There’s some interesting marketing changes going on in Burger King’s conference rooms that women may appreciate.  The voice of the woman consumer has proven to be more powerful than what Burger King has anticipated. Keep Reading...

Event planners are quickly learning the value of marketing with social media to attract more attendees to their conferences.  All events need one thing to be successful: people.  The worst nightmare of any Event Planner is to devote heart and soul into organizing a networking event only to have no bodies in the seats (virtual or not). Keep Reading...

Through all the talk about engagement, interaction & brand awareness, let there be no mistake…social media users “friend” brands on sites like Twitter or Facebook because they expect exclusive deals and offers.  Sure, there is that need for personal interaction from a brand to build loyal customers, and there is the quick response from customer service that maintains consumer satisfaction.  But, what are social media users really craving?  Money saving offers. Keep Reading...

When you begin shopping or pricing out a new product or service how do you go about it?  The first answer is probably going to be online comparisons, right?  We live in  a digital era and expect instant answers.  The Internet gives us those.  At least it should. Keep Reading...

So, it’s end of the month and Blogworld is only 2 weeks away!! I am still so excited about winning the weekend pass from John Chow and can hardly wait to get there!  But here’s the thing,  getting my ticket a little late in the game has put me a little behind in the whole process of finding sponsors to cover any other costs involved. Guess what that means… Keep Reading...

Your blog is your business and you’re building a brand that people will associate with you, whether you realize it or not.  One way to help build your brand reputation is to partner up with another brand that’s already established themselves as known figure in a particular industry.  Co-Branding is about sharing each others reputation to say to the public, “Hey, I have these qualities too.  Just look at who I work with”. Keep Reading...

Advertising your business is a main ingredient to any marketing plan and one of the ways people will know you are actually IN business and DO exist.  We’ve talked a lot about social media marketing or word of mouth, which are both super important ways to advertise, but believe it or not..there are still people out there that don’t participate in social media and that’s a huge market you’re missing if your not advertising  to the general public. Keep Reading...

Last week I did something that most women struggle with on a daily basis…I splurged.  After a long and “eventful” week I decided I would reward myself for making it through by taking my two daughters to, Marie Callenders, one of our favorite restaurants.  If you’ve heard of my friend Marie, you are already dreaming of chocolate satin, lemon meringue, rich cheesecake, or warm Dutch apple pie. Keep Reading...

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