One of the biggest excuses a blogger likes to use is, “I don’t know what to write about”. Well, my friend Jimmy D. Brown is an expert at drumming up new ideas and I was able to find out how he does it. Jimmy has written several popular eBooks as well author of his own popular blog and membership program. (Remember, my post last week about Membership programs & creating your own products) This post is to help you (and me) get started in creating those programs.
What…you didn’t think I’d leave you empty handed, did you? Enjoy this article from Jimmy that shows you where to get some great ideas for your next product!
Idea Hangouts: Where to Find Hot Product Ideas to Use For Creating Your Next Best-Selling eBook By Jimmy D. Brown of “Small Reports Fortune”
That’s how many times I’ve been asked “Where can I find hot product ideas to write about in my next eBook?”
Really. I’ve been keeping count.
OK, so it’s probably not quite that many times, but you get the idea. I get asked that question a LOT. And so, I’ve decided to share my favorite “idea hangouts”. That’s right … “idea hangouts.” It’s been my experience that there are specific places where hot product ideas are always gathered. I call them “idea hangouts.”
*** Idea Hangout #1 ***
One of the “idea hangouts” that I’ve identified is Amazon.com. Amazon.com is the web’s largest bookstore. It’s also a community center for new product ideas. I use it as one of my top brainstorming resources. Again and again I visit this site to come up with topics to write about.
What makes Amazon.com so useful as a research tool for getting new ideas is their searchable database of books. There are thousands of great ideas lurking in there if you just know how to use it. And that’s what I’m here for. :o) I’m going to show you how to find hot product ideas with Amazon.com anytime you want. It’s really a matter of three simple steps.
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STEP 01 :>>> Decide Upon A Broad Category.
When brainstorming ideas, you must begin with a broad category to work with. Some examples might be: marketing, dating, travel, baseball. So, you need that ahead of time. Figure out a broad subject that you know is popular (I.E. You know that losing pounds is ALWAYS going to be a popular subject, as is “making money.”). As an example for this article, I’m going to choose GOLF.
STEP 02 : >>> Search Amazon’s Database.
After picking your broad topic to research, it’s time to visit Amazon.com. Specifically, you’re going to SEARCH their database of books they are selling. Upon arriving at their site, locate their SEARCH form. At the time of this writing, it was in the upper left hand corner of their main page. Pull the menu down and select BOOKS from the options. In the space provided, type in whatever broad category you chose. I’d type in “Golf”. (You don’t need quotation marks) If you did indeed start with a broad category, then hundreds (or even thousands) of book listings should appear as a result of the search.
STEP 03 : >>> Brainstorm Ideas From The Listings.
Let the brainstorming session begin! Now it’s time to look at the books that are listed and write down as many possible ideas as you can find. Look for the different TYPES of books written about the subject, identifying different THEMES, STYLES and SUBCATEGORIES. Let’s look at an example … When I searched for “Golf”, I was able to immediately spot dozens of great ideas.
Here are a handful …
1. Becoming a better golfer. There are many golf books available in this area, covering everything from “A-Z of Golf Shots” to specific topics such as “Improving Your Short Game.” There were lots of different themes from “learning to break 100″ to “shaving 10 shots off your score” to “7 shots that will change your golf game forever.”
2. Guides to Golf Courses. Again, we have many different ideas here. Specific golf guides like “Florida golfing”, “golfing in Tennessee” and “golfing the Robert Trent Jones trail” appear, as well as books on “the best golf courses in America,” “best kept secrets: great golf courses you’ve probably never played,” and “golf vacation guides.”
3. Profiting from Golf. More ideas pour in with “opening a golf repair business,” “becoming a golf retailer,” “learning how to caddy” and “buying & selling used golf clubs.” What about “running an online golf auction”, “organizing a golf tournament for profit” or even “writing information products about golf!”
4. Golf and Business. There are millions of dollars in business deals negotiated on the golf course every single year. And there are books available to teach folks how to get it done. “How to negotiate business deals during golf outings,” “Legal golf tax deductions for businesspeople,” and “business seminars and golf: how to mix training and fun for maximum profit” are just a few more ideas worth exploring.
5. Golf Products. My, my, my there are so many ideas floating around in here! Everything ranging from reviews of the latest golf equipment to ratings of golf courses to discounts on golf packages. Resource guides to finding the best deals on golfing products, how to negotiate discounts, and how to find the best products for your specific golf game also come to mind as product ideas.
One Broad Category (Golf) + Amazon.com Searchable Database of Books = 28 Potential Product Ideas
See how easy that was? I found TWENTY-EIGHT potential new product ideas (and there were MANY MORE that I didn’t mention in this article) from a simple brainstorming exercise using ONE “idea hangout.” There’s got to be a best-seller in that bunch somewhere. And certainly with a little “mix -n- match” I can come up with a hit product with these ideas.
Not bad, eh? So, now it’s YOUR turn. It’s a simple system for coming up with product ideas anytime you want. Like right now.
Jimmy D. Brown is the author of “Small Reports Fortune” – if you can write 7-15 page small reports, you can earn a living online working just a few hours each week from your home. Look for his EXCLUSIVE formula “Creating A Six-Figure Income With Small Reports” at http://www.marketlikeachick.com/SmallReportsFortune
I’m serious about this, guys. My goal over the next few weeks is to create several products of my own and begin working on a Membership program. I’d love to have some partners to take the steps with me and share success stories along the way!
Do you already have your own eBook, eCourse or product that you have created? How did you get started? What were some of your roadblocks that you overcame? Do you feel personalized eBooks and products are a good way to brand yourself? Drive traffic to your site? Share your thoughts in the comments. Make this your home and your community. I love engaging with you and learning from each other.
To Your Success,
P.S. ~~.> Interested in starting a Membership or Continuity site but still have these questions: How do you get started? How do you know what to charge? How do you know what length the subscription should be? You can find all that out & more in Yaro Starak’s free report Membership Site Masterplan. You can get Yaro’s FREE audio or printed report download here: http://www.marketlikeachick.com/MembershipSiteReport
October 26, 2009 5 Comments