Adding Twitter followers isn’t hard, but it can be time consuming. Mostly because it’s relationship building, but there are other tips to help you build your follower base. There was no magical trick I used to instantly add 23,000 followers.
So, how did I do it? I will definitely say that Twitter became my social media passion. The biggest evergreen tip many don’t share with you, is that it takes time and effort. I put every minute I had available into building my Twitter following and reputation. And, I’m talking a LOT of minutes.
Here are the top tips I can share with you that really are evergreen – tried and true, to this day.
1. Your Bio Is Your Favorite Picture - Think of your bio as the one picture of yourself that you really like. The one that makes you do a double take to make sure it’s you…and yep, it is! Your bio should describe what you do, who you are and what you offer. Be specific where you can but also add your personality to your bio. If you’re dull and sound like a textbook you will attract dull and textbook. You want people that are active and talkative…you know…SOCIAL. (I have re-written my bio at least 20 times and probably about time I spruced it up again)
2. Keywords Are Your Seeds - You plant the “keyword seeds” in your bio and tweets by using industry related words and search terms that will bring your market to you. Tweets are indexed by both Google and Twitter’s trending engine. As in any SEO, you want to use the keywords naturally in a sentence.
3. Boring Backgrounds Are Bad – Get a custom background for your profile or at least a picture up as soon as possible. I won’t usually even follow someone that still has the Twitter bird as their profile image. You can find free Twitter backgrounds with a simple Google search…you don’t have to get fancy. But, if you’ve got the extra couple bucks or know how to create your own background, it’s a great way to create a recognizable brand.
4. Follow, Follow, Follow - I’ve found that not everyone will tell you this, but it is important to follow as many people as Twitter limits allow… especially in the beginning stages of building your following. Follow wisely, though. Do your research to find those that are both in your network niche, but also think about those outside your network that may benefit from your products or your expertise. Use Twitter directories, Twitter advanced search, and industry hashtags of events to promote yourself, find your market and gain followers.
5. Follow Industry Leaders and Get Them To Follow You – Follow people in your niche who have universally recommended expertise. Look for industry leaders who you can engage with and encourage them to follow you. Please don’t be annoying as hell and start spamming them with DM requests. Be engaging to be engaged with. When someone with a lot of followers follows you, the aggregate traffic can be huge.
6. K.I.S.S. (Keep It Simple Stupid) - Make it obviously easy to find and follow you. If you have a blog or other site, be sure to let your visitors know how to find and follow you on Twitter. Make it easy for them by having Twitter “add me” buttons in strategic places on your site. Don’t be afraid to ask people to follow you in your content. If you talk about Twitter in an article, include a little “I love Twitter too! Follow me @MarketLikeAChik for more tips & some fun!” It’s simple and fast, and most people who like your site will follow you on Twitter if you make it easy for them.
7. Find Me Over Here, Too!- Wherever you have a social profile set up…Facebook, Pinterest LinkedIn… you should connect and cross promote your other profiles. Most are set up to easily link your Twitter profile. It not only saves you time, but boosts your overall member rate on both sites.
8. She’s Got Big Balls – I’m borrowing from AC/DC’s song, but the term just fits. Do not be a wall flower. Be the person that is first to give an opinion, break industry news, or take sides in a controversial conversation. Watch for what’s trending and ride the wave by tweeting articles or commenting about the subject. Put your own spin on it, don’t be a monkey. Be entertaining and informative, engage with people, ask for opinions on trending topics. If you don’t know what to talk about check this article out for some Twitter conversation starters.
9. Provide Useful, Relevant and Digestible Information – All of the other 8 tips listed above will only get you so far. People are busy. When you provide something that saves time or solves a problem you become valuable to them. They want to know what other tips you can give to help them in other areas. Have you ever done a search on how to do or fix something only to find page after page of confusing and contradicting answers? People are looking for quick answers and easy to follow instruction. Give that to your community on a consistent basis and talk to your followers…you will not only increase your following but you will build a loyal community of your own.
Ask me questions. I know there is more that you want to know and a lot I didn’t cover here, so go ahead and post your question in the comments below. Or, share a tip of your own that’s helped you grow your Twitter base.
To Your Success,