There are millions of online shoppers eager to buy products and services, but only a few of them will be your target market. If your target market is women, you should really consider a multi-channel online marketing strategy that will drive qualified traffic to your website.
Is marketing to moms your target market? FACT: There are approximately 75 million moms in the US who influence 85% of all household purchases. In fact, moms spend approximately 2 trillion dollars each year. That’s enough right there to make you stop and realize just WHY brands are flocking to mom bloggers.
Women can talk all they want about each other, get our panties all in an uproar, and still vehemently defend our sisters should we find that anyone from the outside is not supporting our tribe. What does this mean to business?