Marketing From A Woman's Point of View

Burger King Loses Marketing Machismo – Focuses On Women

burger_king_realbigThere’s some interesting marketing changes going on in Burger King’s conference rooms that women may appreciate.  The voice of the woman consumer has proven to be more powerful than what Burger King has anticipated. Keep Reading...

February 15, 2010   15 Comments

5 Online Resources For Finding Women’s News

As a woman entrepreneur I like to stay abreast of any breaking women’s news, statistics or generally interesting stuff that has to do with women in the marketplace and business world.  It’s important to know what’s being said about women, how our gender is being reflected in society and business, and to have the ability to interpret and spread the news. Keep Reading...

February 3, 2010   15 Comments

Woman To Watch – Holly Hanna of The Work At Home Woman

Holly HannaToday marks the first official “Wednesday’s Women To Watch” post and I’m excited to start it off with such an inspiring lady as Holly Hanna.  Holly has built a wonderful network for women earning their living from home and given them many resources and opportunities to learn from one another. Keep Reading...

January 13, 2010   11 Comments

Sex In Marketing – Calling The Pot Black

Sex in MarketingSo today, my friends, we talk about sex.  Not the actual act of sex, but the subject of sex and how women are affected by the mention of the word in business or blogging.  It should be interesting. Keep Reading...

January 12, 2010   17 Comments

Featured On Market Like A Chick: YOU!

Does your passion lie in giving women a creative, supportive and “smart” community to launch and sustain their businesses?  Here’s your chance to share your social and business mojo as a Featured Guest on Market Like A Chick. Keep Reading...

January 8, 2010   16 Comments

20 Best Marketing and Social Media Blogs by Women

Over the last year I have learned a great deal from women in the field of marketing, social media, branding and entrepreneurship. While there are many female thought leaders in the marketing industry that I may have missed, this list contains the women that have made a difference in my life, my viewpoint, and continue to lead the way for women in business. Keep Reading...

December 20, 2009   272 Comments

CoBranding, Your Blog, and Respect

partnersYour blog is your business and you’re building a brand that people will associate with you, whether you realize it or not.  One way to help build your brand reputation is to partner up with another brand that’s already established themselves as known figure in a particular industry.  Co-Branding is about sharing each others reputation to say to the public, “Hey, I have these qualities too.  Just look at who I work with”. Keep Reading...

September 28, 2009   5 Comments

Shift Happens – How To Handle Crossroads In Any Woman’s Life With Confidence and Grace

signpostOn this Marketing Mindset Monday, today’s post is about change.  It’s about facing circumstances square in the eye and saying “I can handle this and I will expect success to meet me at every step“.  I suppose every one of us has experienced unexpected shifts at what seems to be the most inopportune times.  How will you handle them? Keep Reading...

September 7, 2009   3 Comments

Need Startup Help? Listen To Your Fairy Godmother

wiz_of_oz_8x10_canvas_glindaDo wonderful things only happen to you in fairy tales? Not this time. Keep Reading...

August 27, 2009   6 Comments

Tribe Loyalty – Supporting Women Owned Businesses

cats loveYes, it’s true.  Women are notorious for sharing in a little behind the scenes gossip, launching a few catty remarks at each other, and even being a little devious at times.  Not that men aren’t…it’s just that chicks are better at it because we make it more interesting.  But, even when we are at the peak of our emotional trashing we have this weird bond.  Women can talk all they want about each other, get our panties all in an uproar, and still vehemently defend our sisters should we find that anyone from the outside is not supporting our tribe. Keep Reading...

August 25, 2009   4 Comments