Small Space Blog

Thanks so much for sharing all your successes and creative genius with us, Rebecca!  I’m looking forward to checking out Sweetline Agency when you go live, so be sure to let us know!

To Your Success,

P.S. ~~> If you would like to be featured on Market Like A Chick, just check out the details on my Be Featured page.  You can choose to write a guest article of your own or be featured in an interview like this.  We want to hear from you!

February 17, 2010   1 Comment

Women To Watch – Denise Smith, Founder of Chicks Who Click

After 3 days of computer, email and technical battles I am finally back online!  I missed yesterday’s Women To Watch Post, but I’m bringing it to you today…and it’s a GREAT interview with Denise Smith of Chicks Who Click.

I was first drawn to Denise by the catchy name, of course, and after learning more about her and this tremendous social media event for women I am even more inspired to spread the word.

Denise brings together top female entrepreneurs and social media mavens to share tips on how to rock your business using social media.  I can name at least two of CWC Presenters, Gwen Bell and Shelly Kramer,  right off the bat from the 20 Best Social Media and Marketing Blogs By Women article that Forbes published last month! Read on to hear what inspired Denise to get her event started and how she has made Chicks Who Click such a success!

I feature one woman entrepreneur every Wednesday for my Women To Watch series. If you would like to be featured on Market Like A Chick, just check out the details on my Be Featured page and get back to me. We want to hear from you!

To get us started, Denise, could you share a little background on you – Where do you call your stomping grounds? What motivates you? Inspires you?

Californian by birth, raised in Houston, TX and Coloradan by choice! I have been in Denver for approximately 16 years with a short 4 year stint in Las Vegas-definitely happy to call CO home!

What motivates me is connecting people and watching them thrive in their vision and aspirations. I am very inspired by the tapestry of people and cultures, which is why Chicks is such a great platform for me to move that energy into the world and watch amazing women connect in this space.

You’ve done a great job forming Chicks Who Click (love the name, by the way, and wish I’d thought of it first!)…tell us more about the event. What is the focus and what inspired you to start Chicks Who Click?

The focus of the event is to gather like-minded women that are using social media to brand themselves personally or professionally. It is an intimate space to come together and engage in the conversation of how, why and what?

  • How are you using social media to stay connected and best brand yourself or your business?
  • Why are you using this medium and has do find that it is an efficient way to market yourself or business and what connections have you made through social media and would you be where you are today without it?
  • And lastly, what? What is the next best tool, the next wave of social media, the newest freshest tool and way to engage your audience?

The overall focus is to connect, create and collaborate in an intimate environment with like-minded women. To be inspired by what women are accomplishing in their lives, to walk away feeling empowered and educated, to be in the position to champion another woman or gain a mentor.

Why do you think the female factor is so important in today’s business world? How do you see women playing an important part in the growth of social media?

The female factor has always been so important in the business world, we bring a different perspective, we engage in business relationship quite differently than men, but this is to the advantage of companies, especially through social media. Sites like Twitter and Facebook are all about connecting, engaging in conversation, being able to go in and create solid relationships.

Women just know how to interact in this space naturally. Women are the top users of social media. Why? Because women LOVE communication. Here are a few facts that I found interesting:

Did you know that:

  • Women in the U.S. spend more than $3.3 trillion annually (purchasing power)
  • Women business owners employ 35% more people than all the Fortune 500 companies combined (how many of your clients are women-owned?)
  • 95% of family financial decisions are made by women (who balances the checkbook in your family?)
  • Women in business will invest $44.5 billion in high tech products this year
  • 65% of women in senior management positions have children (they kept their job and are raising a family)

(Source: Women and Diversity, WOW Facts 2001 – Business Women’s Network)

How has the use of social networking sites like Twitter, Facebook or LinkedIn helped build your business and event community?

I have primarily only used Twitter and my Facebook Fan Page to market my events. The response has been fantastic! These two sites are great in the fact that as a start-up business, I can still market, advertise and publish information for free. I use my personal Twitter account to talk about Chicks.

I do this for a couple of reasons: I want people to feel comfortable, to possibly identify with another person, to say, hey she seems like me, everyone on Twitter knows that the Chicks who Click chick, has a kid, a naughty puppy, the same everyday life struggles, the airport fiascos, the insurgence of good thought, oh yeah, and she runs this cool conference for women!

