Your blog is craving attention and journalists are starving for new useful information to share with the public. Top quality content attracts publicity, recognition and traffic. Writing content that attracts journalists and backlinks from other bloggers takes a little know how but if you know how to write attention grabbing content for your readers, you’re halfway there.
Here are a few tips and strategies to write Publicity Friendly Content.
1. Write Compelling Headlines
An average site visitor will spend 30 seconds checking out your article to decide if it’s worth their time to continue. Start with a compelling headline that tells your reader what you’ll be talking about and how it can answer their needs. Always remember to use “WIIFM” mentality. What are you offering your readers? Figure out a need and meet it.
One secret I learned for coming up with great headlines was to track what gets my attention. Create a “swipe file”, which is a list of all the headlines in your email inbox that grab your attention. Swipe and file those headlines as a resource to return to for ideas.
Without a doubt, you MUST do a little keyword research when creating your headlines.
You do this for a number of reasons but the most important one is to learn the language of your audience. What keyword phrases are they using to find the content they need? The old sales term comes to mind “mirror and match”. This means you practice being and speaking just like that person you are researching so there is a better – clearer – means of communication that they can relate to. Speak their language.
Use the keywords and phrases in your headlines for a better search engine results, but don’t sound like you just pulled your headline from a dictionary. Be human and speak like you normally would…just incorporate the keywords into your sentence.
Erika Napoletano just wrote an awesome post over on Copyblogger that explains Copywriting 3.0. She has some great tips that add to this post on implementing SEO, real time search, article marketing and also suggests creating mobile versions of your website as trends lean that way.
A few resources for writing great headlines:
- How To Write Magnetic Headlines – Copyblogger
- A Top Headline Writing Trick Copywriting Gurus Love – Remarkablogger
- 31 Days To Build A Better Blog - by Darren Rowse of Problogger
2. Why Am I Here?
As we mentioned before, you have a matter of seconds to convince your visitor to continue reading your blog, so it’s important to have your message – or your blog’s purpose – to come through at first glance.
Remember your readers are always asking “WIIFM”. Can they identify your message and does it speak to them? Does your blog title, domain name, tag line and blog design give an immediate snapshot into what they can expect from you?
My goal with Market Like A Chick’s domain name was to take the “she throws like a chick” innuendo and dish it right back up with smart marketing strategies in the voice of a chick – a woman that can hang with the best of the guys and speak with a real, no BS viewpoint. I created my main header banner myself to include my personality…one that is current with the trends, a deep thinker, yet still definitely feminine. Do you get that when you visit here?
When creating your content and lay out keep your points clear and your content formatted so it’s easy to read online. That means headings and subheadings with clear points and bullets or lists because the truth is, people tend to scan rather than read online.
A journalist looking for an article to publicize is not going to take more than a few moments to try and uncover your message. Keep things easy to scan using subheading to pique the reader’s interest. Your subheadings are just as important as your main headline to keep readers engaged. Long, run-on paragraphs are boring and lose attention.
I generally try to keep my paragraphs between 2 to 4 sentences. Just get your point across without making a reader dig through a bunch of rambling.
Don’t be afraid to use a one sentence paragraph to make a point and keep your reader from glazing over.
Some great resources:
- Are You Trying To Be Too Smart – Men With Pens
- Can Your Blog Explain Its Purpose in One Second? – Entrepreneur’s Journey
3. Use Images and Graphics
Whenever possible you should integrate graphics and data to support the information in your article and quote sources responsibly. Journalists take their work seriously, as we all should, and when our work is used without permission or proper attribution it is considered very bad etiquette.
If you’ve written your article based on a case study or market research you will usually find that the graphs have already been created for you. If not, it’s fairly easy to create one in PowerPoint yourself and use the image in your article.
Images speak a thousand words and can help get your point across or prepare the reader for what to expect, simplifying the reading experience.
One of my most trafficked articles that received several trackbacks was written using a case study report that Razorfish had done on why we friend brands online. It doesn’t have to be YOUR case study, just remember to quote your source for proper credit. Your viewpoint is what readers are interested in and helps uncover the meaning of all those statistics.
