I’ve put together what I feel are 10 of the most popular posts (or ones that may have been missed) from the last few months of Market Like A Chick. You’ll find tips and feelings on Marketing, Social Media and Personal Branding. Take a few minutes to check some of these out…and please be sure to bookmark for later reference.
- 5 Definite Dont’s When You’re Selling To A Chick – Have you ever been sold by someone that grated on every last nerve you have in your body? Chances are that if you did buy, it was because you already knew what you wanted before you got there. In the case of us chicks, we love to shop, but few of us like to be ’sold’. Although this is a blog about marketing to or like a woman, I thought I’d lay out a few things that will shut down a sale to a woman faster than you can say “Sale at Macy’s”. Some sales experience is handy when marketing and vice versa. Here are my thoughts on some definite ‘Dont’s…
- The Shift of Brand Equity To Sweat Equity Via Social Media – Times are changing for business building and business branding. No longer does a business need 40 years to build their image, their cherished slogans, or their customer loyalty and word of mouth advertising. No longer do business owners need to desperately hope to get past gatekeepers for prominent TV Executives, Radio Station Directors and Newspaper Editors. Now, we have Social Media…
- Confessions Of A Multitasker And 10 Steps To Recovery – Yes, I admit it. I am an admitted doer-of-14-things-at-once addict. I text, put make up on, and drive at the same time. I read email, schedule conference calls and check Twitter while Googling potential keynote speakers and training subjects in one swoop. I help one kid with homework while scolding another for forgetting his at school, chat with my daughter on the phone, and run the puppy out of the kitchen all while preparing dinner. Is this normal? For most women, yes, it is. We are the masters of multi-tasking. Truth be told, you can’t live in this day and age without having some multi-tasking skills. But…and that’s a big but (ahem, pardon the pun)…by constantly multi-tasking we are cheating ourselves, our kids, and our performance…
- What Everybody Ought to Know About Women Marketers – One of the most common questions or comments I get is “So, what is different about the way women market?” While I will acknowledge that both sexes share some marketing qualities, women have certain traits or characteristics that are built in at birth. All those quirks and obsessions make up your unique business personality and set you up in your own niche. Celebrate your authenticity! One woman I’ve found to be an inspiration and a leader is Lorrie Thomas, a self-proclaimed “wild web woman” and principal of an all female (and fabulous!) marketing agency…
- Content King vs Relationship Queen – Who Wins? – Is it true that writing great content is still the biggest driving force of traffic to your blog or website? That could be changing. As I mentioned before, incoming links are becoming more and more valuable as webmasters and authors realize how important they are to search engine results. Building relationships, showing link love, and reaching out to top Bloggers is more than half the battle, even for those that have been around for awhile. Jon shares strategies for building those important relationships and getting to know the ‘elite’ ,,,
- Social Bookmarking 101 – What Is It and How Does It Work? – With all the talk about micro-blogging on Twitter or Facebook, there is another side to the coin that you must consider to fully engage in social media marketing. It’s called Social Bookmarking.This is Part 1 of a series covering all the basics, including how social bookmarking works, how to create the best profile, creating effective bookmarking habits for marketing, and where to find friends…
- How To Link Your Blog To Your Facebook Profile With Notes – Using your blog as your hub is part of a smart and strategic social media marketing plan. I have found that Facebook offers the greatest linking capabilities so far. Not only can you link your blog in via the Notes Application, but I also use the Facebook Networked Blogs that gives added exposure. I know there are female ‘tech geeks” out there, but I am not one of them! It takes me a little longer to understand how to do these things than most so I’d like to make it easier for other women if at all possible…
- Why Every Blogger Chick Should Have Rock Solid Marketing Confidence – Do you cringe at the thought of trying to convince someone they should buy from you? I used to think that way. I used to think that Sales and Marketing were the same thing and it was just some sleazy game that salespeople played to get your AmEx out of your wallet and into their greedy hands. They used their secret voodoo mind games and closing techniques to convince you that you would fail without them. Well, I’ve got some good news for my fellow Blogger Chicks…times are changing, baby!…
