Have you ever been asked a question by someone and you know the only reason they are asking it is because they believe your answer will seem foolish? The person that asked me to summarize my best marketing advice in 140 characters or less had his motives, but what came out of it was the discovery of a marketable skill and a growing trend. So, what was meant for harm was turned to good, as all things do when you remain honest with yourself and your values. Simply put, it was:
Be true to yourself and who you are in your marketing, online and off. People can see right through any BS even online. You’ll build trust, and trust equals loyalty.
What I said came from my heart, but what I’ve learned since then is that there is a name for my theory that top entrepreneurs and business coaches teach around the world. It’s called Personal Branding and it’s huge. Your “personal brand” is what makes you unique in your niche and is what people will know you for when they hear your name, business name, or blog. Your personal brand should reflect your life experiences, your passions, and your personality. It’s what makes you…you.
I was thrilled to find that in this month’s issue of Personal Branding Magazine, Founder and Publisher Dan Schawbel, chose to spotlight several of the most polished and talented of female brands using their skills and mojo to build their own empires and helping others do the same. The article, Female Power Brands, boasts interviews with:
- Sarah Austin, video journalist and lifecaster at Pop17
- Natalie Gulbis, LPGA Golf Star
- Laura Ries, bestselling author of The 22 Immutable Laws of Branding
- Valeria Maltoni, blogger at ConversationAgent
- Anita Campbell, founder of SmallBusinessTrends
And these enlightening articles:
- Define You
- The Importance of Personal Brand Consistency in Social Networking
- How Basic SEO Helped 5 Women Achieve Personal Brand Rankings
In her introduction, Career Coach and Co-Editor of Personal Branding Magazine Miriam Salpeter, summed up the feeling behind this issue perfectly. Here is an excerpt:
I hope our readers come away with the sense that one way to like yourself, what you do and how you do it is to focus on how you and your personal brand can benefit others. This is a theme that pervades this issue. Laura Ries points out that, “Using skills such as communication, compassion and candor allows women (and men) to be known as effective leaders and team players”. Valeria Maltoni echos this sentiment. She asks, “How does one make sure to give meaning? Mostly by listening and learning, often by staying with it to help others. It’s that love thing. It has incredible power, when given freely.”
For a limited time, you can download a FREE issue of Female Power Brands.
I hope that everyone, both women and men, take the time to read through this issue and learn from these powerful personal branding leaders.
Have you ever discovered a personal quality about yourself through trials that you have used in your business? How do you set yourself apart in your niche?