4. Make Your Content Newsworthy
Make sure your publicity friendly content has a point and the point is relevant and newsworthy. For example, an article about housetraining a dog may not be newsworthy though your prospects may be drawn to your site to access that information.
However, if your article is about the rise in homeless animals and the need for more adoption, which could then lead into information about housetraining a new dog or link to an article on housebreaking a dog then you’re fulfilling the needs of journalists and your audience at the same time.
Journalists and publications seem to love “top lists”. You can create a list for whatever niche you are writing about. Think of what has benefited you as you have learned your industry…what authors helped you the most, what 20 things did you discover were a waste of precious time, where can you find resources to save time or money? Get creative and make your list.
One example that I used was the 20 Best Marketing and Social Media Blogs by Women that had made a difference in my journey. I put together the list of all the women I had networked with, learned from and respected. It took me weeks to put together this one article, but it was worth it since it was picked up and published on Forbes! Not only did I benefit, but so did those 20 ladies.
5. Share Your Industry Knowledge
Journalists respect and flock to experts in a particular industry and if your website is consistently leading with information and discussing the latest industry news you stand a great chance of becoming their go-to person.
Using your keywords that we talked about in #1 will help journalists find you. Without those keywords and your name associated with them how will anyone ever know you have the experience they are seeking?
Google your name, your industry niche, and industry keywords to get an idea of where you rank and what type of message you are sending for Google to reference.
When I wrote my series on using social media for event marketing I made sure I checked keyword competition and the amount of search traffic for various phrases before publishing. Because of this my articles appeared on the first page of Google which led IABC (International Association of Business Communicators) to my blog and my work was discovered.
I just finished writing an original article on event marketing with social media for IABC’s monthly newsletter which goes out to over 15k subscribers.
Awesome resource for keyword research learning:
- Cloud Living – by Glen Allsop of PluginID and Viper Chill
6. Create Your Own Media Kit
Finally, make sure you have a media page on your website with photos, bios and contact information. You may also want to post links to press releases, published work, awards, recognition and any other information that will add credibility.
If you have great publicity friendly content but forget your media page, then you could be losing valuable opportunities.
You will find most of this information on my About Me page…barring the photos, which is still one of my most dreaded requests. Yes, I need it. Yes, I know I am probably missing out…so what is my problem?? I’m working on my camera shyness, so bear with me as I overcome this last hurdle. Don’t be like me in this case.
When designing your content strategy for the next quarter or year, make sure to include regular publicity friendly content, it can work quite well to attract media attention while at the same time add credibility to your website and still help draw traffic from prospects and customers.
What say ye?? Do you have any other tidbits you might offer to get your content noticed? Start the discussion below in the comments section. Replies are usually posted within the hour.
To Your Success,
March 29, 2010 16 Comments
If you have set up your own online business or blog I’m sure you have learned how important it is to get as much traffic as possible to your site. Whether you want people to buy a product, a service or you are looking for more authority in your niche…you need people to know you exist. One of the best ways to get them to come running is through search engine optimization.
This week I’ll be doing a series on building your business on a budget. Believe me…as a single mom of four I KNOW how to get what needs to be done on a strict budget…and most of the time, for free. Come back throughout the week for more business budget tips.
What is SEO?
I’m going to start from the very basics because I know what it was like when I first started my blog and I had no clue about any of this…and I know I needed someone to help me. Since there are so many new blogs started every day, I know there is someone out there seaarching for the same help.
SEO is the abbreviation for “search engine optimization.” It is the process of using keywords to bring targeted traffic to you. Ideally, when people enter their search keywords into any of the most popular search engines, your website content, videos and audio media should pop up in the first page of search results. That’s what everyone wants to achieve.
The better the search engine rankings the more likely you are to get buyers who are ready to spend their money on what you have to offer. It also shows that others must like what your writing, teaching or selling because your on the front page and gives you that “she must know what she’s talking about” edge.
Should You Outsource?
