There’s some interesting marketing changes going on in Burger King’s conference rooms that women may appreciate.  The voice of the woman consumer has proven to be more powerful than what Burger King has anticipated. Keep Reading...

There are millions of online shoppers eager to buy products and services, but only a few of them will be your target market. If your target market is women, you should really consider a multi-channel online marketing strategy that will drive qualified traffic to your website. Qualified traffic increases the likelihood of turning visitors into paying customers. Generating huge amounts of unqualified traffic won’t result in sales, it will only result in noise. There are three basic steps in creating an online marketing strategy to target women. Keep Reading...

Is marketing to moms your target market?  I don’t spend a lot of time talking about it, but I am a mother of four children…and a single mom at that. My goal has been to focus on marketing to all women, not those with children, but in the process I want to recognize the importance of identifying with mothers and what makes us buy a certain product or service. Keep Reading...

Yes, it’s true.  Women are notorious for sharing in a little behind the scenes gossip, launching a few catty remarks at each other, and even being a little devious at times.  Not that men aren’t…it’s just that chicks are better at it because we make it more interesting.  But, even when we are at the peak of our emotional trashing we have this weird bond.  Women can talk all they want about each other, get our panties all in an uproar, and still vehemently defend our sisters should we find that anyone from the outside is not supporting our tribe. Keep Reading...