What Everybody Ought to Know About Women Marketers
One of the most common questions or comments I get is “So, what is different about the way women market?” While I will acknowledge that both sexes share some marketing qualities, women have certain traits or characteristics that are built in at birth. However, whether you are male or female, the first thing a successful entrepreneur needs to do is find out how to turn what some may view as weakness into strengths and uniqueness. All those quirks and obsessions make up your unique business personality and set you up in your own niche. Celebrate your authenticity!
One woman I’ve found to be an inspiration and a leader is Lorrie Thomas, a self-proclaimed “wild web woman” and principal of an all female (and fabulous!) marketing agency. Lorrie teaches and shares with personality as she brings years of experience to the table in Web Marketing, Blogging for Business, Social Media Savvy, OnlineAdvertising, Search Engine Marketing and Developing Web Marketing Strategy.
Her Web Marketing Therapy is an organization dedicated to educating and empowering businesses and individuals to restore their marketing health to achieve maximum wealth from the web. Lorrie will tell you she is self diagnosed as ADD, OCD, Perfectionist, Over-Communicator and Workaholic, and Self-medicates with coffee, anything with sugar in it, good food, good wine, and great company. Web Marketing Therapy is your fun online cure for marketing wellness.
Another inspiring note about Lorrie is that her agency donates 1% of gross sales to 1% for the planet, a network of more than 1,500 environmental organizations worldwide.
In the video below, that was taken from one of Lorrie’s conferences, she explains how women marketers can use their quirks as qualities. Be sure leave a comment here and on her blog with your thoughts.
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WOW, I am honored to be on your blog. We love the marketlikeachick concept and your blog is soooo needed!
It’s funny to see this video, I was so sick when I keynoted the Women’s Economic Ventures event, I am pale, but yeesch, I was scary pale that day! (I critique my YouTube videos like a chick too!)
Keep up the great blog you blog babe, you!
@ Lorrie THANK YOU for all the kudos and attention. If I knew how to display a blushing emoticon it would be right here! It was fun getting to know you and WMT more in depth! It’s funny how we don’t like seeing ourselves on camera…heck, I don’t even like to hear my voice on a recording!! But what you had to say was right on, I couldn’t have said it better. Can’t wait to learn more from you!!
@ AnnLevine Wish I could tell more of the world about the successful women marketers and leaders online! How has Lorrie made a difference in branding you? Would love to get your story!
Thanks for telling the world about Lorrie. She rocks my business and made all the difference in making a brand out of me! @AnnLevine
Lorrie has been THE biggest influence on my business. I started my business in 2004, and I think I brought Lorrie in during 2006 – at first for a new website design (my first professionally designed website) and her passion and expertise and complete understanding of who I am and what my business is all about led to me blogging (Lorrie’s idea!) and really branding myself. Today the top 5 keywords for people finding my website all involve iterations of my name and my business name and 94,000 people read my blog last year! Lorrie’s team does everything for me – my web updates, shopping cart management, business cards, logo design, they get me tweeting and putting press releases out into the world. Next up, Lorrie’s team is managing my book release!
THAT is one awesome testimony!! I love it that Lorrie helped you find a way to use your name / business name to brand yourself! Hmm…thinking maybe we should do a write up on YOUR success!
“turn what some may see as weakness
into strengths and uniqueness…”
very catchy!
Cool! You know where to find me! I’d love it!
[...] Web Marketing Therapy – You’ll find a fun and very informative blog on all types of web marketing, SEO, social media and more. Lorrie Thomas heads up a team of very inspired ladies that put out great tips. I recently did a little post about Lorrie that you can read here. [...]
[...] What Everybody Ought to Know About Women Marketers – One of the most common questions or comments I get is “So, what is different about the way women market?” While I will acknowledge that both sexes share some marketing qualities, women have certain traits or characteristics that are built in at birth. All those quirks and obsessions make up your unique business personality and set you up in your own niche. Celebrate your authenticity! One woman I’ve found to be an inspiration and a leader is Lorrie Thomas, a self-proclaimed “wild web woman” and principal of an all female (and fabulous!) marketing agency… [...]