You can always find courses or paid reports that teach search engine optimization. Or you can use any of the SEO firms that will gladly take your money in exchange for their help in outfitting your website for the traffic that you want. They may promise you those front page Google and Yahoo rankings within web searches to make the deal sound irresistible.
But, all of this costs money and chances are that when you’re first starting out, you don’t have much of a budget to work with. There’s always the trade off of time vs money.
3 Simple SEO Basics You Need To Know
With SEO or any new business talent, it may take you longer, but you can learn how to do it yourself. As a student of Internet marketing, you have to be willing to do the legwork required to gain the knowledge you need. You should always learn at least the basics of anything you outsource anyway so you know if you’re getting what you pay for, right?
1. Know how to use the resources available to you.
If you don’t have any keywords in mind, you can use free online keyword tools to help you discover the viability of keywords in your niche. They will also rank them for you. Keep a spreadsheet of all the words you use so you can track how they work at increasing your visitors, sales and search engine rankings. Here are two free keyword tools you can start with:
2. Pick a keyword or two and use it on your website.
Website optimization is a bit trickier than optimizing content (we’ll get to that later). For your website, these keywords can appear in webpage headlines, picture tags, taglines, anchor text (the words that hide a hyperlink within the text of an article) and other places. When your website is registered with search engines, the bots and spiders crawl each page. You want them to find your keywords and rank accordingly.
3. Use the keywords in your content displayed on your website.
Keyword density is the number of times that a certain keyword appears in a piece of content of a certain size. Optimal keyword usage is between 1% and 3%. Going over that could be considered “stuffing” and you might get your hand slapped by Google.
Search engine optimization is trial and error. Others can do it for you for a price. But, if you are dedicated and want to increase your skillset, you can learn to use it for yourself, drive traffic to your website and increase sales.
These are very basic tips that some of you may already know…for those of you that are more advanced, what other simple tips can you share with readers? What has worked for you? Please share your comments below.
To Your Success,
February 22, 2010 9 Comments
Whether you’re just starting out with your blog or your need a thunk on the noggin to remind you, there are 3 basic rules to a simple SEO (Search Engine Optimization) plan to help your blog be discovered. Mind you, these are not ALL the rules, but still very important ones you should follow. I’ve had a few readers ask that I break it down in basics to get them started, so here you go!
1. Post High Quality Content Often
This seems like an obvious one, but I really think some people believe they can set up a blog and post any old crap, slap some Google AdSense all over their page and become millionaires overnight. It’s not gonna happen, folks. One of my biggest struggles is trying to figure out what readers want to know more about. What are the trends in my niche right now? What headlines can I piggyback on to catch some of that traffic? What is that “other” blog missing that I can provide?
When you do post, keep in mind that people don’t want to be bored to death. Write the same way you would talk. For some reason, I find myself wanting to use bigger words when I write or writing “it is” instead of “it’s”. Maybe not that big of a deal, but when you read my blog I want it to be like we’re having a casual conversation on the phone, NOT like I’m reading from an encyclopedia. (Many of the words I’d use in private are not even allowed to be printed in the encyclopedia, but I will spare you those here.)
Also, keep in mind that you need to post as often as possible. Search engines love content. Keep your blog full of fresh content for the crawlers. That sounds like a horror movie, but feed the crawlers and they will love you, starve them and you’ll be gobbled up by the millions of other blogs out there that ARE feeding them.
I know we all have busy schedules, but if you are serious about making your blog a viable business (and I think you are or you wouldn’t be reading this), then you will have to post at LEAST 3 times weekly. I speak from experience. The month of July was a stressful one for me with life issues that had to be dealt with and it kept me from posting as frequently as I should have. I lost loyal readers and saw my traffic ranking plummet. It was an uphill battle to regain that spot and I may never get those readers back.
2. Search Engine Submission
If you are just starting out, this one step can help immensely. (Yeah, I’d use that word if I was talking to you.) No one can read your blog if they don’t know you’re out there and the search engines can sometimes take their sweet time in indexing your site. Rather than wait for them you can go directly to the source and submit your URL yourself.