- Top Women Breaking Internet Glass Ceilings – Recently my friend, Michael Dunlop of Income Diary, posted his list of the 30 Top Female Internet Entrepreneurs. The list is not organized in any certain order, such as most money made, longest in business, youngest female, etc. But, rather, is in alphabetical order. I have to respect Michael for that because he knows that as women, we don’t base the measure of our success on money, power or seniority alone. Success can mean so many things and I suppose everyone holds a different perspective of what true success is. To me, true success is working on something I enjoy, something that brings a sense of fulfillment and peace, and provides financial freedom with it…
- Personal Branding – An Unexpected Discovery – Have you ever been asked a question by someone and you know the only reason they are asking it is because they believe your answer will seem foolish? The person that asked me to summarize my best marketing advice in 140 characters or less had his motives, but what came out of it was the discovery of a marketable skill and a growing trend. So, what was meant for harm was turned to good, as all things do when you remain honest with yourself and your values. Simply put, it was: “Be true to yourself and who you are in your marketing, online and off. People can see right through any BS even online. You’ll build trust, and trust equals loyalty.” What I said came from my heart, but what I’ve learned since then is that there is a name for my theory that top entrepreneurs and business coaches teach around the world. It’s called Personal Branding and it’s huge..
To Your Success,
P.S. ~~> Don’t forget to add to your favorite social bookmarking sites below!
August 12, 2009 3 Comments
Today I am pleased to introduce you to an amazing woman in marketing – Michele Miller.
Michelle is a partner in the Wizard of Ads marketing firm where she specializes in marketing to women and understanding the heart of a female customer. With a client roster that includes such companies as Best Buy and Timberland, Michele is an excellent example of a successful Female Entrepreneur in Marketing.
Michele is also the author of The Soccer Mom Myth and The Natural Advantages of Women, the audio book hailed for its concepts, principles, and new scientific information on how the female brain is hardwired for personal greatness. Her blog on marketing to women has been featured in Seth Godin’s book, Bull Market.
If you want to learn more about Michele, be sure to check out her blog, Wonder Branding, and follow her on Twitter.
To start off, Michele, could you please describe what you do and how you earn your living?
Well, I have to say that I have a great life. I’m a partner in the Wizard of Ads marketing firm, based in Austin, Texas. I have the luxury of having such an esteemed partner as best-selling author Roy H. Williams (of the “Wizard of Ads” business book trilogy), while essentially running my own business. I have a roster of clients across North America. I also do a bit of writing and blogging.
You also write for Inc.com as well as consulting, teaching, and presenting. Can you tell us how you tie all these in together and how you prioritize your time with so much on your plate?
Time management and life balance has to be one of the hardest things to achieve on the planet. I work very hard at staying organized, recognizing priorities, and setting my work schedule up at least one week in advance. My favorite book for learning about time management is an oldie but goodie: “First Things First,” by Stephen Covey. My biggest challenge has been to get better at saying, “no” to potential projects and clients. My nature is such that I want to help everyone but when I do, my own work suffers greatly.
You are the author of two celebrated books, including the audio book “The Natural Advantages of Women” and “The Soccer Mom Myth” with Holly Buchanan. What inspired you to author these books on marketing to women?
It’s funny how things evolve. When I wrote The Natural Advantages of Women back in 2003, it started as an investigation of traits like intuition that seemed to be more evident in women than in men. I wanted to talk about how important it is for young women especially to not ignore that trait and to use it to their advantage in the business world. As I started doing my research, I came across a number of new studies on gender difference in the brain, and it started the beagle in my brain down some wildly fascinating paths.
Once the audiobook was published, I began to see the implications of gender difference in the worlds of marketing and advertising. Many experts were talking about how important the female customer was, but couldn’t get beyond traditional ways of thinking or bust through stereotypes. That’s the big reason for the failure of so many marketing to women campaigns today. Holly and I see eye-to-eye on so many things, and it was a natural choice to write The Soccer Mom Mythwith her, especially since she’s a freakin’ genius when it comes to marketing to women online.