And secondly, someone is harboring the Chicks who Click Twitter handle! :) But even at that, I like to keep it personal and intimate, that has been my idea from the beginning.

There has been some debate over the use of Twitter at live events and whether the instant public feedback is a hindrance or a tool. Do you encourage live Twitter updates from your events? Why or why not?

I do encourage live tweeting from the events. I never have a rolling wall of tweets, I do think that is very distracting and can result in bad taste. But I do encourage the women to tweet and we use the hashtag #cwc10 This enables the attendees to go back and see, not only who was at the conference, but also read the tweets and possibly pick up a tip that they missed.

It also encourages the connection, after every conference, most attendees have at least 30-40 new followers and now new followers that are genuine and interested in the same things and can be used as a resource for them.

If you could step back in time to when you were just starting out, what advice would you give yourself knowing what you know now?

Stay laser focused with my vision, do not get caught up in the need to be something your not and definitely learn from the feedback. Sometimes failure breeds excellence. Never be afraid to try something new but always learn from your actions.

Any plans to take Chicks Who Click to other parts of the U.S? Where are your next target cities?

Chicks launched in Boulder in 2009 and has been to Kansas City, Vancouver, BC, and Palo Alto, CA. In 2010, we will be in Omaha on March 6, Raleigh on April 10 and then the next three cities will be announced.

What question do you wish I would have asked but didn’t? How would you respond?

What has been your best feedback and how do you feel the conferences are impacting lives?

The conferences have made a lot of positive impact on women. Women who are in transition of mommihood and wanting to get their professional lives started again, women who possibly want to start their own businesses and women who simply want to be in the social media mix.

The majority of women walk away feeling very inspired, just since Jan 23 here in Denver, I have seen the women on Twitter talking about starting their blogs again after putting it on hiatus, I have heard women starting businesses, and women connecting with each other to brainstorm. Everyone needs a place where they can connect and freely ask questions and champion each other to be the best we can be in our fields.

What is the best way for readers to learn more about you and Chicks Who Click?

Website, Blog, Twitter, Facebook Fan Page.  Or email me to get on our mailing list for our monthly newsletter. Dsmith@Chickswhoclick.net

Thank you very much for the interview, Denise! Can you share with us any plans or lifetime goals (personal or business) that we can look forward to from you?

Thank you so much! I love sharing my dreams and vision for Chicks! You can definitely look forward to Chicks partnering with a charitable foundation that benefits women. That is in the works and something I have been trying to add for awhile and I think I finally found the right thing, so stay tuned!

Personal goals to keep living with the highest of intentions, focused on well-being, allowing all the good to filter in and give back to the universe all the good it has given me!

Thanks, Coree!!!

You rock, Denise!!  Thank you so much for taking the time for this interview but even more thanks for organizing such an awesome event for women entrepreneurs and bloggers to network together!  I am 100% positive that Chicks Who Click will be a highly anticipated event for years to come.  Just one question….WHEN is Arizona going to be added to that geo list?  ;)

This is a super opportunity to get to know an Event Organizer that you’ll “wish you’d known when”…so don’t miss your opportunity to introduce yourself to Denise and pick her brain a little. Have you ever attended a CWC event?  Ever wonder how it’s all done? Who would you like to see added to the Chicks Who Click speaker schedule?  Ask away…or feel free to leave your questions in the comments below!

To Your Success,

P.S. ~~> If you would like to be featured on Market Like A Chick, just check out the details on my Be Featured page.  You can choose to write a guest article of your own or be featured in an interview like this.  We want to hear from you!

[Photo Credit Emily Lewin]

February 11, 2010   8 Comments

5 Online Resources For Finding Women’s News

As a woman entrepreneur I like to stay abreast of any breaking women’s news, statistics or generally interesting stuff that has to do with women in the marketplace and business world.  It’s important to know what’s being said about women, how our gender is being reflected in society and business, and to have the ability to interpret and spread the news.

Today’s Women To Watch post consists of my 5  online resources for women entrepreneurs that I’ve found helpful in keeping up to date on who’s who and what’s what in all things for women entrepreneurs, social media and business.