Take 30 minutes each day to submit to as many search engines and blog directories as possible. Not only will you be indexed quicker, but you will be building inbound links which is a huge part of SEO. Google likes inbound links…a lot! Your goal is to get as many as possible…just make them relevant and don’t waste your time on ridiculous link exchange sites. Boo! You can’t fool Mother Google…well, not for long anyway.
You will be asked the same basic questions when you submit your site, generally it will be:
- Your site URL – Simple stuff here.
- Your feed URI – If you use FeedBurner you will use the link they provided, otherwise it would be www.yourblogname.com/feed. Just be sure to use the same one all across the board.
- Your email - Some directories will want to send you their updates, so if you’re not interested, don’t use your main email. Set up a separate free Gmail or Hotmail account for stuff like this.
- Description of your blog – Generally 250 characters long. Write it out before you get started and use keywords to describe & pull in your niche traffic.
I have a tip here that will save you so much time that I should be called a Saint. You will get to be the master “filler-outer” of forms as a blogger. Please, spare your little fingers and your mind the monotony of hand typing each one. Use an automatic form filler. I use Roboform and I LOVE IT!! It has saved me countless hours of boring & frustrating data entry work and it remembers the numerous passwords I have saved across the web.
You can even add a Custom Field and paste your pre-written blog description in there. You would just name the field using the word “description” or “title” depending on what it is you are seeing the most of. Then with ONE simple click, Roboform will fill out the entire form for you! Yay!! You can get a free trial of Roboform to give you a taste of the goodness, but I recommend spending the couple bucks on the Pro version (under $20, I believe), and you will be able to save an unlimited amount of information and passwords.
3. Comment On Other Blogs
This has multiple benefits. First of all, when you leave a comment you are also leaving your URL. Know the difference between “do-follow and “no-follow”. If you choose a ‘do-follow’ blog to comment on you will earn yourself a link back to your site from that blog. (Remember, we want inbound links) Even if the blog is a ‘no-follow’ you will still benefit because you are getting your name out there and building your authority. So, make sure you are commenting on blogs related to your niche. This is important to Google as well…they want to see inbound links from relevant or related industry sites.
Just, PLEASE…do not spam!! Leave meaningful and relevant comments. You are building your reputation out there and you should always consider your comments as an extension of your blog. Comments are content. You’ll also spark conversations with other commentors that may come on over to your blog and check out the other great stuff you must be talking about. Bloggers love comments on their blog. It shows people are reading and interested in what they are blogging about. You’ll build relationships with other niche bloggers which could lead to further collaboration down the road. (Here’s your nudge...go comment on MY blog now...I want to hear from you!!)
Keep these three tips in mind and put them in practice. It won’t be long before you see your readership and your traffic rank shoot to the top! Where are you getting stuck? Is there a certain point you feel you need help in? Leave me a comment and we will work on it together!
To Your Success,
September 8, 2009 12 Comments
I’ve put together what I feel are 10 of the most popular posts (or ones that may have been missed) from the last few months of Market Like A Chick. You’ll find tips and feelings on Marketing, Social Media and Personal Branding. Take a few minutes to check some of these out…and please be sure to bookmark for later reference.
