Social Media Strategy
I have over 10 years experience in Social Media, Content and Digital Marketing strategy, and am HubSpot Inbound Marketing certified, which really means I utilize brand personas, buyer life cycles, and content marketing to target and nurture leads.
I have created and managed digital content for brands, ranging from Fortune 50 brands, startups, and entrepreneurs. My passion is finding the sweet spot for brands to engage with their online communities and gain valuable insight from social listening. I have a strong background in both internal and external community management.
Industries and Brands I Have Worked With:
Walmart – Developed and executed successful Twitter pilot strategy, including team management and mentorship of 100 online content moderators. Our social media strategy and world class online customer service was featured in AdWeek, with Walmart CEO Steve Quinn announcing an impressive 10x ROI over ongoing social media marketing campaigns. compared to other advertising spends.
Regulated Industries – Pharma and Financial
Chattem-Allegra, Wells Fargo, Metlife, Pfizer. Zoetis
Health and Fitness