Everyone has a story. And when it comes right down to it publicity is all about telling your business story.  It’s also about keeping your fairytale from becoming a nightmare.  This is part two in a 3 part series on the “3 Steps To Achieve Publicity Success In Any Venture” from Guest Blogger, RuthAnn Bowen, PR extraordinaire and Founder of PR firm The Bowen Agency Public Relations.  Come back tomorrow for part three! Keep Reading...

This is the first in a 3 part series on the “3 Steps To Achieve Publicity Success In Any Venture” from Guest Blogger, RuthAnn Bowen, PR extraordinaire and Founder of PR firm The Bowen Agency Public Relations.  Come back tomorrow for part two!
Keep Reading...

What is the single most important thing to know when you are writing a blog?  Is it the technical experience to design and troubleshoot your theme and website?  Or maybe a degree in journalism so you can write properly formatted article?  Those may both be nice to know but the single most important thing in creating loyal readership for your blog is this: Keep Reading...

With so many Marketers in the mainstream social media world, how do you set yourself apart from the rest as the one people trust and buy from?   It has long been said that people do not buy products from salespeople, they buy YOU…the salesperson. Keep Reading...

I’ve put together what I feel are 10 of the most popular posts (or ones that may have been missed) from the last few months of Market Like A Chick.  You’ll find tips and feelings on Marketing, Social Media and Personal Branding.  Take a few minutes to check some of these out…and please be sure to bookmark for later reference. Keep Reading...

Last week I did something that most women struggle with on a daily basis…I splurged.  After a long and “eventful” week I decided I would reward myself for making it through by taking my two daughters to, Marie Callenders, one of our favorite restaurants.  If you’ve heard of my friend Marie, you are already dreaming of chocolate satin, lemon meringue, rich cheesecake, or warm Dutch apple pie. Keep Reading...

“If everyone is thinking alike, then somebody isn’t thinking.” – George S. Patton

Times are changing for business building and business branding.  No longer does a business need 40 years to build their image, their cherished slogans, or their customer loyalty and word of mouth advertising.  No longer do business owners need to desperately hope to get past  gatekeepers for prominent TV Executives, Radio Station Directors and Newspaper Editors.  Now, we have Social Media.

We are living in the day and age where we can personally deliver the message ourselves and the cost to build brand equity has switched to sweat equity, it’s not about dollars and cents. If you are just catching on to the the social media craze you had better buckle up, because you are about to embark on a crash course in the power of what Gary Vaynerchuk of Wine Library TV calls “word of mouth on steroids”! [Read more →]

Have you ever been asked a question by someone and you know the only reason they are asking it is because they believe your answer will seem foolish? The person that asked me to summarize my best marketing advice in 140 characters or less had his motives, but what came out of it was the discovery of a marketable skill and a growing trend.  So, what was meant for harm was turned to good, as all things do when you remain honest with yourself and your values. Simply put, it was: Keep Reading...