- 5 Definite Dont’s When You’re Selling To A Chick – Have you ever been sold by someone that grated on every last nerve you have in your body? Chances are that if you did buy, it was because you already knew what you wanted before you got there. In the case of us chicks, we love to shop, but few of us like to be ’sold’. Although this is a blog about marketing to or like a woman, I thought I’d lay out a few things that will shut down a sale to a woman faster than you can say “Sale at Macy’s”. Some sales experience is handy when marketing and vice versa. Here are my thoughts on some definite ‘Dont’s…
- The Shift of Brand Equity To Sweat Equity Via Social Media – Times are changing for business building and business branding. No longer does a business need 40 years to build their image, their cherished slogans, or their customer loyalty and word of mouth advertising. No longer do business owners need to desperately hope to get past gatekeepers for prominent TV Executives, Radio Station Directors and Newspaper Editors. Now, we have Social Media…
- Confessions Of A Multitasker And 10 Steps To Recovery – Yes, I admit it. I am an admitted doer-of-14-things-at-once addict. I text, put make up on, and drive at the same time. I read email, schedule conference calls and check Twitter while Googling potential keynote speakers and training subjects in one swoop. I help one kid with homework while scolding another for forgetting his at school, chat with my daughter on the phone, and run the puppy out of the kitchen all while preparing dinner. Is this normal? For most women, yes, it is. We are the masters of multi-tasking. Truth be told, you can’t live in this day and age without having some multi-tasking skills. But…and that’s a big but (ahem, pardon the pun)…by constantly multi-tasking we are cheating ourselves, our kids, and our performance…
- What Everybody Ought to Know About Women Marketers – One of the most common questions or comments I get is “So, what is different about the way women market?” While I will acknowledge that both sexes share some marketing qualities, women have certain traits or characteristics that are built in at birth. All those quirks and obsessions make up your unique business personality and set you up in your own niche. Celebrate your authenticity! One woman I’ve found to be an inspiration and a leader is Lorrie Thomas, a self-proclaimed “wild web woman” and principal of an all female (and fabulous!) marketing agency…
- Content King vs Relationship Queen – Who Wins? – Is it true that writing great content is still the biggest driving force of traffic to your blog or website? That could be changing. As I mentioned before, incoming links are becoming more and more valuable as webmasters and authors realize how important they are to search engine results. Building relationships, showing link love, and reaching out to top Bloggers is more than half the battle, even for those that have been around for awhile. Jon shares strategies for building those important relationships and getting to know the ‘elite’ ,,,
- Social Bookmarking 101 – What Is It and How Does It Work? – With all the talk about micro-blogging on Twitter or Facebook, there is another side to the coin that you must consider to fully engage in social media marketing. It’s called Social Bookmarking.This is Part 1 of a series covering all the basics, including how social bookmarking works, how to create the best profile, creating effective bookmarking habits for marketing, and where to find friends…
- How To Link Your Blog To Your Facebook Profile With Notes – Using your blog as your hub is part of a smart and strategic social media marketing plan. I have found that Facebook offers the greatest linking capabilities so far. Not only can you link your blog in via the Notes Application, but I also use the Facebook Networked Blogs that gives added exposure. I know there are female ‘tech geeks” out there, but I am not one of them! It takes me a little longer to understand how to do these things than most so I’d like to make it easier for other women if at all possible…
- Why Every Blogger Chick Should Have Rock Solid Marketing Confidence – Do you cringe at the thought of trying to convince someone they should buy from you? I used to think that way. I used to think that Sales and Marketing were the same thing and it was just some sleazy game that salespeople played to get your AmEx out of your wallet and into their greedy hands. They used their secret voodoo mind games and closing techniques to convince you that you would fail without them. Well, I’ve got some good news for my fellow Blogger Chicks…times are changing, baby!…
- Top Women Breaking Internet Glass Ceilings – Recently my friend, Michael Dunlop of Income Diary, posted his list of the 30 Top Female Internet Entrepreneurs. The list is not organized in any certain order, such as most money made, longest in business, youngest female, etc. But, rather, is in alphabetical order. I have to respect Michael for that because he knows that as women, we don’t base the measure of our success on money, power or seniority alone. Success can mean so many things and I suppose everyone holds a different perspective of what true success is. To me, true success is working on something I enjoy, something that brings a sense of fulfillment and peace, and provides financial freedom with it…
- Personal Branding – An Unexpected Discovery – Have you ever been asked a question by someone and you know the only reason they are asking it is because they believe your answer will seem foolish? The person that asked me to summarize my best marketing advice in 140 characters or less had his motives, but what came out of it was the discovery of a marketable skill and a growing trend. So, what was meant for harm was turned to good, as all things do when you remain honest with yourself and your values. Simply put, it was: “Be true to yourself and who you are in your marketing, online and off. People can see right through any BS even online. You’ll build trust, and trust equals loyalty.” What I said came from my heart, but what I’ve learned since then is that there is a name for my theory that top entrepreneurs and business coaches teach around the world. It’s called Personal Branding and it’s huge..
