Comments on: The Shift of Brand Equity To Sweat Equity Via Social Media

By: The Only Thing You're Killing With Kindness Is Your Business | Market Like A Chick

Wed, 19 Aug 2009 18:30:30 +0000

[...] what everyone wants to hear. The most successful sales and marketing professionals know that the era of authenticity has arrived, and that means no more BS, no more sticky sweet, fake smile, lame compliments that [...]

By: Scott Lovingood - Business Coach

Scott Lovingood - Business Coach — Mon, 03 Aug 2009 13:22:44 +0000

Some individuals within old media may catch on but I think for the most part those who excel at the social media game will be a different group. Just as when personal computers came onto the scene, the mainframe mfgs never seemed to catch on. Some like IBM were able to revinvent themselves to still work with it, but never dominated the PC market. They left that up to others.

I also think that the mode of communication is different in social media. It is geared more towards an interactive conversation. Large old school media are geared more towards giving a speech – not interacting.

Talk radio would be the closest group to already having that interaction so they may be able to make the jump. It will be interesting to see.

I do agree we need to build our reputation, brand and following while we have the early mover advantage.

By: Coree

Coree — Mon, 03 Aug 2009 05:32:49 +0000

@Scott – I saw that article. I think we have the upper hand for now, but the big guys in journalism and old school media may catch on to the trend soon. I’ve seen other articles that have suggested that it’s already happening…so, it’s important to build your following and your brand image now before being dwarfed by the giants.

By: Scott Lovingood@Small Business Coach

Scott Lovingood@Small Business Coach — Thu, 30 Jul 2009 07:53:57 +0000

adage.com recently ran an article on how marketing was moving from the traditional methods of paper, ads, radio and tv spots to a more digital method. Social media is simply the next step in that transition. http://adage.com/digitalnext/post?article_id=138023 is the article.

Before newspapers, TV and radio, social media ruled the world. We found out things by the people we connected with and used the products they suggested. When newspapers, TV and radio were fully immersed into our society, the people lost control of the message because we did not have an efficient mechanism for distributing our suggestions.

Now that we have social media such as Facebook, MySpace, Twitter, even email to some extent, we have the ability to take back the message. The internet is going to do remarkable things for how people connect but as all change brings some bumps in the road.

By: Coree

Coree — Thu, 11 Jun 2009 05:36:18 +0000

@Jeanne: Well, I can attest to what a great tool social media is because more than 75% of my traffic comes from some form of social media marketing! I know that it’s not always easy to begin new things, and my no means has it been “easy” to build a social profile…but, with the dedication of just an hour or so per day a business can take the steps necessary to personalize themselves to their prospects. People buy from people. If I go to Best Buy because they have the best price on a new TV but the rep is disengaged and seems too busy to care about my concerns, I will walk across the street to their competitor where they are willing to answer my questions with a smile. Social media is a smart way of building trust, making friends out of customers and growing brand image.

Good luck to you on your new business venture! Keep me posted!!

By: Jeanne Berry, CPA

Jeanne Berry, CPA — Tue, 09 Jun 2009 21:13:27 +0000

This article was very insightful about social media marketing. What is interesting is that those who have been in business for a while, me included, are reluctant to change our methods that have been ingrained into us when it comes to marketing. However, since starting my new business, Let’s Learn Bookkeeping, the social media really is the best way to go!

By: Justin Knecht

Justin Knecht — Fri, 29 May 2009 21:11:11 +0000

You still need to know what you stand for, and what separates you from the rest. Social media is just another channel and it is filled with noise. No one has, or ever had complete control over their brand, but it doesn't underscore the importance of *managing* it. Perhaps it's even more important in a world where word of mouth can sink you just as quickly. Justin Knecht’s last blog post..Authenticity never goes out of style ...

By: Coree

Coree — Thu, 28 May 2009 17:15:16 +0000

@Jon: I agree, the big companies that learn to adapt and work with the shift instead of against it will be the ones that end up on top of the game. I read recently that Sony’s CEO frowns on the whole Internet idea and believes it’s going nowhere. Hmm…can you say “Apple”? Whatever happened to the Sony Walkman?
Dr. Seuss rocks!! We need thoughtful smiles!! Thanks for stopping by, Jon!

By: Coree

Coree — Thu, 28 May 2009 17:09:12 +0000

@Charles. OMG!! I’m so sorry about the name! I started thinking Chris Garrett and put Chris instead of Charles. Can’t even tell you how many other times I have almost done this…changing right now!!

And, YES! I do love it that the Internet has made us the Executive of our own destiny!

By: Charles Bohannan

Charles Bohannan — Thu, 28 May 2009 16:46:34 +0000

Nice article and summary of what we need to be mindful of with social media. It's amazing how the whole old-media just got turned upside down with the internet! Don't you love it? Thanks, too, Coree for the mention (please change from Chris to Charles). I'm so glad you are loving the Social Media Success Summit -- I am too! Charles Bohannan’s last blog post..Social Media Success Summit 2009 Contest Winner