Why do you think the female factor is so important in today’s economy and business world?
Two reasons come to mind. First, women hold massive purchasing power; they either directly spend or influence more than 80 cents of every dollar in this country. If that alone doesn’t convince you of their importance, I don’t know what does! Second, historical patterns from hundreds of years show that our society is just beginning a seismic shift in the direction of “female” thinking, speaking, and processing. It’s a time of big-picture thinking and a great need for connectedness. I guess you could say the Internet, and its ability to connect women who may never meet each other in person in their lifetimes, is another very important reason for “female factor” dominance today.
I’ve heard you say that it is important for women to feel they are part of a tribe. Can you expound on that a bit and tell us how understanding this concept can help other female entrepreneurs in their business pursuits?
Numerous studies show that the female brain (which has four times the number of connections into the right hemisphere than the male brain) is expressly wired for feeling, bonding, and connecting. And it goes beyond the stereotypical (again!) thinking of the word. It’s not only “connected” in terms of touchy-feely-kum-ba-yah, but also in terms of intelligence, thought processing, and buying modes. “Connected” is the underlying foundation for the way every female brain works. Where men have the gift of being able to focus on one thing at a time and see where it fits into a linear set of clues, women process the same clues as though they were a big puzzle – how does this piece fit in, and where, so that it gives me a “big picture?” Understanding the female thought process and how connectedness runs through every fiber of her being helps you to understand how to reach her as a consumer and business partner.
Many successful entrepreneurs believe it is important to have a mentor as they grow their business or blog. Would you agree? Have you had a mentor and if so, how has that helped you?
I’ve thought about this quite often and as I look back, I can honestly say that my most important mentors were men. They were encouraging but still weren’t afraid to give it to me straight (as in constructive criticism) if I needed it. They gave me the freedom to not only succeed but fail without fear, and were never afraid to tell me everything they knew about business. I can’t tell you the number of women who were god-awful in the workplace and didn’t want to share anything.
What would you say is the single biggest reason for your success? If you could step back in time to when you were just starting out, what advice would you give yourself knowing what you know now?
Focus, focus, focus. As I said earlier, it’s a challenge for me to say “no” to folks, ideas, and projects. But it is getting easier, the older I get. If you have a big idea about something, break it down into the tiniest parts possible and then each and every day, DO ONE THING. It might just be re-reading a blog post you’ve drafted, or making one phone call. But do something. Otherwise you’ll get overwhelmed and the years will fly by.
Thank you very much for the interview, Michele! Can you share with us any future plans or lifetime goals (personal or business) that we can look forward to from you?
It was my great pleasure, Coree. At the moment, I’m working very hard on the latest version of WonderBranding.com, trying to create as much content as possible for people to use in their marketing campaigns (no matter the size of their businesses). And I’m spending more and more time on the road giving keynotes, presentations, and teaching workshops to groups of folks who really want to “peel the layers” off traditional marketing to women in order to get at the heart of what they really need to do. I know there’s another book in me and that will come sooner than later; but a girl does need her beauty sleep.
July 31, 2009 11 Comments
Recently my friend, Michael Dunlop of Income Diary, posted his list of the 30 Top Female Internet Entrepreneurs. The list is not organized in any certain order, such as most money made, longest in business, youngest female, etc. But, rather, is in alphabetical order. I have to respect Michael for that because he knows that as women, we don’t base the measure of our success on money, power or seniority alone.
Success can mean so many things and I suppose everyone holds a different perspective of what true success is. To me, true success is working on something I enjoy, something that brings a sense of fulfillment and peace, and provides financial freedom with it.
What is your idea of success? I find it interesting to hear different perspectives. If you find yourself thinking, “oh, yeah…that’s good! Why didn’t I say that?” or “that is so lame, how can anyone call that real success?”, we must remember that we are creating our own unique life experiences based on our own likes, dislikes, and experience in this world. There is no right or wrong, really. It’s just personal preference.
Below is the list of the Top Female Internet Entrepreneurs. See list on next page
May 15, 2009 6 Comments