To Your Success,
P.S. ~~> Don’t forget to add to your favorite social bookmarking sites below!
August 12, 2009 3 Comments
WordPress Plugins make blogging a much simpler process if you know which ones to use. I can remember when I started my blog how frustrated I would get when I would read that I needed to add a code, change a setting, or how to optimize for search engines. Ugh! I can’t say those days are over completely, but I can say the challenges have been greatly reduced by finding and using these great WordPress plugins.
I’m going to list 10 of my favorites here. If you end up like me, you will have a page full of plugins that all serve a purpose. The ones I choose for you today will be based on how much time they have saved me from learning technical jargon, coding, and css. (YUK!) The less time you have to spend on these frustrating processes, the more time you will have to spend doing what you set out to do…Blogging!
- All in One SEO Pack – If you want people to be able to find your blog (this is why you started it, right) you need to learn a little bit about how search engines work and what they look for, such as title optimization, keywords and description tags. This plugin will simplify the process of adding these to your posts, but you should still do a some research on basic SEO to understand what keywords are best suited for your site.
- Broken Link Checker – Search engines hate broken links. Whenever you add a link to an image or a trackback to another blog you’ll find that the host of the blog/image may move or remove that link. This plugin will tell you on your WordPress dashboard whenever it finds a broken link then give you the option to change it or de-link. Saves you the time of rummaging through your old posts checking for errors.
- Contact Form 7 – Forming relationships with your readers is your blog lifeline. Replying to comments is important, but sometimes there is a personal note, request or even a joint venture that doesn’t belong in your comments. Using this plugin will set up a Contact form for you automatically that you can add to a new page as your Contact Us page. Simple!
- Enforce www. Preference – This little guy…I love him! In my researching on SEO when I started out, I found many experts saying how important it is to decide which domain you want to use & force all your traffic to that one. Do you want people to go to www.MarketLikeAChick.com or just MarketLikeAChick.com (no www.)? John Chow explains why this is important, but for the life of me I could NOT figure out how to do the coding and access the files he & others were talking about! This baby, he does it for you! Can you see that the frustration had thoroughly set in?
- FeedBurner FeedSmith – This plugin is for those using FeedBurner for their feeds. It detects all ways to access your original WordPress feeds and redirects them to your FeedBurner feed so you can track every possible subscriber.
- Google XML Sitemaps – To get your blog indexed and crawled by search engines you will need a sitemap. Don’t know how to create one? This plugin will generate a sitemaps.org compatible sitemap of your WordPress blog which is supported by Ask.com, Google, MSN Search and YAHOO
- Optimize DB – This plugin let’s you optimize your WordPress database tables with one click. It runs an optimize table command on your WordPress tables, effectively defragmenting it. This is very useful for tables that are frequently updated. MySQL is a great database, but it doesn’t clean itself up the way it should sometimes.
- Tidy Up – I can’t tell you how many hours I spent when I first started out trying to figure out why my feed was not working. I would run a FeedValidator, and it would come back with errors that said things like “error on line 45″ with what they though was an explanation of what it was. For the non-technical inclined it was a bunch of mumbo jumbo. How do I find line 45 & if I do find it, what do I do to fix it? Errors with your feed are usually in the coding somewhere, possibly caused by you pasting directly from a Word doc, or by trying to “fix” things in your code editor only to screw them up more. (who? me??) This plugin runs an HTML Tidy on all posts and comments to keep things, well…tidy. No more problems with my feed. Yay!
- WordPress Database Backup – Install this now! If you ever try to get creative and be brave in your technical abilities & dive in where you have just enough knowledge to be dangerous, this will save you. As with your hard drive on your computer, your WordPress database is extremely important to backup as well! Be aware that if there have been comments on your blog since your last backup, and you need to restore, those will be lost. Yes, I learned from experience. Perhaps I could have copied the comments and added the manually after the restore. Not sure, but just know what to expect.
