A marketing or PR employee may ask, “why blogs?”, when I have an armory of tools like press releases, social media, and email, why do I need to add blogs to my arsenal? And, if they do add blogs, what cost factors are in involved and will it be worthwhile?
If you are not moving closer to what you want, you probably aren’t doing enough asking. The world responds to those who ask. Here are seven asking strategies you can implement in your marketing (and in life) to boost your results:
One of the unique features of LinkedIn is the ability to introduce your contacts to one another by forwarding profiles. This comes in very handy when you are organizing events to create conversation and, quite possibly, increase attendance.
LInkedIn has an event application that works well to target your niche market while also building an engaged event community.
Some call us comment whores, others think we’re needy, and still others see the genius behind getting more blog comments. I’m here to tell you no matter what you think, if you want your blog to become or remain successful, you need your readers to engage with you ON YOUR BLOG.
Over the last year I have learned a great deal from women in the field of marketing, social media, branding and enterpreneurship. While there are many female thought leaders in the marketing industry that I may have missed, this list contains the women that have made a difference in my life, my viewpoint, and continue to lead the way for women in business.
For any business, there simply is no better form of advertising than word-of-mouth—whether it be a friend on Twitter or a co-worker at the office. A personal referral from someone whose opinions others trust and respect goes a long way. If you’re a small business owner with a small or non-existent advertising and marketing budget, word-of-mouth referrals are your best friend.
Tools are meant to make your life easier, so which ones should you have in your bag of tricks to ease your social media monitoring? When you’re working with social media marketing it’s important to know what’s being said about you and your brand. It’s also important to keep tabs on what your competition is up to and follow the latest marketing trends.
When you attend live events, do you use Twitter to send out updates to your followers? I do and they love it. I usually add a few followers because they know I will give them valuable information from the event.
There are millions of online shoppers eager to buy products and services, but only a few of them will be your target market. If your target market is women, you should really consider a multi-channel online marketing strategy that will drive qualified traffic to your website.