1.  Forbes Woman – ForbesWoman.com is one of the first things I read in the mornings.  The Forbes name is known for it’s business savvy news and they do a wonderful job at recognizing women rising to the top.

You may not have known this, but one of my articles was picked up by Forbes last month that featured 20 Top Social Media and Marketing Blogs Written by Women.  I was also honored to have been names one of Forbes Top 30 Women Entrepreneurs to Follow on Twitter! Maybe I’m a little biased, but you will not go wrong in staying up to date with the Forbes brand and adding their site to your online resources.

2. WomenEntrepreneur - Full of excellent articles written by talented women, I always find something inspiring to share when visiting.  Such as the article Lena West published today titled “The Two Best Ways To Respond To Positive Blog Comments”.  Can you guess what they are?  I will tell you this..I have not been doing them and I should!  You’ll find tips like these from women entrepreneurs to help you in your business.

3. Google Alerts – So, this isn’t exactly one site I turn to, but it is an excellent online resource for finding women’s news or any news you are particularly interested in.  I set Google alerts with keywords such as “women entrepreneur” “marketing to women” or “business women” and have Google send all the latest news results to my Reader.

You can use whatever keywords are significant for your niche, including your own keywords to keep up on what the competition is up to. (Tip: set up alerts with your own name, website and misspellings of your name to know when you’re mentioned somewhere else  and follow up with a comment)

4. Twitter Searches - Sometimes your Google alerts just don’t catch everything out there that may mention women’s news of some sort.  You never know what other keywords are being used when an author writes an article, so set up some searches on Twitter with similar keywords and Twitter will help you find any relevant info mentioned in tweets.

If you use HootSuite or TweetDeck you can do your search from there and set up a separate column just to monitor those keywords.  I’ve fallen in love with HootSuite for monitoring all my little niches, brands, etc!

5. Subscribe To Blogs – I can’t say enough about the power of Word of Mouth…if you are not staying in touch with the friends, mentors, and cwomen entrepreneurs in your target market you are doing yourself and others a disservice.  It is important to your growth to get to know other bloggers and recognize them when you come across anything that you’ve found interesting.  You’re building your own credibility along with theirs and you will learn a lot!

If you don’t know where to start in finding some great blogs to follow, be sure to check read my 20 Best Marketing and Social Media Blogs By Women and check out the blogrolls here and on other blogs you’ve found helpful.

What are your top resources for finding breaking news or information relevant to your niche?  Share them below in the comments…I’m sure I’ve missed some great ones and love new ideas!

To Your Success,

P.S. ~~> If you would like to be featured on Market Like A Chick, just check out the details on my Be Featured page.  You can choose to write a guest article of your own or be featured in an interview like this.  We want to hear from you!

February 3, 2010   15 Comments

Women To Watch – Nicole Matthews: Event Management Maven

This week’s Women To Watch article is with Nicole Matthews, truly an event management maven.  Beginning in her college days, Nicole has always had the philosophy that you can’t wait for the “perfect opportunity” to open up for you…you must create your own opportunities and that’s exactly what she has done!

I feature one woman entrepreneur every Wednesday for my Women To Watch series.  If you would like to be featured on Market Like A Chick, just check out the details on my Be Featured page and get back to me.  We want to hear from you!

Take a moment see how Nicole created one of the top event management companies in San Diego and listen to some very insightful words of wisdom.

To start off, Nicole, could you please describe what you do and how you earn your living?

I am the proud Founder and Principal of The Henley Company, LLC., an event management and personal concierge firm based in San Diego. We produce events for clients that have a desire to educate and celebrate their clients and employees.

The Henley Company is also able to offer its clients the gift of time! Through our concierge and lifestyle management program, we are able to provide professional and personal assistance to our clients which ranges from errand services, travel coordination, gift and personal shopping services, entertainment arrangements, relocation services, to meeting and event planning.

In addition to the work we do for clients, The Henley Company also self-produces their own events, which means we take an original concept and create a high-profile event for the general public.

What most influenced you to launch your business?

My biggest influence for launching a business was that after 10+ years in Corporate America, I realized that I don’t play well in that sandbox. I was tired of bureaucracy and everyone being stuck hiding behind policies and procedures. I decided the only way out was to start my own business so I started to grow The Henley Company on the side and finally made the leap into full time entrepreneurship in July 2007 when I had a big enough book of business.