- WP Super Cache – This plugin creates a static html page and serves that up to visitors of your blog instead of the dynamic php pages. Visitors who are logged in to your blog, or who have left a comment, will see the dynamic php pages instead of the static, cached pages. By creating and using a static page that is cached the activity on your server will be reduced and it will run faster.
Hopefully this list of plugins will save the beginner blogger (and maybe even some more experienced) a little of the frustration that I went through! If you have any questions about installation that you can’t get answered from the plugin site, let me know and I’ll see if I can help you out. What other plugins have you used to help out? What area of your blog do you feel you need more help with?
Please leave your comments and share with others!
All My Best,
P.S. Don’t forget that there are still 2 more days that you can call in to hear from 24 top women experts for FREE at the Women’s Wildfire Rally through August 12th! Carrie Wilkerson, aka The Barefoot Executive, has brought together an all star line-up to share their tips and strategies for success in your business. We had an awesome time with Valerie Young, Ellen Britt, and Lynn Terry on Saturday! If you are just starting out, this is a GREAT call to inspire you! If you’re a veteran, come reignite your Wildfire! Click here to sign up for today’s FREE call!
August 11, 2009 11 Comments
By Guest Blogger, Jim Gaudet
Understand this, there is a new Internet coming, in fact it’s here. Are you on board?
Too many people want to jump on the Internet and become millionaires. Although this is possible, it’s not too common.
If you search the internet (scratch that… Google) for “keys to blogging success”; you will find that the first rule is to Find your Niche. But what does this mean? I believe that you cannot write about something if you do not love, hate or have some real experience or emotion with it. That’s your niche, pretty simple huh? I’ll use my niche as an example. [Read more →]
July 29, 2009 9 Comments
When talking about search engine optimization, or SEO, we are always looking for ways to draw traffic to our site but we should also be concerned with keeping traffic and, just as importantly, keeping the search engines on our site.
I recently ran across a great post from one of my favorite readers, Adam Pieniazek of The 42nd Estate Network, about the NoFollow rule and it brought up a question for me on when to use the NoFollow rule and why. Adam was cool enough to do whole post titled When To NoFollow Links, which I’ve found very helpful. I’d like to share a bit of what I learned from him here.
Adam pointed out that you can keep some of your link juice to yourself by specifically using the NoFollow tip when linking to the big websites that don’t need the traffic like the big news sites or your social networks such as Facebook or Twitter.
I recently did a post on Gina Bianchini, co-founder of the social network Ning, where I mentioned and linked to her quote from CNET News. At the time I didn’t understand about NoFollow, so Google has been using my link juice to feed the huge CNET News site that doesn’t even need it. Now I can go back and reset that link to the NoFollow and hoard my juice! Hey, a girl’s gotta be smart, right?
The way you do that is by adding a little HTML code to your post. If you’re using WordPress you will go to the HTML editing version of your post and wrap the NoFollow code around your link. So here’s the difference:
A regular hyperlink would look like this:
<a href=”http://www.marketlikeachick.com/”>Market Like A Chick</a>
A NoFollow Link would look like this:
<a rel=”nofollow” href=”http://www.marketlikeachick.com/>Market Like A Chick</a>
Another point Adam brought up was that WordPress automatically does a NoFollow on all comment links. Since then I have installed the DoFollow plugin that reversed the WP NoFollow rule for comments so my readers are given the love they deserve. My feelings are that if someone is kind enough to read your blog and leave a RELEVANT comment, out of respect, you should return the favor and give them some SEO love by following back. This gives their blog a boost by allowing the search engines to follow the link back to their blog.
Now, if you are getting a lot of the idiotic comments like I’ve mentioned here before such as “nice blog. I leave comment, hope your read mine too and leave comment”…it shows no interest in your blog at all and doesn’t deserve your link love. That’s just some jerk using a bot to post lame comments on every blog they can find in the hopes of stealing some of your link juice.
How do you feel about the Follow or NoFollow debate? Have you used the NoFollow strategy on your site?
May 8, 2009 6 Comments