Marketing From A Woman's Point of View

Marketing, Social Media & Personal Branding -Top 10 Posts from Market Like A Chick

I’ve put together what I feel are 10 of the most popular posts (or ones that may have been missed) from the last few months of Market Like A Chick.  You’ll find tips and feelings on Marketing, Social Media and Personal Branding.  Take a few minutes to check some of these out…and please be sure to bookmark for later reference.

  1. 5 Definite Dont’s When You’re Selling To A Chick – Have you ever been sold by someone that grated on every last nerve you have in your body?  Chances are that if you did buy, it was because you already knew what you wanted before you got there.  In the case of us chicks, we love to shop, but few of us like to be ’sold’. Although this is a blog about marketing to or like a woman, I thought I’d lay out a few things that will shut down a sale to a woman faster than you can say “Sale at Macy’s”.  Some sales experience is handy when marketing and vice versa.  Here are my thoughts on some definite ‘Dont’s…
  2. The Shift of Brand Equity To Sweat Equity Via Social Media –  Times are changing for business building and business branding.  No longer does a business need 40 years to build their image, their cherished slogans, or their customer loyalty and word of mouth advertising.  No longer do business owners need to desperately hope to get past  gatekeepers for prominent TV Executives, Radio Station Directors and Newspaper Editors.  Now, we have Social Media…
  3. Confessions Of A Multitasker And 10 Steps To Recovery – Yes, I admit it. I am an admitted doer-of-14-things-at-once addict. I text, put make up on, and drive at the same time. I read email, schedule conference calls and check Twitter while Googling potential keynote speakers and training subjects in one swoop. I help one kid with homework while scolding another for forgetting his at school, chat with my daughter on the phone, and run the puppy out of the kitchen all while preparing dinner. Is this normal? For most women, yes, it is. We are the masters of multi-tasking. Truth be told, you can’t live in this day and age without having some multi-tasking skills. But…and that’s a big but (ahem, pardon the pun)…by constantly multi-tasking we are cheating ourselves, our kids, and our performance…
  4. What Everybody Ought to Know About Women Marketers – One of the most common questions or comments I get is “So, what is different about the way women market?”  While I will acknowledge that both sexes share some marketing qualities, women have certain traits or characteristics that are built in at birth. All those quirks and obsessions make up your unique business personality and set you up in your own niche. Celebrate your authenticity!  One woman I’ve found to be an inspiration and a leader is Lorrie Thomas, a self-proclaimed “wild web woman” and principal of an all female (and fabulous!) marketing agency…
  5. Content King vs Relationship Queen – Who Wins? –  Is it true that writing great content is still the biggest driving force of traffic to your blog or website?  That could be changing.  As I mentioned before, incoming links are becoming more and more valuable as webmasters and authors realize how important they are to search engine results.   Building relationships, showing link love, and reaching out to top Bloggers is more than half the battle, even for those that have been around for awhile. Jon shares strategies for building those important relationships and getting to know the ‘elite’ ,,,
  6. Social Bookmarking 101 – What Is It and How Does It Work? –  With all the talk about micro-blogging on Twitter or Facebook, there is another side to the coin that you must consider to fully engage in social media marketing.  It’s called Social Bookmarking.This is Part 1 of a series covering all the basics, including how social bookmarking works, how to create the best profile, creating effective bookmarking habits for marketing, and where to find friends…
  7. How To Link Your Blog To Your Facebook Profile With Notes –  Using your blog as your hub is part of a smart and strategic social media marketing plan. I have found that Facebook offers the greatest linking capabilities so far.  Not only can you link your blog in via the Notes Application, but I also use the Facebook Networked Blogs that gives added exposure. I know there are female ‘tech geeks” out there, but I am not one of them!  It takes me a little longer to understand how to do these things than most so I’d like to make it easier for other women if at all possible…
  8. Why Every Blogger Chick Should Have Rock Solid Marketing Confidence – Do you cringe at the thought of trying to convince someone they should buy from you?  I used to think that way.  I used to think that Sales and Marketing were the same thing and it was just some sleazy game that  salespeople played to get your AmEx out of your wallet and into their greedy hands.  They used their secret voodoo  mind games and closing techniques to convince you that you would fail without them.  Well,  I’ve got some good news for my fellow Blogger Chicks…times are changing, baby!…
  9. Top Women Breaking Internet Glass Ceilings –  Recently my friend, Michael Dunlop of Income Diary, posted his list of the 30 Top Female Internet Entrepreneurs.  The list is not organized in any certain order, such as most money made, longest in business, youngest female, etc.  But, rather, is in alphabetical order.  I have to respect Michael for that because he knows that as women, we don’t base the measure of our success on money, power or seniority alone. Success can mean so many things and I suppose everyone holds a different perspective of what true success is.  To me, true success is working on something I enjoy, something that brings a sense of fulfillment and peace, and provides financial freedom with it…
  10. Personal Branding – An Unexpected Discovery – Have you ever been asked a question by someone and you know the only reason they are asking it is because they believe your answer will seem foolish? The person that asked me to summarize my best marketing advice in 140 characters or less had his motives, but what came out of it was the discovery of a marketable skill and a growing trend.  So, what was meant for harm was turned to good, as all things do when you remain honest with yourself and your values. Simply put, it was: “Be true to yourself and who you are in your marketing, online and off. People can see right through any BS even online. You’ll build trust, and trust equals loyalty.” What I said came from my heart, but what I’ve learned since then is that there is a name for my theory that top entrepreneurs and business coaches teach around the world. It’s called Personal Branding and it’s huge..

To Your Success,

P.S. ~~> Don’t forget to add to your favorite social bookmarking sites below!

5 Definite Dont’s When You’re Selling To A Chick

August 12, 2009   3 Comments

4 Tips to Regain Lost Marketing Momentum During Life Challenges

This is a test.  A test of my character, my strength, and my tenacity.

These are the words I spoke to myself while making an unexpected drive to California to pick up my three children from an early end to their “vacation”.

Have you ever been through an experience that left you so drained that you question how you will ever get back on track?  You know you need to keep your business or blog running but your every thought is on the personal challenges and emotions pulling for attention.  With every pull you feel less inclined to focus on your marketing and before you know it days, weeks or even months slip by.

4 Tips to Regain Lost Marketing Momentum: [Read more →]

June 24, 2009   3 Comments

Confessions Of A Multitasker And 10 Steps To Recovery

Yes, I admit it. I am an admitted doer-of-14-things-at-once addict. I text, put make up on, and drive at the same time. I read email, schedule conference calls and check Twitter while Googling potential keynote speakers and training subjects in one swoop. I help one kid with homework while scolding another for forgetting his at school, chat with my daughter on the phone, and run the puppy out of the kitchen all while preparing dinner. Is this normal?

For most women, yes, it is. We are the masters of multi-tasking. Truth be told, you can’t live in this day and age without having some multi-tasking skills. But…and that’s a big but (ahem, pardon the pun)…by constantly multi-tasking we are cheating ourselves, our kids, and our performance.

We tend to believe that the human brain is this super powerhouse able to compute whatever we throw at it in as many directions as we please. However. according to recent studies at the Human Information Processing Laboratory at Vanderbilt University, neuroscientists have shown that “a core limitation is an inability to concentrate on two things at once”.

Don’t believe it? Try this: Silently start counting backwards from 20. Now, out loud, say exactly what you see in your surroundings. What happened to your counting? Keep reading for steps to recovery

May 2, 2009   13 Comments