A Chick’s Guide to Building Word-of-Mouth Referrals


For any business, there simply is no better form of advertising than word-of-mouth—whether it be a friend on Twitter or a co-worker at the office. A personal referral from someone whose opinions others trust and respect goes a long way. If you’re a small business owner with a small or non-existent advertising and marketing budget, word-of-mouth referrals are your best friend.