Promote Your Event Using LinkedIn Events Application

Many event professionals have found the benefits of using social media in their event marketing campaigns for the viral potential.  LInkedIn has an event application that works well to target your niche market while also building an engaged event community.

You must first download the LinkedIn Event Application, which can be found in the Applications Directory under the “More” tab at the top of the window.   Then you can opt to have the application appear on your profile page, so whenever you log-in, the event information is now a module on your page.

Adding Your Event To LinkedIn Events Application

Once you add an event the system will automatically promote it to your network (the people you are connected to in the first level on LinkedIn).  Each time someone says they are attending, their network will get a network update.  So, listing your event first alerts your entire network, then each subsequent RSVP spreads the word further adding to the viral effect.

1.  Go to the Events Application and click on the “Add An Event” tab.   From there you will add all the event details.

2. Be sure to click on “Add More Details” so you can include event description, keywords and who should attend your event.

Make your details keyword rich, as LinkedIn matches your event keywords to the keywords used in your network’s user profiles.  You want your event displayed to as many as possible.  Just remember the same SEO rules you use on your blog.  You want to sound natural, so don’t overdo it.

3.  If it is a virtual event you will want to check the box “This is a virtual event“.  This will take out the unnecessary details of filling in Venue, Location, etc.

4.  Before publishing your event, click on “Preview Event” to make sure everything looks right.  Go back and make any changes, spelling corrections, and add any additional information you may have left out.  You want it to look perfect and professional.

5.  Once you’re satisfied, hit “Publish Event“.  Your event is now active and searchable on LinkedIn as well as Google. (Another reason keywords are so important!)

Promoting Your Event On LinkedIn

Once you’ve added your event LinkedIn will automatically promote it to your network and will open a new window with several options to promote your event.  If you don’t already have a large network you may want to consider using one of LinkedIn’s other promotion opportunities to get your event in front of a larger audience.

You have two options from here:

1.  Share With Contacts – You can manually enter a contact (someone not in your network but who you have an email address for) to make aware of the event.

2.  Advertise on LinkedIn – You can purchase paid advertising options targeting a specific audience on LinkedIn.  This would be going outside your own network of connections using advertising methods such as CPC (cost-per-click), CPM (cost-per-impression), or  text ads.

LinkedIn will suggest relevant events to users based on keywords they have used in their profiles. (Industry, Job title, etc).  Events will show who is organizing event, who is speaking and who is attending. Browsing events defaults to industry and can be filtered to show more or less results.

This will allow members to network with others attending or make a better decision on attending based on who’s going or who’s speaking.  It will also allow attending members to make more detailed plans with others in their network  rather than running into them by chance at the event.

There are more tips on getting your event discovered on LInkedIn, such as forming Groups, Discussions and participating in LinkedIn Answers.  For the sake of time I will go over these in a separate post this week.  This deserves a more in depth look that I don’t want to skimp on here.  Be sure to check back later for the follow up post.

Have you used LinkedIn Events to promote your organized events?  What benefits do you see to using LinkedIn?  Have you found and/or attended an event by browsing the LinkedIn Events application or had events automatically suggested to you?  Please leave your comments in the section below.  We would love to hear your feedback.

To Your Success,

P.S. ~~> If we haven’t already connected on LinkedIn, please feel free to add me to your network!  You can find my LinkedIn profile here.

Comments

  1. shellykramer (Shelly Kramer) says

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    RT @marketlikeachik Promote Your Event Using LinkedIn Event Application | Market Like A Chick [link to post]

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  2. SarahRobinson (SarahRobinson) says

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    RT @ShellyKramer: RT @marketlikeachik Promote Your Event Using LinkedIn Event Application | Market Like A Chick [link to post]

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  3. SarahCaminker (Sarah Caminker) says

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    RT @SarahRobinson @ShellyKramer @marketlikeachik Promote Your Event Using LinkedIn Event Application [link to post]

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  4. staffingamour (Tamyra McKay) says

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    RT @marketlikeachik: Promote Your Event Using LinkedIn Events Application [link to post] #eventprofs #linkedin

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  5. larryengel (Larry Engel) says

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    RT @MarketLikeAChik via @staffingamour: Promote Your Event Using LinkedIn Events Application [link to post] #linkedin

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  6. ExantiaDisplays (Shakeel Sadiq says

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    RT @ericlukazewski: Promote Your Event Using LinkedIn Events Application [link to post] by @MarketLikeAChik

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  7. TBlinkedin (7thSen.se LinkedIn says

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    RT @ericlukazewski: Promote Your Event Using LinkedIn Events Application [link to post] by @MarketLikeAChik (via @ExantiaDisplays)

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  8. ericlukazewski (Eric Lukazewsk says

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    Promote Your Event Using LinkedIn Events Application [link to post] by @MarketLikeAChik

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  9. kimgeralds (Kim Geralds) says

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    This is excellent RT @ericlukazewski Promote Your Event Using LinkedIn Events Application [link to post] by @MarketLikeAChik

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  10. josedramirez (Jose David Ramir says

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    RT @ericlukazewski: Promote Your Event Using LinkedIn Events Application [link to post] by @MarketLikeAChik #in #linkedin #eventprofs

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  11. RendaInDSM (Renda In Des Moine says

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    RT @MarketLikeAChik Promote Your Event Using LinkedIn Events Application [link to post] #eventprofs #linkedin

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  12. Warren Whitlock says

    LinkedIn tools have improved much. Thanks for laying it out in a step by step fashion

  13. LissaDuty (Lissa Duty) says

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    RT @sallywitzky: RT @marketlikeachik Promote Your Event Using LinkedIn Event Application | Market Like A Chick [link to post]

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  14. Coree says

    They have improved, haven't they? What's really nice about using LinkedIn's events is that, similar to Facebook, everytime someone RSVP's it updates their profile for additional promo and allows members to share or recommend the event to their network.

