How many business cards did you pick up at the last event you attended?  Business cards have been around for ages and seem to be the easiest and fastest way to share  and  our contact information with others. Power networkers have been known to collect and exchange 100 or more business cards in one day.  But, once you’ve got the card, what do you do with it?  Often they’ll end up in our bags, pockets or purses and never quite make it into our address books because no one wants to spend the time to input and organize the information. Keep Reading...

Tools are meant to make your life easier, so which ones should you have in your bag of tricks to ease your social media monitoring?  When you’re working with social media marketing it’s important to know what’s being said about you and your brand.  It’s also important to keep tabs on what your competition is up to and follow the latest marketing trends. Keep Reading...

This week we’re continuing on with our event marketing with social media series to drive home the I promised you a series on event marketing with social media and I’ve got a great article I’m working on with tips from experts in the field.  The thing is, I really want to make it an article packed with value and it’s taking me a bit longer than I’d planned. Keep Reading...

Event planners are quickly learning the value of marketing with social media to attract more attendees to their conferences.  All events need one thing to be successful: people.  The worst nightmare of any Event Planner is to devote heart and soul into organizing a networking event only to have no bodies in the seats (virtual or not). Keep Reading...

Through all the talk about engagement, interaction & brand awareness, let there be no mistake…social media users “friend” brands on sites like Twitter or Facebook because they expect exclusive deals and offers.  Sure, there is that need for personal interaction from a brand to build loyal customers, and there is the quick response from customer service that maintains consumer satisfaction.  But, what are social media users really craving?  Money saving offers. Keep Reading...

Over the last few weeks I have had the opportunity to answer questions and train several companies on using social media to establish and promote their brand.  One of the hardest lessons to swallow is the importance of personal interaction within your community.  There is no quick plugin to replace the authenticity that you must build when joining the social media marketing trend.  I’ve begun to sound like a broken record, but we can not replace the social in social media. Keep Reading...

I have a question I have been wanting to ask you…yes, YOU.  How can I make Market Like A Chick more constructive for you? Keep Reading...

In Social Media the Return on Investment (ROI) is based largely on the influence you have upon your group of friends. If you’re just starting out in social media, you may not have much influence built up at all, because it all comes with trust.  You can build trust or borrow it. If you get a referral or nod from a power influencer or firestarter, you are borrowing their trust. Keep Reading...

The ‘rules of engagement’ of social media are somewhat vague, but pretty simple to figure out if you just apply a little bit of common sense.  Consider what an essentially normal relationship is and implement the same ideas behind them when engaging in online communities. The key thing to remember is that this is social media – people are looking online for opportunities to interact and exchange information or content with similar, like minded people. Keep Reading...

If you have been in social media or online marketing for any amount of time, chances are that you have heard people talking about “branding yourself” or “building your value”. You’ll find, especially in social media, that the amount of perceived value you provide to those following you is what will determine your success and growth in your industry.  So, how do you build your value and brand yourself as an authority? Keep Reading...