Why do you think the female factor is so important in today’s economy and business world?

I think the female factor is incredibly important in today’s business world because women can be your best resource. My desire to surround myself with interesting women fostered the creation of CADY – A Social Community to Educate, Advance & Celebrate Women, which I co-founded with my dear friend Ann marie Houghtaling.

We believe a CADY woman is the most interesting woman in the room! We both go to many networking and social events and we would walk away with a pocket full of business cards but not feeling like we really had an interesting conversation with anyone, so after a lot of discussion between us we decided to create what we couldn’t find.

CADY launched in January 2009 to huge raves. Every month we put together a program designed to generate interesting, genuine, sometime controversial conversation between women.

Have you used the marketing concept of tribes in your business?  Do you feel this concept can help other female entrepreneurs in their business pursuits?

I think the creation of CADY represents the concept of tribes best. We have created a space for like minded women who are fed up with the fluff and are ready to engage with interesting and dynamic women. By creating this space, we have seen business relationships develop between the women not because they are all exchanging business cards for the sake of exchanging, but they are creating relationships with each other based on their common desire to be the most interesting women in the room.

Nicole with the San Diego cast of The Vagina Monologues

How do you use social media for your business?

Social media is a dream for the events industry! I use Facebook, Twitter and LinkedIn regularly to promote events I am producing. I also use them as ways to generate publicity about my events or generate interest in the opportunities I am currently working on.

“So far, there has not been a tool that has yielded better ROI on any advertising initiatives the way social media has for my business.”

What aspect of social media have you found to be the most help and/or most hindrance to your business?

The viral aspect of social media is the most helpful. Nothing is better than when an email, status update or tweet gets passed along. I often get registrations from people I wouldn’t have otherwise connected with other than the power of viral marketing. So far, I don’t really see social media to be a hindrance. Facebook, Twitter & LinkedIn allow me to connect with people outside my market that wouldn’t have otherwise found me. This has led to inquiries of my services and opportunities for press interviews.  It’s like anything, the more you use it, the better response you get.

Have you had a mentor and if so, how has that helped you?

I have been very lucky to have many mentors in my life. I find it invaluable to have people around you that take a genuine interest in your success and to provide inspiration. The biggest gift they give is the ability to be truthful and honest and to not be shy about saying what is really needed not what I just want to hear.  Business owners can put their head in the sand and try to pretend that they aren’t failing or they can have the courage to ask for help and to really be open to the truth. I’m very grateful for the amazing support I have around me.

Nicole with with Larry King & Wendy Walker, Exec Producer of Larry King Live at the 2008 Kids Korps Gala

What would you say is the single biggest reason for your success?

By far the biggest reason for my success is because I have the courage to create my own opportunities. This starts back in college when I had to create my own internship opportunity because “event planning” was such a new field back in the mid 90’s. I literally opened up the Sacramento phone book and started calling all of the event companies that were listed.

I was very lucky to meet a woman that owned her own business and she took me under her wing and really taught me the business. I continued the tradition when I wanted to work in England; again I had the courage to reach out to a distant contact which led to a 5-month consulting opportunity in London. Starting my own business and now self-producing my own events is again an example of creating my own opportunities.

“You have to be bold and to ask for what you want! If you don’t ask, the answer is always no!”

If you could step back in time to when you were just starting out, what advice would you give yourself knowing what you know now?

My best advice to the “just starting out” version of Nicole would be to stop pretending from the beginning that you are good at the financial side of the business. I made the mistake of trying to manage my own books for the first year. That turned into a hot mess. Now I have a bookkeeper on my team that reviews my books and things are a lot better.

I also would encourage “me” to not get in my own way as much. It’s better to just make a quick decision rather than lamenting about something for a long time, which causes you to get stuck. Trust you initial gut, make a decision and move on! It’s also ok for people to help you! I have tried too hard to do it all myself but being Wonder Woman just causes you to get tired and to sometimes spin in circles without being too productive!

Can you share with us any plans or lifetime goals (personal or business) that we can look forward to from you?

