For any business, there simply is no better form of advertising than word-of-mouth—whether it be a friend on Twitter or a co-worker at the office.  A personal referral from someone whose opinions others trust and respect goes a long way.  If you’re a small business owner with a small or non-existent advertising and marketing budget, word-of-mouth referrals are your best friend. Keep Reading...

Whether you are a small business owner, a solopreneur, or a large corporation, we all want to see one thing: Tangible Results.  The kind of results that fill our purses, wallets and bank accounts.  This article is not meant to oversimplify a marketing strategy, but to give you 4 steps that will serve as the very core of any successful plan. Keep Reading...

When you begin shopping or pricing out a new product or service how do you go about it?  The first answer is probably going to be online comparisons, right?  We live in  a digital era and expect instant answers.  The Internet gives us those.  At least it should. Keep Reading...

Is marketing to moms your target market?  I don’t spend a lot of time talking about it, but I am a mother of four children…and a single mom at that. My goal has been to focus on marketing to all women, not those with children, but in the process I want to recognize the importance of identifying with mothers and what makes us buy a certain product or service. Keep Reading...

I have a question I have been wanting to ask you…yes, YOU.  How can I make Market Like A Chick more constructive for you? Keep Reading...

Since you are here on a blog about marketing, I assume we are after the same thing…to make money from our business or turn our blog INTO a business.  Blogworld had some great panels, but by far, I can tell you that there were two strategies that will make all the difference. Both are about taking action and relying on yourself, not small change that will make you just enough to buy a lottery ticket and “really make it big”.
1. Stop wasting time checking stats and analytics and get busy creating content for your own product to sell. Keep Reading...

In Social Media the Return on Investment (ROI) is based largely on the influence you have upon your group of friends. If you’re just starting out in social media, you may not have much influence built up at all, because it all comes with trust.  You can build trust or borrow it. If you get a referral or nod from a power influencer or firestarter, you are borrowing their trust. Keep Reading...

You may be wondering what intention, meditation and all this law of attraction stuff have to do with Marketing.  Everything!  The thoughts you have about your business or your business “intentions” will give you exactly the results you are expecting…good or bad.  All the marketing know-how and education you have will amount to nothing if you have an unhealthy way of looking at your opportunity for business success. Keep Reading...

So, it’s end of the month and Blogworld is only 2 weeks away!! I am still so excited about winning the weekend pass from John Chow and can hardly wait to get there!  But here’s the thing,  getting my ticket a little late in the game has put me a little behind in the whole process of finding sponsors to cover any other costs involved. Guess what that means… Keep Reading...

Your blog is your business and you’re building a brand that people will associate with you, whether you realize it or not.  One way to help build your brand reputation is to partner up with another brand that’s already established themselves as known figure in a particular industry.  Co-Branding is about sharing each others reputation to say to the public, “Hey, I have these qualities too.  Just look at who I work with”. Keep Reading...