Marketing From A Woman's Point of View

How To Use Twitter Chat To Establish Yourself As An Authority In Your Niche

With the fast paced and diverse messages constantly being sent over the Twitter feed how do you narrow down the conversation to discuss and focus on your niche?   The challenge is not i, n finding what is hot on Twitter right now, but in how to create a buzz around your brand or niche and position yourself as a leading authority in that trend.  By using simple #hashtags, creating live chat room events and promoting your chat you can do just that.

The chat room is your platform and soapbox, so to speak, that you will use to share your expertise in a more controlled environment.  Your goal is to the establish yourself as the Leader by providing the largest amount of relevant interaction and knowledge on the subject at hand. Much like you see top commenters on blog posts, your Twitter name will be seen as top contributor on tracking sites or Twitter search and will position you as the authority while providing name recognition.  Follow these simple steps to begin: [Read more →]

June 3, 2009   10 Comments

The Shift of Brand Equity To Sweat Equity Via Social Media

“If everyone is thinking alike, then somebody isn’t thinking.” – George S. Patton

Times are changing for business building and business branding.  No longer does a business need 40 years to build their image, their cherished slogans, or their customer loyalty and word of mouth advertising.  No longer do business owners need to desperately hope to get past  gatekeepers for prominent TV Executives, Radio Station Directors and Newspaper Editors.  Now, we have Social Media.

We are living in the day and age where we can personally deliver the message ourselves and the cost to build brand equity has switched to sweat equity, it’s not about dollars and cents. If you are just catching on to the the social media craze you had better buckle up, because you are about to embark on a crash course in the power of what Gary Vaynerchuk of Wine Library TV calls “word of mouth on steroids”! [Read more →]

May 28, 2009   11 Comments

Social Media Success Summit 2009 – Why I Need To Go

When I wrote my last post, 2 Reasons Facebook is Highly Overrated, I really had little intention to write this post today. In my last post the frustration and possibly a bit of cynicism were the underlying tones as I vented about my views on Facebook. Perhaps it was just my way of letting the Universe know I need guidance in the social media arena.

It may just be that the Universe has answered, because I am now entering a contest by Charles Bohannan of Wordful. Charles is the proud winner of two tickets from Chris Garrett’s contest to go to the  Social Media Summit 2009. Charles is giving away one of his tickets via a contest of his own and has asked participants to answer 3 basic questions in a blog post by 6pm tonight. I am going to give it a shot in the hopes that I can pick up where I left off and mend my social media mess.

The questions asked and my responses are below: [Read more →]

May 25, 2009   6 Comments