Over the last year I have learned a great deal from women in the field of marketing, social media, branding and enterpreneurship. While there are many female thought leaders in the marketing industry that I may have missed, this list contains the women that have made a difference in my life, my viewpoint, and continue to lead the way for women in business.
For any business, there simply is no better form of advertising than word-of-mouth—whether it be a friend on Twitter or a co-worker at the office. A personal referral from someone whose opinions others trust and respect goes a long way. If you’re a small business owner with a small or non-existent advertising and marketing budget, word-of-mouth referrals are your best friend.
Tools are meant to make your life easier, so which ones should you have in your bag of tricks to ease your social media monitoring? When you’re working with social media marketing it’s important to know what’s being said about you and your brand. It’s also important to keep tabs on what your competition is up to and follow the latest marketing trends.
When you attend live events, do you use Twitter to send out updates to your followers? I do and they love it. I usually add a few followers because they know I will give them valuable information from the event.
There are millions of online shoppers eager to buy products and services, but only a few of them will be your target market. If your target market is women, you should really consider a multi-channel online marketing strategy that will drive qualified traffic to your website.
Have you ever thought about using a live event you are attending as your partner? Chances are you have passed a gazzilion events or conferences by thinking it wasn’t worth the hour of your time. You are wrong!
I asked a few of the top Social Media experts on Twitter for their best tip or pet peeve when using social media to market an event and have compiled their replies. They only had 140 characters to reply so
Jason’s worked as a social media strategist with some top names including several Fortune 100 brands like NASCAR, Jim Beam and Humana and really understands the power of social media in event marketing as well as brand awareness.
Event planners are quickly learning the value of marketing with social media to attract more attendees to their conferences. All events need one thing to be successful: people
So, once you build your profile with your bio and spiffy Twitter background, how do you jump in? One of the most often asked questions I hear from those just starting out in social media marketing is, “What do I talk about?”.