Has content marketing and social media become a faceless, unemotional, search for data and numbers? See how emotional based marketing can save you.
Live events are a great way to network with others in your business field. Human interaction builds strong relationships. Also, you get to practice those networking skills in person. But, what events are right for you?
Over the last year I have learned a great deal from women in the field of marketing, social media, branding and enterpreneurship. While there are many female thought leaders in the marketing industry that I may have missed, this list contains the women that have made a difference in my life, my viewpoint, and continue to lead the way for women in business.
For any business, there simply is no better form of advertising than word-of-mouth—whether it be a friend on Twitter or a co-worker at the office. A personal referral from someone whose opinions others trust and respect goes a long way. If you’re a small business owner with a small or non-existent advertising and marketing budget, word-of-mouth referrals are your best friend.
Tools are meant to make your life easier, so which ones should you have in your bag of tricks to ease your social media monitoring? When you’re working with social media marketing it’s important to know what’s being said about you and your brand. It’s also important to keep tabs on what your competition is up to and follow the latest marketing trends.
There are millions of online shoppers eager to buy products and services, but only a few of them will be your target market. If your target market is women, you should really consider a multi-channel online marketing strategy that will drive qualified traffic to your website.
Jason’s worked as a social media strategist with some top names including several Fortune 100 brands like NASCAR, Jim Beam and Humana and really understands the power of social media in event marketing as well as brand awareness.
Event planners are quickly learning the value of marketing with social media to attract more attendees to their conferences. All events need one thing to be successful: people