I’m discovering that a professional goal I have is to become a leader in the special events industry around strategic partnership and self-producing events. Too often as an industry we are always looking for a client to hire us…why not just hire ourselves and financially get to the same result?

Another goal is to once again work internationally. I would like to take The Henley Company outside of San Diego. My goal is to work at the London 2012 Olympics or at a future World Cup.

What is the best way for our readers to learn more about you or contact you for more information?

To get a glimpse at the some of the events we’ve organized or learn more about our company you can check out our website at www.henleycompany.com. You can also connect with me on Twitter at @Henleyco or reach me by email: nicole [at] thehenleycompany [dot] com.

Thanks so much, Nicole!  Your unwavering spirit and drive to create your own success is an inspiration to me as well as many other women entrepreneurs.  I welcome you to come back anytime to give us more of your business marketing success tips in a guest post.

Where can you see yourself in Nicole’s story?  How would you use her strategies in your own business?  Please let Nicole know how much her story inspired you by leaving a comment below.

To Your Success,

P.S. ~~> If you would like to be featured on Market Like A Chick, just check out the details on my Be Featured page.  You can choose to write a guest article of your own or be featured in an interview like this.  We want to hear from you!

January 27, 2010   12 Comments

Women To Watch – National Teen Girl Entrepreneur Contest

I’m going in a slightly different direction for today’s Women To Watch series because it is timely and it’s a great opportunity for our future women entrepreneurs. It is our responsibility to raise our daughters with the mindset of an entrepreneur and empower them to know their idea could blossom into the next woman owned business.  When I came across the contest below I had to share it with you.

Girls Going Places®

The Guardian Life Insurance Company yesterday announced the final call for nominations for their 10th Annual Girls Going Places® Entrepreneurship Award Program. The program will grant a total of $30,000 to 15 teen business owners who demonstrate exceptional entrepreneurship and community service.

The program is designed to reward the enterprising spirits of 15 girls ages 12 to 18  who demonstrate budding entrepreneurship; are taking the first steps toward financial independence; and make a difference in their schools and communities.

“We believe that it is important to introduce entrepreneurship and financial knowledge as early as possible. If teens are exposed to information at a young age, it becomes very natural for them as they get older”

Guardian created Girls Going Places in 1999 to educate young women about the financial and entrepreneurial opportunities available to them. To date, the program has received over 40,000 submissions from teen girls and has awarded over $250k to almost 100 young entrepreneurs.

How To Enter

Submissions will be accepted through February 26, 2010. You can download the submission form here.  Teachers, parents, and community members are encouraged to nominate young female entrepreneurs between the ages of 12 and 18.  Girls cannot nominate themselves but MUST have a 750 word recommendation letter written by an adult.

The recommendation letter should address how the nominee:

  • Demonstrates budding entrepreneurship or financial acumen?
  • Takes the first steps towards financial independence?
  • Makes the difference in your community or people’s lives?

Nominee’s personal statement should cover their thoughts on:

  • Entrepreneurship
  • Business leadership
  • Financial independence
  • Giving back to the community

The Prizes

  • First Place:  $10,000
  • Second Place:  $5,000
  • Third Place:  $3,000
  • 12 finalists are granted prizes of $1,000 each.

Girls can use the award to reinvest in their entrepreneurial projects or to save for college.

Additional information about the program and nomination forms for the competition can be found at “Girls Going Places” and online at YouTube, MySpace and Facebook (Keyword: GirlsGoingPlaces)

What a wonderful opportunity to encourage our daughters and budding young female entrepreneurs!  I hope we each know at least one such young lady in our life and will take the time to nominate them.  Just the nomination in itself will encourage their spirit.  I will do a follow up post when the winners are announced, so watch for it.

Guardian has proven to be a strong supporter of women in business.  They are the National Association of Women Business Owner’s Corporate Partner of the Year and have some tremendous resources on their Women’s Channel. It’s worth checking out.

Do you know of any young female entrepreneurs?  Are there any other contests featuring women in business that you would like to share? Please leave the info and any comments you have below.  I love hearing from you!

To Your Success,

P.S. ~> I will be back on track with the normal Women To Watch post next Wednesday so if you would like to be my guest of honor or know of a woman entrepreneur that should be featured here, please contact me!  You can get all the details on how to Be Featured on Market Like A Chick here.

