Over the last few weeks I have had the opportunity to answer questions and train several companies on using social media to establish and promote their brand.  One of the hardest lessons to swallow is the importance of personal interaction within your community.  There is no quick plugin to replace the authenticity that you must build when joining the social media marketing trend.  I’ve begun to sound like a broken record, but we can not replace the social in social media. Keep Reading...

With the fast paced and diverse messages constantly being sent over the Twitter feed how do you narrow down the conversation to discuss and focus on your niche?   The challenge is not i, n finding what is hot on Twitter right now, but in how to create a buzz around your brand or niche and position yourself as a leading authority in that trend.  By using simple #hashtags, creating live chat room events and promoting your chat you can do just that.

The chat room is your platform and soapbox, so to speak, that you will use to share your expertise in a more controlled environment.  Your goal is to the establish yourself as the Leader by providing the largest amount of relevant interaction and knowledge on the subject at hand. Much like you see top commenters on blog posts, your Twitter name will be seen as top contributor on tracking sites or Twitter search and will position you as the authority while providing name recognition.  Follow these simple steps to begin: [Read more →]

“If everyone is thinking alike, then somebody isn’t thinking.” – George S. Patton

Times are changing for business building and business branding.  No longer does a business need 40 years to build their image, their cherished slogans, or their customer loyalty and word of mouth advertising.  No longer do business owners need to desperately hope to get past  gatekeepers for prominent TV Executives, Radio Station Directors and Newspaper Editors.  Now, we have Social Media.

We are living in the day and age where we can personally deliver the message ourselves and the cost to build brand equity has switched to sweat equity, it’s not about dollars and cents. If you are just catching on to the the social media craze you had better buckle up, because you are about to embark on a crash course in the power of what Gary Vaynerchuk of Wine Library TV calls “word of mouth on steroids”! [Read more →]

Today I have a list of some pretty nifty Twitter tools and apps that I have come across.  Best of all is that they are all FREE!  Definitely worth checking out. Keep Reading...

Marketers are always looking for more targeted leads, and today I came across a very cool little tip on how to use Google Alerts in a more specific way to do just that.  Adam Green, or “Mr. Google Alerts”, recently posted an article titled “Generating quality marketing leads with Google Alerts and Twitter” in which he takes apart the Google search, breaks it down, and produces ultra-targeted marketing leads from Twitter. Keep Reading...