    An organizer can keep a running list of attendees and engage with their event community by using group discussions or email. The more the Organizer communicates and involves the attendees the more the chatter. As Chris Brogan puts it, it creates a “cocktail party” type environment to keep everyone interested.

    I'm sure you are already the Pro at such things! Thanks for stopping by, Warren!

  15. LindsayFultz (Lindsay Fultz) says

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    RT @kimgeralds @ericlukazewski Promote Your Event Using #LinkedIn #Events Application [link to post] by @MarketLikeAChik // Awesome!

    – Posted using Chat Catcher

  16. Warren Whitlock says

    LinkedIn tools have improved much. Thanks for laying it out in a step by step fashion

  17. LissaDuty (Lissa Duty) says

    Twitter Comment

    RT @sallywitzky: RT @marketlikeachik Promote Your Event Using LinkedIn Event Application | Market Like A Chick [link to post]

    – Posted using Chat Catcher

  18. Coree says

    They have improved, haven't they? What's really nice about using LinkedIn's events is that, similar to Facebook, everytime someone RSVP's it updates their profile for additional promo and allows members to share or recommend the event to their network.

    An organizer can keep a running list of attendees and engage with their event community by using group discussions or email. The more the Organizer communicates and involves the attendees the more the chatter. As Chris Brogan puts it, it creates a “cocktail party” type environment to keep everyone interested.

    I'm sure you are already the Pro at such things! Thanks for stopping by, Warren!

  19. LindsayFultz (Lindsay Fultz) says

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    RT @kimgeralds @ericlukazewski Promote Your Event Using #LinkedIn #Events Application [link to post] by @MarketLikeAChik // Awesome!

    – Posted using Chat Catcher

  20. SarahCaminker (Sarah Caminker) says

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    Promote Your Event Using LinkedIn Events Application –> Great App! [link to post]

    – Posted using Chat Catcher

  21. cgacanada (CGA-Canada) says

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    RT @marketlikeachik: Promote Your Event Using LinkedIn Events Application | [link to post] #eventprofs #linkedin #socialmedia

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  22. purple_sunshine (April Heard) says

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    RT @MarketLikeAChik: Promote Your Event Using LinkedIn Events Application | [link to post] #eventprofs #linkedin #socialmedia #fb

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  23. LinkedInExpert (Viveka von Ros says

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    RT @marketlikeachik Promote Your Event Using LinkedIn Events Application | Market Like A Chick [link to post]

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  24. laurathornton (Laura Thornton) says

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    RT @TBlinkedin: RT @marketlikeachik Promote Your Event Using LinkedIn Events Application | Market Like A Chick [link to post] (via @Li

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  25. pattyfarmer (Patty Farmer) says

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    Promote Your Event Using LinkedIn Event Application | Market Like A Chick [link to post] via @marketlikeachik

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  26. TBlinkedin (7thSen.se LinkedIn says

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    RT @marketlikeachik Promote Your Event Using LinkedIn Events Application | Market Like A Chick [link to post] (via @LinkedInExpert)

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  27. pattyfarmer (Patty Farmer) says

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    RT @NetworkingCEO Promote Your Event Using LinkedIn Event Application | Market Like A Chick [link to post] via @marketlikeachik

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  28. LinkedInExpert (Viveka von Ros says

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    RT @marketlikeachik Promote Your Event Using LinkedIn Events Application | Market Like A Chick [link to post]

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  29. laurathornton (Laura Thornton) says

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    RT @TBlinkedin: RT @marketlikeachik Promote Your Event Using LinkedIn Events Application | Market Like A Chick [link to post] (via @Li

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  30. pattyfarmer (Patty Farmer) says

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    Promote Your Event Using LinkedIn Event Application | Market Like A Chick [link to post] via @marketlikeachik

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  31. TBlinkedin (7thSen.se LinkedIn says

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    RT @marketlikeachik Promote Your Event Using LinkedIn Events Application | Market Like A Chick [link to post] (via @LinkedInExpert)

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  32. pattyfarmer (Patty Farmer) says

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    RT @NetworkingCEO Promote Your Event Using LinkedIn Event Application | Market Like A Chick [link to post] via @marketlikeachik

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  24. […] event. Post your event on LinkedIn. LinkedIn makes it a snap to publicize your event. Here’s a link on how to do just that. Don’t forget to share your event with your […]

  25. […] Here’s a useful article: Promote Your Event Using LinkedIn Events Application […]