January 20, 2010   7 Comments

Woman To Watch – Holly Hanna of The Work At Home Woman

Today marks the first official “Wednesday’s Women To Watch” post and I’m excited to start it off with such an inspiring lady as Holly Hanna.  Holly has built a wonderful network for women earning their living from home and given them many resources and opportunities to learn from one another.

Take a few minutes and learn a little more about Holly and how she brought her business to the success it is today.

Woman To Watch – Holly Hanna of The Work At Home Woman



To start off, Holly, could you please describe what you do and how you earn your living?

I am the publisher and founder of The Work at Home Woman, an online business resource dedicated to helping women and mothers acquire the skills and knowledge to be able to successfully work from home or become self-employed. To fund this business I also work part-time as a social media marketer for a small publishing company.

What most influenced you to launch your business?

My beautiful daughter… before I had my daughter I worked full-time as an RN Clinical Research Coordinator, but from the moment she was placed in my arms I knew that I would not be able to leave her in daycare and return to my full-time job. With the support of my husband, I was able to quit my full-time job and become a full-time stay a home mom; but after nine months of caring for my daughter I felt the need to exercise my brain.

I started my work at home search by asking past employers and friends if there was any work that I could do for them while caring for my daughter at home. My networking efforts paid off and in December 2007 I started working from home as a social media marketer. While working for the publishing company, I learned a lot of valuable marketing skills and decided to launch The Work at Home Woman as a way to help other women and moms find legitimate work at home jobs and opportunities.

Why do you think the female factor is so important in today’s economy and business world?

I believe that women bring a new and refreshing outlook to business and the economy. I think because so many new businesses are owned by women that the business realm is starting to reflect a more caring and nurturing environment that is conducive to a more altruistic actions. I think as more and more women start their own businesses that we will see many new and exciting changes that benefit all members of the community.

Have you used the marketing concept of tribes in your business?  Do you feel this concept can help other female entrepreneurs in their business pursuits?

Yes, I do use this concept in my business practice. I find that women are very receptive to helping each other out by sharing knowledge and lending emotional support freely – you just need to ask.

How do you use social media for your business?

I use social media first and foremost to meet new people and cultivate new and existing relationships. It has also been a wonderful way to moderately promote my site and get important news and updates.

What aspect of social media have you found to be the most help and/or most hindrance to your business?

Social media has really broken down the wall to physical boundaries; I am now able to connect with people from all over the world.

The downside to social media is that is can be very time consuming and distracting.

Have you had a mentor and if so, how has that helped you?

I haven’t had a specific mentor, but there have been a bunch of wonderful women who I have been able to ask questions and lean on in times of need. If you don’t have a mentor or career coach, I highly suggest joining a local business group where you can reach out to other members for support and information.

What would you say is the single biggest reason for your success?

There are really a couple of reasons… one because I am very motivated to make this work and secondly, I absolutely love what I am doing. I am able to help other women while taking care of my daughter, what better scenario can you ask for!

If you could step back in time to when you were just starting out, what advice would you give yourself knowing what you know now?

My advice to myself and other entrepreneurs would be to be more vocal. My very first graphic designer was totally unreliable and ended up taking advantage of me and the situation. I now know that if something doesn’t seem right, speak up and let your voice be heard. There is a difference between being polite and being taken advantage of.

Can you share with us any plans or lifetime goals (personal or business) that we can look forward to from you?

I have started to write a book and I hope to be finished with it by the end of 2010.

What is the best way for our readers to learn more about you or contact you for more information?

People can visit me at The Work at Home Woman, on Twitter @Holly_Hanna or on Facebook. They can also contact me at holly (at) theworkathomewoman (dot) com

Many thanks to Holly for stepping up and getting back to me after this week’s call for women entrepreneurs to be featured here!  Please leave your comments and any questions for Holly below.

To Your Success,

P.S. ~> Would YOU like to be featured on Market Like A Chick? If you have a great success or marketing journey you would like to share and use to inspire other women entrepreneurs let me know!  I will be featuring one woman each week for my new Wednesday’s Women To Watch posts.  You can find all the details and guidelines on my Be Featured page.

January 13, 2010   11 Comments